What are the circulation and also the readership numbers (there is
sometimes more that one reader for each newspaper) for the USA Today,
Wall Street Journal and New York Times? Where can I find this
information for these and for other major newspapers?

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Request for Question Clarification by serenata-ga on 17 Mar 2004 06:02 PST

Hi GT3 ~

Audited circulation figures are available; however audited readership
figures aren't available, although there are some formulas (depending
on who you want to believe) to arrive at the actual readership
numbers.

If this will suffice as an answer (since there aren't verifiable
readership figures), I'll be happy to post the answer.

Thanks,

Serenata
Google Answers Researcher

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Clarification of Question by gt3-ga on 17 Mar 2004 06:19 PST

Serenata,

Thanks for the clarification. It makes sense that only actual
circulation can be audited.

If you have any data on readership, based on formulas or other
estimates, I would appreciate it. If you don't, just the audited
circulation figures and the sources of information will suffice.

GT3

Hi! Thanks for the question.

The following figures from ABC Access provide circulation numbers for
the major newspapers in the US. The first link gives out the
circulation figures for the ?top 10? and the second link for the ?top
100? US newspapers.

Here is a rundown of the Top 10.

1.  USA Today 
2.  The Wall Street Journal 
3.  The New York Times 
4.  Los Angeles Times 
5.  The Washington Post 
6.  Chicago Tribune 
7.  New York Daily News 
8.  The Denver Post/Rocky Mountain News 
9.  The Dallas Morning News 
10. The Philadelphia Inquirer 

?Top 10 Newspapers by Largest Reported Circulation?
http://www.newsandtech.com/issues/2003/06-03/nt/06-03_circulation.htm 

?Top 100 Newspapers by Largest Reported Circulation?
http://www.accessabc.com/reader/top100.htm


A general presentation of readership numbers meanwhile is available
from Roy Morgan Research. You can also see that it also references the
Access ABC website. A ?Reader?s Per Copy? figure is also available.

?United States - Major Newspapers, Newspaper Inserted
Magazines/Supplements & Weekly Newspapers?
http://www.roymorgan.com/news/press-releases/2003/279/index.cfm?page=3


However if you want to see some free detailed readership figures for
some of the newspapers, we have to go back to the ABC Access website.
Figures are not available to every newspaper in the top 10 like USA
Today Wall Street Journal and The New York Times but a lot of the
figures for other top newspapers can be seen here. I will limit the
links to the documents here to those within the top 20.

LA Times
http://www.accessabc.com/reader/103000_0103_RPRD.pdf

The Washington Post
http://www.accessabc.com/reader/107050_0203_RPRD.pdf

The Dallas Morning News
http://www.accessabc.com/reader/145050_0203_RPRD.pdf

The Denver Post
http://www.accessabc.com/reader/105650_0203_RPRD.pdf

The Philadelphia Inquirer
http://www.accessabc.com/reader/141100_0703_RPRD.pdf

The Detroit News/The Detroit Free Press
http://www.accessabc.com/reader/121350_0702_RPRD.pdf

The Boston Globe
http://www.accessabc.com/reader/119300_1202_RPRD.pdf

Minneapolis Star Tribune
http://www.accessabc.com/reader/123400_0103_RPRD.pdf

The Atlanta Journal
http://www.accessabc.com/reader/109050_1202_RPRD.pdf

The San Francisco Chronicle
http://www.accessabc.com/reader/104251_0103_RPRD.pdf

The Arizona Republic
http://www.accessabc.com/reader/100650_0103_RPRD.pdf


If you want to know the readership numbers for other newspapers, you
can go to this link and just click on the name of the newspaper.

?Audit Bureau of Circulations - Reader Profile - Released Reports?
http://www.accessabc.com/reader/released.htm


Search strategy used:
US newspaper circulation numbers 2003
"USA Today" readership figures 

I hope these links would help you in your research. Before rating this
answer, please ask for a clarification if you have a question or if
you would need further information.
                 
Thanks for visiting us.                
                 
Regards,                 
Easterangel-ga                 
Google Answers Researcher

Easterangel provided exactly what I wanted in a very well worded and
organized answer. Thank you.