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Q: Naming a new small home based business ( Answered 5 out of 5 stars,   1 Comment )
Subject: Naming a new small home based business
Category: Business and Money
Asked by: yingyangyou-ga
List Price: $20.00
Posted: 18 Mar 2004 04:45 PST
Expires: 17 Apr 2004 05:45 PDT
Question ID: 317919
I am starting a new company and I want to name it INCOMPRA, INC. How
do I find out if this word means anything negative in any other
languages? I made the word up from three english words..INtention,
COMmitment, and PRActice.
Subject: Re: Naming a new small home based business
Answered By: robertskelton-ga on 18 Mar 2004 13:44 PST
Rated:5 out of 5 stars
Hi there,

First of all, a Google search for the whole word can assure you that
your name is unique and will not cause problems in other languages:

Google has "incompra" appearing on just 3 web pages:
(only appears in the file name of the page) 7-11/2002-March/002522.html
(incompra.partments - whatever that means) gramatica_LS_2001.pdf
(mentioned once in an article on Latin grammar)

The other aspect is if the word can be broken into pieces. The obvious
is "in compra" and a Google search for that phrase finds 267 web
pages, so it obviously means something or is a common mispelling.

Most of the pages are in Portuguese or Italian, so I looked up some
online dictionaries:

Portuguese: in purchase
Italian: it buys

Babylon have a tool that lets you search all of their 1600
dictionaries at once, and it found nothing for incompra and this for

Babylon Italian-English

n. purchase, something which has been purchased, act of purchasing, act of buying 

v. buy, purchase, market; bribe, corrupt

Google's index is huge (4.3 billion pages) and is the best tool for
determining if a word is in usage. I tried these variations as well:

incompre - appears in hyphenated versions of incompre-hensible
in compre - appears in hyphenated versions compre-hensive
encompra - name of a website, appears to be made up word like yours

Babylon has "incomp" as an aviation term meaning incomplete:

Test Flight and Aircraft Airworthiness


While "inco" is an acronym for several things:

Although there is always the potential for language and meaning to
evolve, I am confident that there are no negative connotations to your
proposed name in any language, unless the meaning of buying or
purchasing is inappropriate for your business.

Best wishes,
yingyangyou-ga rated this answer:5 out of 5 stars and gave an additional tip of: $5.00
Thank you very much. You answer has helped me!

Subject: Re: Naming a new small home based business
From: overseer-ga on 20 Mar 2004 04:08 PST
nice and thorough reply you got - however in addition i would consult
the book 'the 11 immutable laws of internet branding' by Al Ries. a
lot of it is on naming (not necessarily for the internet), and
important stuff too. it is a smallish book, and easy to read. i would
imagine there is a good chance you will think of something better
while reading it (an optimized variant perhaps).

good luck,

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