I would like a list of references to articles that summarize the
business model options for RESELLING online computer services. I would
like the articles to identify the players, describe who pays whom,
what measures are used to determine the rate of payment (e.g.,
subscription vs. metered vs. 1 time). I would like the summaries to
include models that do work & that do not work. I would like the
references to be easily accessible from any well connected library. I
want them to be common sensical, and not esoteric or mathematical. An
unpublished doctoral dissertation would only work for me if it was
easily available & included real world cases to illustrate its
conclusions.
I have a situation where I want to make a proposal to a computer
content / application owner. The application provides guided
instruction in high school math & science. The owner currently
delivers their service directly to one type of end user, schools, and
only over the internet. They charge an annual subscription. I want to
offer the same content to a different type of end user, households. I
prefer to deliver the content in packaged media, offline, on CD. But
the owner requires that online is the only option.
The most important keyword for my purposes is "reselling". I believe
that this complicates the situation a lot. Reselling may not work at
all in this situation. Are there businesses that operate like this &
have their methods discussed in business schools, & the popular press,
and can serve as models for my situation? Some that come to mind are:
...(1)...Merchant card services. A bank that has big money and big
software & a contract with VISA will deal directly with large
merchants, and will offer the same service in small markets through
resellers. IN THE CASE OF THE RESELLERS, who are the players, how do
they divide up the market, & who pays whom & by what formula, ?
...(2)...Online games. Are there resellers in this category? What
added values are they contributing that allows them to share in the
revenue? One article mentions "aggregation of content from various
owners" ("Business Integration for Games: an introduction on online
games and e-business infrastructure". Chris Sharp. UK Technical Staff
Member, IBM). IN THE CASE OF RESELLERS, who are the players, how do
they divide up the market, who pays whom, & by what formula? |