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Q: Sign in the lobby of Pixar Studios ( Answered 5 out of 5 stars,   0 Comments )
Subject: Sign in the lobby of Pixar Studios
Category: Arts and Entertainment > Comics and Animation
Asked by: scotty321-ga
List Price: $4.00
Posted: 31 Mar 2004 02:59 PST
Expires: 30 Apr 2004 03:59 PDT
Question ID: 322886
Legend has it that there is an engraved gold sign on the lobby wall at
Pixar Studios.  This sign says something to the effect of: "All the
technology in the world can never replace a good story."  Can you
please find out the EXACT QUOTE that is written on this sign?
Subject: Re: Sign in the lobby of Pixar Studios
Answered By: skermit-ga on 31 Mar 2004 04:06 PST
Rated:5 out of 5 stars
Hello scotty321-ga,

The quote from the sign is also the company motto. It reads, "The
Story Is King". The sign is mentioned on the extras from the DVD of
Monster's Inc., and there is an extra on the DVD titled, "The Story Is
King". I quote from "The Eagle Online":

In the main office of Pixar Animation Studios, there is a sign that
reads: "Story is King," according to the "Monsters Inc." DVD.

and from MacGamer:
The guys in the Pixar story department have a sign up on their wall
that reads, "Story is King."

I think you got the quote you did from an interview with Monster's
Inc. Animator Matthew Luhn who said, "You can have the best
computer-animated fur in the world, but if the story's no good, nobody
cares." Also, a closely modelled quote is from the co-director of the
same movie, Lee Unkrich, who said, "You can have some really stunning
imagery and technical innovation, but after about 5 minutes the
audience is bored and they want something more interesting -- story."
I'm sure all of the animators, story writers, and directors, have all
said similar comments which fit into their company motto. They take
great pride in their work, and it shows.

Search Strategy:

pixar sign story on google:

"story is king" sign office on google:

Additional Links:

The Eagle Online Article (sign reference):

MacGamer Article (sign reference):

Christianity Today Article (Matthew Luhn quote):

Animation World Magazine Article (Lee Unkrich quote):

Thank you for your question, and it was a pleasure to answer it.

scotty321-ga rated this answer:5 out of 5 stars and gave an additional tip of: $10.00
This was an unbelievably great answer.  Much more than I ever
expected!  Thank you so much!!!

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