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Q: Marketing Name for a New Product ( Answered 4 out of 5 stars,   20 Comments )
Question  
Subject: Marketing Name for a New Product
Category: Business and Money > Advertising and Marketing
Asked by: web_bod-ga
List Price: $10.00
Posted: 24 Jun 2002 08:27 PDT
Expires: 24 Jul 2002 08:27 PDT
Question ID: 32354
I'm looking for name suggestions for a low calorie sugar free toffee
developed by a group of spanish nuns - $10 to the best suggestion.
Answer  
Subject: Re: Marketing Name for a New Product
Answered By: richard-ga on 24 Jun 2002 09:56 PDT
Rated:4 out of 5 stars
 
Hello web_bod and thanks for your challenging question.

I think "Sin-Free Carmelite Toffee" is your best bet (and a
tip-of-the-hat to msm-ga for suggesting 'Sin-Free')

I hope you'll agree with my choice.  If you want to do further
brainstorming on your own, a company called Naming.net lists 10
criteria that you should consider when naming a product:
1  Who are my consumers? 
2  What am I naming? 
3  What type of a name do I want? 
4  How long should the name be? 
5  Do the sounds in the name have the right appeal? 
6  What associations should the name evoke? 
7  What are the foreign language implications of the name? 
8  How should I test the name? 
9  How will the name appear in directories? 
10 Can I trademark the name? 
 Ten crucial questions when naming your business, product, or Web site
http://www.naming.net/questions.html

Why Sin-Free Carmelite Toffee? People will understand that 'sin-free'
means fat-free, and 'Carmelite' does double duty: it's a play on the
word 'caramel' and it's a well-known order of Spanish nuns:
 Carmelites
http://mb-soft.com/believe/txh/carmelit.htm

I also included 'toffee' in the name because that's directly
descriptive of the product. Caramel and toffee are similar, but not
precisely the same:
"Caramel is a coloring and flavoring made from sugar that has been
slowly cooked until it becomes a thick, brown syrup....  Toffee is a
loose term for candy that is made from brown sugar or molasses and
butter—it can be soft and chewy or hard and brittle."
 EatEthnic.com
http://www.eatethnic.com/questionsanswers.htm


Search terms used:
  spanish product naming
  spanish nun carmelite
  caramel toffee definition

In this answer I've offered you a product name (I think it's a really
great one!) and also some insight into how product names are chosen.
Hopefully you'll find my answer satisfactory.  If not, let me know via
'request for clarification' if there's anything more I can do to help.
Good luck with your new product!
richard-ga
web_bod-ga rated this answer:4 out of 5 stars
Some good ideas, thanks !

Comments  
Subject: Re: Marketing Name for a New Product
From: dog2bert-ga on 24 Jun 2002 08:41 PDT
 
you could name it El Low Fat Nun Toffee
Subject: Re: Marketing Name for a New Product
From: pythagoras-ga on 24 Jun 2002 08:42 PDT
 
Dear Sir,

two suggestions, first impressions:

1)Caramba (if the toffees are with caramel)
2)Olé
3)Ola-la

Kind Regards,

Pythagoras
Subject: Re: Marketing Name for a New Product
From: llcoolcraig-ga on 24 Jun 2002 08:43 PDT
 
Sisters Toffee
Subject: Re: Marketing Name for a New Product
From: george4-ga on 24 Jun 2002 08:43 PDT
 
Maybe Esdinio?
It is a combination of Es(pana), Di(vine) and Nio is just a catchy ending.
Subject: Re: Marketing Name for a New Product
From: llcoolcraig-ga on 24 Jun 2002 08:44 PDT
 
or Senorita's Toffee
Subject: Re: Marketing Name for a New Product
From: msm-ga on 24 Jun 2002 08:45 PDT
 
Sin-free Toffee or - Sin free, Sugar Free, Toffee.

The taste is (groan) Heavenly!
Subject: Re: Marketing Name for a New Product
From: thx1138-ga on 24 Jun 2002 08:47 PDT
 
Heavenly light toffees 

I´ll be back with more later :)

THX1138
Subject: Re: Marketing Name for a New Product
From: petemaj-ga on 24 Jun 2002 08:48 PDT
 
Hi Web_Bod,

These were my suggestions :

* Wicked Treats
* Naughty but Nice
* Toffee Superior
* Mother Superior's Toffees

Good luck
Subject: Re: Marketing Name for a New Product
From: canunez-ga on 24 Jun 2002 08:49 PDT
 
Cafe Celestial
Subject: Re: Marketing Name for a New Product
From: elleon-ga on 24 Jun 2002 08:50 PDT
 
I have two -
This first one is a 'lite' spelling of the word toffee -
"   Taufi'   "
This second one has a dual purpose. The word 'Lo' means 'low' to 95%
of Americans...and in Spanish it means "the"...so it works both ways -
"   Lo Toffee   "
Subject: Re: Marketing Name for a New Product
From: jmhines123-ga on 24 Jun 2002 08:50 PDT
 
"Almost Nuns"
Subject: Re: Marketing Name for a New Product
From: morris-ga on 24 Jun 2002 08:54 PDT
 
Spanish Fly to Heaven
Subject: Re: Marketing Name for a New Product
From: witchel-ga on 24 Jun 2002 09:00 PDT
 
Toffree
Subject: Re: Marketing Name for a New Product
From: answerguru-ga on 24 Jun 2002 09:14 PDT
 
Hi there,

A couple suggestions:

1.  Caramelo de las monjas (Nun's Toffee)
2.  Caramelo nada pecado (Toffee without sin)

answerguru-ga
Subject: Re: Marketing Name for a New Product
From: colin-ga on 24 Jun 2002 09:17 PDT
 
Here are a few:

sweet confessional

confection perfection

sweet confession

Colin-ga
Subject: Re: Marketing Name for a New Product
From: thx1138-ga on 24 Jun 2002 09:58 PDT
 
Suggested marketing slogan:

Go on! Confess, you love toffee but don´t want to indulge in a deadly
sin.  Well now you can indulge yourself and not have to go to
confession afterwards with our new ‘heavenly light toffee’
Miraculously created by Spanish Nuns (without a friar in sight)
‘heavenly light toffee’ could just be the salvation to your sweet
tooth temptations. This is the ´habit´ that you don´t need to keep
under your.......well.......habit!
 
How much sugar does it contain? Nun
How many calories does it contain? Less calories than the chances of a
cat in hell surviving.


THX1138  :)
Subject: Re: Marketing Name for a New Product
From: beckie-ga on 24 Jun 2002 09:59 PDT
 
How about...

Chocolala

What a nun shouts when smelling new sweets!
Subject: Re: Marketing Name for a New Product
From: fugitive-ga on 24 Jun 2002 10:00 PDT
 
I would buy a low-cal sugar free toffee developed by Spanish nuns called:

   Nun Chuckles

Combines a whimsical attitude with the Martial Arts.

.02 from fugitive-ga
Subject: Re: Marketing Name for a New Product
From: zeno-ga on 24 Jun 2002 10:31 PDT
 
Are you serious? If so, nearly all successful products these days do
extensive marketing research testing on their names (and packaging).
Sure, you can wing it, but it might be worth spending the money now to
see if there is a market for the product and how different names would
alter prospective customers' likelyhood of purchasing it. There are
many firms out there that can do this for you but I like Cheskin
Research in California. Very long history in consumer products (they
also do media and computer stuff these days), and they have an
international reach. www.cheskin.com
Subject: Re: Marketing Name for a New Product
From: voila-ga on 24 Jun 2002 15:12 PDT
 
I like richard-ga's suggestion but I'd change "sin" to "guilt-free" to
capture that true Catholic flavor. ;-)

alternate selection:  Nun But The Best El Toffee Dulce.

Ole,
V

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