I'm looking for basic stats about the readers of blogs. For instance:
-- How many people people in North America read blogs?
-- Do we know the ages/genders?
-- How often do blog readers check their favourite blogs?
-- How many readers do the most popular blogs have?

Not all of these questions need tobe answered,but I'd like four stats
from a reputable survey.

Hello again, Jhabley!

Thank you for accepting my suggestion as the answer to your question.
I have reposted the link below.

Pages of  Fernanda Viégas: Blog Survey
http://web.media.mit.edu/~fviegas/survey/blog/results.htm

I located the survey with this search string:

Google Web Search: "blog survey"
://www.google.com/search?hl=en&ie=UTF-8&oe=UTF-8&q=blog+survey

There are many blog surveys online, but the Viégas survey is one of
the most recent. I'm glad it meets your needs.

Best regards,
~Pink

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Clarification of Answer by pinkfreud-ga on 07 Apr 2004 07:08 PDT

I ran across another good source of statistics about blogging:

Pew Internet: Content Creation Online
http://www.pewinternet.org/reports/pdfs/PIP_Content_Creation_Report.pdf

Here's a report on a January 2004 study that provides a wealth of statistics:

http://web.media.mit.edu/~fviegas/survey/blog/results.htm

Excellent. Thanks. Can you use that as your answer?