I'm looking for basic and recent (within the last 18 months) stats of
the demographics of winter-sport enthusiasts in North America: skiing,
snowboarding, etc. Plus any trend information -- is the market getting
older? Are young people not as attracted any more? Does it look like
women are a
big growth market? That kind of thing. (Would love to get Canadian
stats too, if possible, but that's not a dealbreaker.)

---

Clarification of Question by jhabley-ga on 05 Apr 2004 12:36 PDT

Nice find. :) That's fine, please use that as your answer.

P.S. Nice to see you again on here.

Hi Jhabley!

Nice to see yu again too. :)

Here is an 11 page publication regarding Canadian Ski & Snowboard
Industry Facts & Stats As at October 2003

This publication includes:

A profile on Skiers, Snowboarders and Cross-Country Skiers 
Market Size 
Age Profile 
Gender Profile 
Language Profile 
Regional Share 
Household Income 
Employment Profile 
Education Profile 
Percentage Participating In Other Sports 
Participation Trends 
Alpine Skier Visits by Region 
Estimated # of Canadian Ski Area Facilities 
# of Alpine Skiers in Canada 
Regional & City Breakdown of Alpine Skiers 
Alpine and Cross-Country Equipment Sales Trends 
# of Ski Clubs, Ski Safety and Learn To Ski Info 

Source: Canadian Ski Council
http://www.canadianskicouncil.org/site/images/content/pdfs/Facts%20and%20Statistics%20Summer%202003.pdf


The Canadian Ski Council also provides this information for the years
2000, 2001 and 2002 at the following link.
http://www.canadianskicouncil.org/site/index.cfm?DSP=Section&ID=21
 

In addition, I found the following charts from the National Ski and
Snowboard Retailers Association

These charts provide average number of participation days, gender,
age, and household income.

Downhill Ski Participation Data
http://www.nssra.com/2001/nssra/index.asp?centre=stat&section=skipart

Snowboarding Participation Data
http://www.nssra.com/2001/nssra/index.asp?centre=stat&section=snowpart


Search criteria:
ski industry demographics
snow industry demographics

Thank you for accepting my research as the answer to your question.

Sincerely,
Bobbie7

Great stuff, and fast too. :)

Hi Jhabley,

I located an 11 page publication regarding Canadian Ski & Snowboard
Industry Facts & Stats As at October 2003

This publication includes:

A profile on Skiers, Snowboarders and Cross-Country Skiers 
Market Size 
Age Profile 
Gender Profile 
Language Profile 
Regional Share 
Household Income 
Employment Profile 
Education Profile 
Percentage Participating In Other Sports 
Participation Trends 
Alpine Skier Visits by Region 
Estimated # of Canadian Ski Area Facilities 
# of Alpine Skiers in Canada 
Regional & City Breakdown of Alpine Skiers 
Alpine and Cross-Country Equipment Sales Trends 
# of Ski Clubs, Ski Safety and Learn To Ski Info 

Source: Canadian Ski Council
http://www.canadianskicouncil.org/site/images/content/pdfs/Facts%20and%20Statistics%20Summer%202003.pdf

Would this be a suitable answer to your question or would you require
something else?

Thanks,
Bobbie7

The Canadian Ski Council also provides this information for the years
2000, 2001 and 2002 at the following link.
http://www.canadianskicouncil.org/site/index.cfm?DSP=Section&ID=21

Sorry about the typo.

It should be "you" instead of "yu" in the first line of my answer.

You had a TYPO Bobbie?!?!?!  That's it. I want a refund! 

;-)
(just kidding)

:)  :)

I suspect that the remarkable Bobbie makes tiny errors now and then so
that the rest of us Researchers will know that she is human. ;-)