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Q: Internet Traffic statistics for UK property websites ( Answered,   2 Comments )
Question  
Subject: Internet Traffic statistics for UK property websites
Category: Computers > Internet
Asked by: marc2-ga
List Price: $200.00
Posted: 06 Apr 2004 04:05 PDT
Expires: 06 May 2004 04:05 PDT
Question ID: 325923
I am trying to find a list of the 10 most popular real-estate websites
in the UK.  For each website I'd like to know the approximate 'number
of users' and 'page hits' per month (at least relative to the
other websites).

I imagine this information could be deduced from the traffic logs of
*any* UK internet service provider, so am surprised to find it
difficult to come by.   The only place I know that sells this data is
Hitwise (http://hitwise.co.uk).  Can I get this information from any
other source?

P.S. Data based only on US traffic wouldn't be reliable because the
vast majority of UK real-estate website users are based in the UK.

Request for Question Clarification by jbf777-ga on 06 Apr 2004 15:50 PDT
Would you be interested in a site that shows the top 5 for various
categories, ranked by a proprietary traffic-analysis method (based on
millions of users), updated daily?

Clarification of Question by marc2-ga on 07 Apr 2004 14:10 PDT
I'm really after the top 10 sites, and only for the UK Real-estate
market.  I'm also after figures for their relevant popularity, not
just their rank.
Answer  
Subject: Re: Internet Traffic statistics for UK property websites
Answered By: belindalevez-ga on 09 Apr 2004 06:40 PDT
 
<Top 10 most popular real-estate websites in the UK.

The information you need is also available from Nielsen NetRatings
http://www.nielsen-netratings.com/intl.jsp?section=intl_uk&country=United%20Kingdom&intl_section=ho

Free information is published on their site at
http://www.nielsen-netratings.com/news.jsp?section=new_pr&thetype=date&theyear=2004

They give figures for the top eleven most popular UK estate agency
domains for the quarter ended June 2002.
http://www.nielsen-netratings.com/pr/pr_020724_uk.pdf

Top eleven most popular UK estate agents.
The figures are for their unique audience for the quarter ending June 2002.

1. Rightmove.co.uk ? 865,164
http://www.rightmove.co.uk/rm/

2. Assertahome.com ? 556,408
http://www.assertahome.com/1/ah/home.do

3. Primelocation.com - 488,022
http://www.primelocation.com/

4. Propertyfinder.co.uk ? 467,941
http://www.propertyfinder.co.uk/

5. Vebra.com ? 390,798
http://www.vebra.com/

6. Your-move.co.uk ? 383,599
http://www.vebra.com/

7. Teamprop.co.uk ? 363,269
http://www.teamprop.co.uk/

8. Ukpropertyshop.co.uk ? 256,098
http://www.ukpropertyshop.co.uk/

9. fish4homes.co.uk ? 206,808
http://fish4.co.uk/homes/index.html

10. Homes-on-line.com ? 199,985
http://www.homes-on-line.com


11. Homesonview.co.uk ? 194,353
http://www.homesonview.co.uk
These statistics are also published in a report at 
http://www.newspapersoc.org.uk/news-reports/reports-guides/Property.doc
 It also gives details of unique audience, reach, page views, visits
per person, pages per person and time per person.

-----------------------------------------------------------------------------------

Another source is Estate Agency News that reports on the estate agency
business in the UK.
Correspondent Bob North regularly analyses the performance of estate
agency portals.

Estate agency news has January 2003 figures for the number of visitors
to UK estate agency sites. This site gives statistics for the top 6
online estate agents: asserta, fish4homes, find a property, prime
location, property finder and rightmove.

Monthly visitor figures are given for the following sites:
Asserta ? 326,256
Fish4homes ? 720,000
Property finder ? 149,944
Rightmove ? 1,241, 456

Monthly page impressions
Asserta - 8,274,844
Fish4homes - 11,000,000
Find a property - 18,169,193
Property finder - 2,300,614
Rightmove - 51,335,857
According to Estate Agency News Vebra has the fifth biggest audience figure.

This site also gives figures for the total number of properties, homes
for rent, homes for sale, number of agents uploading, number of
particulars viewed, number of email enquiries, user sessions, pages
visited per session, time on site and more.
http://www.estateagencynews.co.uk/columnists/north_articles/bnorth0303.html

Figures for October 2002 are given at 
http://www.estateagencynews.co.uk/columnists/north_articles/bnorth1202.html

Figures for September 2003 
http://www.estateagencynews.co.uk/columnists/north_articles/bnorth1103b.html

Unique visitors
Asserta ? 425,316
Fish4 - 638,000
Property finder - 209,886
Rightmove -1,658,814

Page impressions
Asserta - 11,000,443
Fish4 - 11,700,000
Findaproperty - 23,247,381
Propertyfinder -3,335,176
Rightmove - 74,120,254
The article that refers to these figures is at
http://www.estateagencynews.co.uk/columnists/north_articles/bnorth1103.html



---------------------------------------------------------
Rightmove
Rightmove publish monthly visitor statistics on their site. 
In January 2004 page impressions were 104,796,584 and visitors were 4,418,255.
http://www.rightmove.co.uk/rm/template/publicsite%2Cgeneric%2CPress.vm/svr/1035>


<Additional links:>

<June 2002 ? top 6 most popular sites.>
<http://news.bbc.co.uk/2/hi/business/2148587.stm>

<January 2002 figures from Estate Agency News.>
<http://www.estateagencynews.co.uk/reports/debate_articles/nd-0302.html>


<Search strategy:>

<uk "online estate agents" "million visitors">
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=uk+%22online+estate+agents%22+%22million+visitors%22>

<"estate agency news" "bob north">
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22estate+agency+news%22+%22bob+north%22>

<Hope this helps.>
Comments  
Subject: Re: Internet Traffic statistics for UK property websites
From: owain-ga on 07 Apr 2004 07:47 PDT
 
Their website doesn't have any viewer statistics, but Edinburgh
Solicitors Property Centre is probably one of the biggest actual
agent's sites (rather than an advertising site) in the UK:
Total number of ESPC residential sales in 2002	17,360	
Total ESPC sales value in 2002	£1.818 billion	
Market share in Edinburgh	Approx 90%	
Number of member solicitor firms	265	
Average number of properties for sale	Over 3,000
www.espc.com

Their Glasgow counterpart advertises: Every year, our members sell
over £600 million  worth of property
www.gspc.co.uk

Owain
Subject: Re: Internet Traffic statistics for UK property websites
From: marc2-ga on 07 Apr 2004 14:16 PDT
 
Yes, www.espc.com would seem to be a big one.  Some others are:
http://www.vebra.com
http://www.primelocation.com
http://www.fish4.com
http://www.findaproperty.co.uk
http://www.rightmove.co.uk
http://www.assertahome.com
http://www.propertyfinder.co.uk

I'd really like to know if I've missed any other popular sites and
what their relative popularity is.

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