Hi,
"Banner ads" is simply the general term given to advertisements on websites.
Here are some bits of information about them:
"This is most common and tends to be the most effective method of
selling advertising. Common sizes include 468x60 pixels, 120x60
pixels, and 88x31 pixels. Many affiliate programs tend to offer many
different sizes and designs. The most effective tend to be animated,
but a good static banner can be very effective. When designing and
placing banner ads it is important to take file size into
consideration as a large banner ad can quickly drag down the speed of
your site."
Source: Webmaster-affiliates.net
www.webmaster-affiliates.net/dictionary.php
Another definition:
"A graphical advertisement which appears on websites and provides a
hyperlink to the advertised site."
Source: 2-houghs.com
www.2-houghs.com/ptds/webdefini.shtml
A third definition:
"A banner ad is an advertisement placed on another site which
compliments the products, services or information you sell. It is the
Internet equivalent of outdoor or billboard advertising. The
difference is that with most Internet banner ads you give the customer
not only the opportunity to view the banner but enable the customer to
click on the banner and be taken to your site."
Source: Internetlynx.com
www.internetlynx.com.au/glossary.html
An exampel of a website with a large banner ad at the top can be found
here: http://www.cnn.com
If you want to act upon your bosses? request, you will first need to
design a banner ad.
Then you will need to search for good sites to advertise on (basically
sites which are visited by computer programmers).
All major sites normally have a special advertising section on their
webpage where they give instructions on how to place a banner ad on
their site.
For example, the advertising section for the Economist.com can be found at:
http://ads.economist.com/web/
Usually you only have to send the banner ad to them and they will
place it on their site.
Ofcourse, you will have to pay for the advertisement. The advertising
section of those websites usually gives the current advertising rates.
Advertising can be based on a fixed rate or on how many visitors see
your banner ad.
If a person visits a website where you are advertising using your
banner ad, and he finds the ad interesting, he will click on it and be
forwarded to your company?s website.
A usefull utility which you can use to create your own banner ads is
?Banner Maker Pro?.
A trial version can be downloaded at: http://www.snapfiles.com/get/bannermaker.html
Search strategy:
Google: ?banner ads?
Google: ?create banner ads?
I hope you have enough information. If you need any more, please ask
for a clarification and will be glad to help you further!
Thank you,
paul_b_18 |
