Hello there,
I'm looking for various statistics. I'll pay you $ 5 per correct
answer - you are very welcome just to some of my questions.

1. Number of new brands released per year (either in the U.S. or worldwide)
2. Number of brands an average consumer is exposed for per day (either
in the U.S. or global figurs)
3. The number of years Singapore Airlines has used their in-cabin
aroma: Stefan Floridian Waters?
4. The average increase of advertising spend over the past 5, 10, 15 or 20 years.
5. The average increase of commercial messages exposed per consumer per year?
6. The average (general) effect (increase or decrease) of advertising
commercials per year over the past years? (either in the U.S. or
globally)

Good luck,

Martin

Hi  Martin!

Nice to see you again.

Here are two articles that might interest you:

Advertising?s great fall off the heap 
http://216.239.41.104/search?q=cache:qsMN9LcbdAEJ:www.business-standard.com/strategist/story.asp%3FMenu%3D14%26story%3D4648+average+consumer+is+exposed++*+brands+every+day&hl=es&ie=UTF-8

Why Traditional Advertising Doesn't Work Anymore  
http://www.superbrand.net/adsNoWork.html

Best regards,
Bobbie7

Greetings Martin:

Figures from Japan:
Variation of TV commercials broadcast per year??.15,000 ? 17,000 types 
Number of TV commercials broadcast per day??.approx. 4000 
Average number of TV commercial an individual is exposed to per day??.approx. 100
From http://www.intage.co.jp/express/02_12/special/index1.html

Alcohol advertising
"Of 208,909 alcohol commercials on television in 2001, underage youth,
ages 12 to 20, were more likely than adults of legal drinking age to
have seen 51,084 of them, or 24.5%."
From http://camy.org/press/release.php?ReleaseID=3

That's all I've located so far.  Will stay on it a bit longer and let
you know if I find more.

Best regards,
journalist-ga


SEARCH STRATEGY:

consumer commercials "exposed to"
TV commercial advertisement audience exposure
"commercial advertising" research

Hi journalist-ga,
Thanks for your help on this one. I really appreciate your effort but
the answers you came up with unfortunately didn't match what I was
looking for. Sorry. I have however posted another question - so feel
free to give this a go.

Once again thanks for your help.

martin