Dear Brudenell,
Thank you for accepting my comments,links and information regarding
your pharmacy question.
http://answers.google.com/answers/threadview?id=328687
I am reposting the information below for your convenience.
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A recognized name, term, symbol, smell, taste, sound, marque or design
which identifies the specific product, service or experience
attributes of one seller and differentiates them from those of a
competitor.
Hospitality Review
http://www.wivenhoe.gov.uk/People/McCaskey/McCaskey-Apr02.pdf
?Most Rx pharmaceuticals are dispensed in the same bottles that the
pharmacy provides,? he says. ?They all look the same ? no logo, no
packaging ? and generally they have no taste or smell. There?s nothing
to distinguish one from another. Just as important, they are never
displayed, but are ?hidden? from the consumer behind
the pharmacist?s register.
Does Branding Work in Pharmaceutical Marketing
http://www.cpsnet.com/reprints/2000/01/Branding.pdf
Perhaps a distinctive bottle in which the Rx pharmaceuticals are
dispensed could be a way to get this pharmacy noticed.
A recent article published in March of this year:
Company invents talking chips for prescription bottles
?iVoice Inc. of Matawan, is developing a miniature computer
chip-and-speaker system that fits on the bottom of a prescription
bottle. When pressed, the device will say what's in the bottle, how to
take it and whether to watch out for side effects or interactions with
other drugs or alcohol.?
?The information would be loaded into the computer chip using software
at the pharmacy. Instructions typed into the computer for the label
are transmitted to the chip via radio frequency or infrared signals.?
?That would add a few dollars to each prescription's cost, but that
could drop below $1 once the product is mass-marketed and the system
could simultaneously transmit the standard instructions to thousands
of containers of nonprescription medicine, Mahoney said.?
Bradenton.com
http://www.bradenton.com/mld/bradenton/news/local/8175551.htm?template=contentModules/printstory.jsp
The following articles might interest you:
Identifying and rewarding loyal customers through direct mail
initiatives can return true dividends in today?s ever-competitive
pharmacy retail marketplace.
By Jill Daamen
http://www1.auspost.com.au/priority/index.asp?issue_id=19&area=features&article_id=439
Four creative ways to add power to your marketing
by Michele Pariza
http://www.stickysauce.com/articles/webdesignarticles/four_creative_ways_to_add_power_to_your_marketing.htm
Case study: Tesco Pharmacy
http://www.hodes.co.uk/05_case_studies/pdfs/tesco%20pharmacy%202003.pdf
I'm delighted that you found my research helpful.
Sincerely,
Bobbie7 |
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