Thank you, Brudenell, you are too kind. I'll post my answer again
below - I hope you can make some use of at least some of it. 'Your'
pharmacy sounds nice so far - I particularly like the drive-up window
idea, I've never seen one for a pharmacy although apparently they
exist. However, it 'will' do away with all those impulse purchases one
makes while waiting for a prescription to be filled.
Have you looked at the map?? I just did and was amazed to see that one
poor little guy is all the way up into New York - I hope he brought
some leg warmers along!
Take care,
hummer
-----copy----
Lately, I have been made aware that pharmacies offer health care
screening. Maybe everybody in North America already know about this
service, I don't know, but I think it is a terrific idea (especially
with the aging population). If I were going to open up a pharmacy, I
would be sure to provide a private area where one could relax and have
routine checks taken, such as blood pressure, blood cholesteral, and
sugar. If space permits, perhaps include some natural health care
products and supplements in this area.
I would also make the instructions on presription bottles large and
bold, making it easier for seniors to read. I don't know if it would
be legal, but I think it would be terrific if a senior could bring in
their daily/weekly pill dispensor for refill at the pharmacy. It would
reduce their frustration with pill bottles and would also help to
ensure that they take their medication properly.
I realize I haven't addressed the issue of branding - frankly, I
haven't an advertising gene in my body. I did find the following
online - sounds interesting for the younger crowd.
"Favorite restaurant design Pharmacy in London: "Designed by Damien
Hirst, this is a scene straight out of 'Valley of the Dolls.' The
intoxicating color scheme is based on pills. All the models, writers
and actors are buzzed with the atmosphere of its ironic concept."
"A few thoughts on branding: A product is something that is made in a
factory; a brand is something that is bought by a customer. A store
can be copied by a competitor, but a brand is unique. Brand
development is the process of adding value and a distinct personality
to a product or service. What makes a strong brand? A strong brand
consistently delivers product range, imaginative store design, visual
merchandising, customer service, marketing, people, values and
culture."
http://retailtrafficmag.com/ar/retail_uncovering_soul_brand/ |
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