Hi and thanks for appreciating my efforts once more!
I will post my findings again for your reference.
a. "Make customers a birthday card!"
"Guerrilla Ray Fisher of Keylock Mini Storage in Pinellas Park,
Florida celebrates his tenants' birthdays with a card he creates
himself. He prints a poem on the card and gets four cards out of each
piece of 8 1/2 x 11 card stock. He goes to Kinkos to have the cards
printed and cut."
b. "Guerrilla Mike Cohen informs us that no one ignores coupons from
Captain Tony's Pizza in Cleveland, Ohio. That's because they are
printed on Post-it notes and placed each month on every door in their
delivery area. The typical response rate is 30%."
c. "Marketing Consultant and Coach Bob Janet e-mailed us after reading
about a real estate agent who sent prospects home with a quart of ice
cream on hot days. Janet's company used a variation on the old ice
cream ploy. His sales staff would find out where customers lived and
give them just enough time to get home with the melting ice cream. The
representative would call them with an added incentive to buy from
them (extra discount, special price on add on items, special
financing, etc.)"
You can find more here:
"Guerrila Tactics"
http://www.gmarketing.com/tactics/tales_arch.html
If you have some advertising budget, it will be more cost effective to
target people while they are in their cars.
"A recent study by Arbitron, the New York City-based marketing
research firm, found that nearly 30% of consumers said a billboard or
other roadside ad led them to visit a retail store within a week of
seeing the pitch; 56% reported the same for a drive-time radio spot.
And about half said they take notice of ads on the sides of buses, on
bus-stop benches or kiosks, or atop taxicabs."
"Dude, Where's My Ad?"
http://www.inc.com/magazine/20040401/marketing.html
Regards,
Easterangel-ga
Google Answers Researcher |
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