Hi monument-ga,
If I understand your question, you are trying to find out how to
improve your ranking on Google search results.
First, its worth noting that Google has some great premium services,
namely the Premium Sponsorships and AdWords Select. More information
on these are available here:
://www.google.ca/ads/
I believe this page is an excellent overview of how the Google
algorithm actually works, so here is an excerpt and the link:
It ranks sites by the words listed on the page and by the keyword
phrases in the title and description. The robot reads "keyword" and
"description" meta tags, ranking the page's popularity, based on the
number and importance of sites linked to the page.
(From the section "How does Google's Algorithm Work?")
How to get high rankings? Cutts says the guidelines are pretty simple.
"Stay away from hidden text, hidden links, cloaking, sneaky redirects,
lots of duplicate content on different domains, and doorway pages.
Webmasters should also stay away from programs that send automatic
queries to Google. The worst thing you can do is try to cheat:
shortcuts to boost PageRank or rankings usually do more harm than
good. Even if an SEO does think they've found a shortcut, about 2/3rds
of the time it may be a sting operation. Don't bother with link
exchanges, signing guestbooks, or other tricks -- the best use of a
webmaster's time is building good content and honestly promoting their
site. When Google punishes spam like cloaking, we sometimes take out
not only the cloaked domain but the SEO's client as well."
http://www.searchengineguide.com/wi/2002/0211_wi1.html
The above link also notes that Google is better for specific searches
(such as colour xerox printer toner) than it is for general
information (printer). This is due to the fact that the main Google
search is not a directory...however there is a directory building up
at:
://www.google.com/dirhp?hl=en&ie=UTF-8&oe=UTF8&q=
The directory help provides more information on how this all works:
://www.google.com/dirhelp.html
And finally, you didn't think you were the only one with this type of
question did you? Here are some other questions related to yours that
have been asked on Google Answers:
https://answers.google.com/answers/main?cmd=search&q=google+ranking&qtype=all
Hope this helps!
answerguru-ga |
