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Q: Mobile Phone segmentation results ( No Answer,   0 Comments )
Question  
Subject: Mobile Phone segmentation results
Category: Business and Money > Advertising and Marketing
Asked by: virgin-ga
List Price: $50.00
Posted: 14 Apr 2004 20:20 PDT
Expires: 14 May 2004 20:20 PDT
Question ID: 330450
I'm looking for snippits of information to support a segmentation
model for the Virgin Mobile in Australia.

What successful business result have mobile phone carriers or
resellers attributed to segmentation.  The segmentation could be
either a usage or market based segmentation.  The results are likely
to relate to reductions in churn, increases in revenue, increases in
acquisition, or Market share increases.  I need to know the carrier,
the results achieved, and the souce.

As a starting point, I know that MTN in South Africa published some
results that they achieved.
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