Good Morning Brudenell!
Thank you very much for accepting my findings on your branding question.question.
http://answers.google.com/answers/threadview?id=328687
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Since the pharmacy is going to have an online presence you should put
your URL everywhere in order to promote the website,
?Keep your web address in the header on stationary, faxes, and
invoices. If you can afford it, billboards are a good option as well.
Television, magazines, and newspapers are also good places to
advertise. If you choose to have contests on your site, give out
prizes with your logo and URL on them. This keeps customers feeling
positive about your business and provides advertising.?
Searchengines.com
http://www.searchengines.com/marketing_branding.html
You can provide contests on your website.
?Put something into your site that will make it fun, even if your site
is of serious nature. It creates a positive feeling among site
visitors and rewards the people who choose to visit your site.?
?Contests do not have to be complicated; simple works best. Make the
contest or game related to your product or company.?
Examples:
Trivia - questions about the pharmacy or product information.
Guessing games - guess the number of heart shaped objects in the site, etc.
Find the hidden (name of any product sold in a pharmacy)
?Offering contests is beneficial for your company. Prizes can be
bought in bulk to cut costs, and they should be simple and cheap. To
you, it may be something small, but customers who won something will
feel good about themselves and your business. Don't forget to put your
company logo and slogan on each prize. This will remind winners of
your business and serves as a form of low-cost advertising for you.
The less-serious side of your site shows that your business is
personable.?
Searchengines.com
http://www.searchengines.com/marketing_free_contests.html
Offer FAQ sections at the website
"Provide your customers with immediate answers to their questions.
Posting frequently asked questions on a section of your website would
not only make information more accessible but will also lighten the
load of email you receive."
http://www.searchengines.com/marketing_free_faq.html
Promoting your company differently than the competition:
"Promoting your company differently than the competition and carving
out a distinct identity in the marketplace is one of the key
ingredients to creating a successful marketing formula."
"Think outside the box".
Example:
"I recently had a pizza delivered to me in a blue box that consisted
of an ad for NiveaŽ for Men skin products. The message on the top of
the box says: "The good news? Your face isn't a pizza. The bad news?
Your face isn't a pizza. (That means you can't order another one. So
take care of it.)" On five different surfaces of the box, there
appeared the Nivea for Men logo and the slogan "More evolved
skincare". The product's website address was also printed on top of
the box."
" ... but the bottom line is: It sure caught my attention and made
this marketing message stand out and get noticed.If the same message
was featured in a display ad, a newspaper insert, or a website popup
ad, it wouldn't have had as much impact."
(..)
"Thinking outside of the box" can help position your business as a
frontrunner in the marketing race."
Source:
Strategies for Winning the Marketing Race
by Joel Sussman, president Optimal Marketing Communications
http://www.marketingsurvivalkit.com/mktg-race.htm
I hope you find this information useful!
Best regards,
Bobbie7 |
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