We have been on the internet since 1995. We have been recommended over
the last few years to established and reputable SEO Companies in the
USA, UK and Australia. We do not have SEO expertise in-house. However,
despite the professional advice and recommendations received from
these organizations, we still do not have a meaningful result on the
Google search engine. We rank satisfactorily with other popular search
engines. We are seeking competent professional assistance and access
to the necessary expertise to rank our website on Google with selected
keywords relevant to our business. We have over 200 staff in 15
offices worldwide, are licensed by the regulatory authorities where we
have offices, have earned a good professional reputation since our
establishment in 1975. Our website is www.ocra.com. We look forward to
learning how we can rectify this difficulty with being listed on
Google!

Dear Dharmeshnaik, 

Before I begin with my advices, please let me clarify, that Google
Answers Researchers are not Google Employees. Researchers have vast
knowledge on this and other issues (and have been carefully selected
by Google), but do not represent Google nor do they have any "inside
knowledge" about Google's policies.


SEOs
====

First of all, you mentioned that you worked with SEOs. However, the
strategies employed by some SEOs may not improve your ranking, but
also may hinder your ranking. You can read Google's own policy at:
Google Information for Webmasters, Search Engine Optimizers
<://www.google.com/webmasters/seo.html>.

In other words, SEOs do not always help. In your case, I've seen in
the first results of a search for "ocra worldwide"
(<://www.google.com/search?hl=en&ie=UTF-8&oe=UTF-8&q=%22ocra+worldwide%22&btnG=Google+Search>)
lots of junk search-engine, which I would consider spam and
unimportant for your ranking, and so does Google. You appear right now
as the 29th result, when one searches for "Ocra Worldwide" - other
sites surpass yours. Only one of them, by the way, is considered by
Google to be a quality link that also enhances your ranking. In this
case - these "optimisers" caused you to be buried under a pile of
unimportant link collections.


How Google Works and Ranks
==========================

In order to improve your Google ranking, you must understand how
Google works. There are more than 100 factors in Google's ranking and
indexing algorithm, but the basics are, that Google ranks sites on the
basis of the sites they are linked to, sites that link to them, and
the "quality" of these linking sites:
"PageRank relies on the uniquely democratic nature of the web by using
its vast link structure as an indicator of an individual page's value.
In essence, Google interprets a link from page A to page B as a vote,
by page A, for page B. But, Google looks at more than the sheer volume
of votes, or links a page receives; it also analyzes the page that
casts the vote. Votes cast by pages that are themselves "important"
weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google
remembers each time it conducts a search. Of course, important pages
mean nothing to you if they don't match your query. So, Google
combines PageRank with sophisticated text-matching techniques to find
pages that are both important and relevant to your search. Google goes
far beyond the number of times a term appears on a page and examines
all aspects of the page's content (and the content of the pages
linking to it) to determine if it's a good match for your query."
(SOURCE: Google, "Google Technology"
<://www.google.com/technology/index.html>).

For example, your site is listed as linked only to a site called
ExpatExchange, which seems to be a list of links relating to problems
Expats face.
(See whom you're linked to by typing in the site's address in the
search box, with "link:" before that
<://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&q=link%3Awww.ocra.com%2F&btnG=Search>;
you could also download the Google Toolbar, which includes this option
automatically: <http://toolbar.google.com/>).


Read More
=========

Phil Craven, "Google's PageRank Explained - and how to make the most
of it?, <http://www.webworkshop.net/pagerank.html>

Ian Rogers, "The Google Pagerank Algorithm and How It Works"
<http://www.iprcom.com/papers/pagerank/>


Links to Your Site
==================

Despite the fact that you asked your keywords to be reviewed, I think
that the first thing you should attend to is your links: you have a
very well designed site, and your keywords are not bad (I'll refer to
them later), but you are not linked to any site of importance. This
must be changed.

So, how to get other webmasters, and quality ones, to link to your site? 

Getting this done is not different from any other PR work you have to
do for your business. First of all, how many quality sites that might
link to you - online financial media, advice sites, etc. - know about
your site?

Of course, I am not suggesting that you'll send unsolicited mails to
all of these sites. However, it is important that you'll let them
know, through PR, about your work. You could offer quality content to
some newsletters or blogs, such as your tax and off-shore news at
<http://www.ocraworldwidenewsletter.com/news_front.asp>.


Using other Google Sections
===========================

In this aspect, it would be really helpful, if you managed to get your
news section to the Google News site (<http://news.google.com>). You
do it by writing to <source-suggestions@google.com>, stating your
reasons, and hopefully, get included in their scan. This might bring
new visitors, and quality links with them.

Google also has other sections that might be thought of in your
context: for example, in Google Groups, respectable participation in
relevant newsgroups might bring in audience, and with them, links.

You are also listed in many unimportant directories (probably listed
by those SEOs), but not on important directories, such as the Google
Directory (<://www.google.com/dirhp>) or the Yahoo! Directory
(where you are actually mentioned, but only in one category
<http://dir.yahoo.com/>). See for example the following categories:
<http://directory.google.com/Top/Business/Financial_Services/?tc=1/> 
<http://directory.google.com/Top/Business/Financial_Services/Offshore_Services/?tc=1/>
<http://rds.yahoo.com/S=96062852/K=offshore+banking/v=2/TID=PRVT_34/SID=w/l=DS2/R=1/TR=0/CS=812289/*-http://dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Financial_Services/Investment_Services/Financial_Planners/Asset_Protection/Offshore_Services/>
<http://rds.yahoo.com/S=96062852/K=offshore+banking/v=2/TID=PRVT_34/SID=w/l=DS2/R=4/TR=0/CS=414333/*-http://dir.yahoo.com/Business_and_Economy/Business_to_Business/Financial_Services/Investment_Services/Consulting/>
<http://rds.yahoo.com/S=96062852/K=offshore+banking/v=2/TID=PRVT_34/SID=w/l=DS2/R=5/TR=0/CS=874502/*-http://dir.yahoo.com/Business_and_Economy/Finance_and_Investment/Reference_and_Guides/Offshore_Investing/>

Some Directory listings, and in particular Yahoo!'s and LookSmart's
are for a fee, but if the Web-Directory is important enough, it is
worth it. Google's Directory is free of charge, and based on the Open
Directory Project. Here you could find out, how to add a site to the
project:
"How to suggest a site to the Open Directory" <http://dmoz.org/add.html> 

Moreover, several parts of your site could stand on their own to be
linked or categorised. I already mentioned Google News (in context
with your news section), but your case studies and download centre
also fall into these categories: they could be linked independently,
in categories or sites that deal with reference on taxing, financial
planning, etc.


What NOT to Do
==============

Many guides on linking and ranking recommend to link to other sites
and offer them to link to you. I advise you to think lengthy, before
you do such a thing. First of all, why would a site with a better
PageRank link to you, in a scheme whose only aim is to enhance one's
PageRank? In addition, your site reflects right now respectability
that is expected from a service such as yours. A link and affiliate
section that would include sites that might harm your image would not
do any good.


More on Linking
===============
LinkingMatters, <http://www.linkingmatters.com/> has a multi-page
advice article on how to get more links to your site
<http://www.linkingmatters.com/WhyLinkingIsImportant.html>.

Paul J. Bruemmer, The Right Way to Improve Link Popularity, Traffick,
4/14/2002 <http://www.traffick.com/article.asp?aID=41>

Craig Fifield, "Ten Steps to Building Links to Your Site", Traffick,
5/3/2002 <http://www.traffick.com/article.asp?aID=77>


Keywords
========

As for your keywords, they include right now the following: 
"offshore company, tax haven, company formation, offshore trust,
trustees, offshore business, banking, incorporate offshore, tax
planning, off shore corporation"
 
This is not bad. However, there are several suggestions of terms that
might also help:

financial planning, offshore banking, offshore banks, overseas
banking, incorporation services.

In addition, all of your keywords could be separated, in order to ease
the search on those looking only for one word, and of course, to
include your newsletter, news service, and other rich content
elements.

Rich content such as the one you have in your site is very helpful in
getting visitors to link to your content. Therefore, not only that
these parts should be linked inside the site - they should also appear
in the keywords.


Design
======

Your design is basically good. 

Your title description should not surpass 80 characters, as more than
that does not appear well on the search results. You should also check
your general META Tags description, because it could be crawled by
Google.

Google themselves write: 

"Design and Content Guidelines:

 - Make a site with a clear hierarchy and text links. Every page
should be reachable from at least one static text link.

 - Offer a site map to your users with links that point to the
important parts of your site. If the site map is larger than 100 or so
links, you may want to break the site map into separate pages.

 - Create a useful, information-rich site and write pages that clearly
and accurately describe your content.

 - Think about the words users would type to find your pages, and make
sure that your site actually includes those words within it.

 - Try to use text instead of images to display important names,
content, or links. The Google crawler doesn't recognize text contained
in images.

 - Make sure that your TITLE and ALT tags are descriptive and accurate. 

 - Check for broken links and correct HTML. 

 - If you decide to use dynamic pages (i.e., the URL contains a '?'
character), be aware that not every search engine spider crawls
dynamic pages as well as static pages. It helps to keep the parameters
short and the number of them small.

 - Keep the links on a given page to a reasonable number (fewer than 100)." 
(SOURCE: Google, "Webmaster Guidelines",
<://www.google.com/webmasters/guidelines.html>).


Technical Details
=================
Because of the structure of your site, check every technical aspect of the site: 

"Technical Guidelines:

- Use a text browser such as Lynx to examine your site, because most
search engine spiders see your site much as Lynx would. If fancy
features such as Javascript, cookies, session ID's, frames, DHTML, or
Flash keep you from seeing all of your site in a text browser, then
search engine spiders may have trouble crawling your site.

- Allow search bots to crawl your sites without session ID's or
arguments that track their path through the site. These techniques are
useful for tracking individual user behavior, but the access pattern
of bots is entirely different.

- Using these techniques may result in incomplete indexing of your
site, as bots may not be able to eliminate URLs that look different
but actually point to the same page.

- Make sure your web server supports the If-Modified-Since HTTP
header. This feature allows your web server to tell Google whether
your content has changed since we last crawled your site. Supporting
this feature saves you bandwidth and overhead.

- Make use of the robots.txt file on your web server. This file tells
crawlers which directories can or cannot be crawled. Make sure it's
current for your site so that you don't accidentally block the
Googlebot crawler. Visit http://www.robotstxt.org/wc/faq.html for a
FAQ answering questions regarding robots and how to control them when
they visit your site.

- If your company buys a content management system, make sure that the
system can export your content so that search engine spiders can crawl
your site."
(SOURCE: ibid). 


Important Further Sources
==========================

Follow Search Engine Watch <http://searchenginewatch.com/> for news on
trends and changes in the business.

Web Masters World <http://www.webmasterworld.com/> - valuable
discussions on methods to enhance the ranking.

I hope this answered your question. 

Search strategy: through the Google site, your site and the search
engine, I searched for solutions to your most pertinent problem -
linking to your site.

Please contact me if you need any clarifications on this answer before you rate it.

---

Request for Answer Clarification by dharmeshnaik-ga on 21 Apr 2004 10:31 PDT

politicalguru-ga - Thank you for your prompt answer, which is
respected. We would ask you however, before we rate your answer, to
extend the courtesy of a far more pragmatic and detailed response -
which offers specific solutions to our very specific question - rather
than what we regard as a broad and generic response, which gives us no
opportunity to make contact with the competent professionals that we
sought contact with in our question - with the required expertise to
address our difficulties and rectify them satisfactorily. We would
also appreciate your response to the comments made by seview-ga to
your answer. We now look forward to the pleasure of hearing from you
and reply with your comments and further advice.

---

Clarification of Answer by politicalguru-ga on 21 Apr 2004 15:14 PDT

Dear Dharmeshnaik, 

Thank you (and seview-ga) for the comments. 

First of all, regarding DMOZ over submitting : this is right, and in
any case, in any human editted search engine, this is not recommended.

I also agree with the rest of the comment, but must place my
reservation: "reputable" SEO is not enough in your case. Your SEO
should be someone who understands the nature of your business, and
therefore the respectable nature that your backlinks should have. I
assume that the Hilton Hotels do not have the same backlinks as Ms.
Paris Hilton does.

If I understand you, you're now looking for SEO experts who are more
trained in this type of subtle work, with sites that do not want to
attract the wrong crowd.

Relatively reputable firms are: 

Advertising.com <www.Advertising.com> top advertiser that might be
slightly beyond your budget.

Meandaur.com <http://www.meandaur.com/index.asp> - worked also with
financial services, according to the list of clients on their
homepage.

Search Engine Positioning <http://www.positioning-search-engines.com/>

---

Clarification of Answer by politicalguru-ga on 22 Apr 2004 01:18 PDT

Dear Dharmeshnaik, 

A few more suggestions. 

Maybe the whole strategy that should be built is something else: you
should look at your whole site, through the lens of the robot (the
search engine).

For example, an analysis of the keywords' density might reveal if you
have the right keywords. A Keyword Density Analyser, for example, is
available through SEO Toolkit - Keyword Density Analyser
<http://www.seotoolkit.co.uk/keyword_density_analyser.asp>. 

They also explain the importance of it at their FAQ
SEO Toolkit, Keyword Density Analyser FAQ
<http://www.seotoolkit.co.uk/keyword_density_analyser_faq.asp> 

Another good source is through Ranks.nl
<http://www.ranks.nl/tools/spider.html> 

It reveals, first of all, that there is too few words that are often
used in the site, not in the keywords, and vice versa.

So, specifically regarding your site, Ranks.nl, for example, suggests,
based on this analysis:
offshore, ocra, tax, ocra worldwide, offshore companies, offshore
company, isle of man, international, case studies, companies offshore,
company trust, hong kong, monthly newsletter, offshore banking,
offshore trusts, tax news, trusts, companies offshore trusts, isle man
limited, ocra isle man, offshore company trust, ocra isle man limited

These are the repeating words in yoru site, and what the search engine
"sees" as the important words. As you could see, this is pertty
different!

As for the directory presence, I thought it over yesterday and I am
still troubled, as I could see no presence in the Google Directory.

Further sites
=============

Search Engine World - what to avoid
http://www.searchengineworld.com/misc/index.htm 

High Rankings - RankWrite (Archive)
<http://www.highrankings.com/archives/archives.htm> 
How to improve your site copywriting.

---

Request for Answer Clarification by dharmeshnaik-ga on 23 Apr 2004 09:29 PDT

politicalguru-ga 

Thank you very much for thinking things over yesterday which is kind
of you and greatly appreciated by us as we are determined to rectify
these difficulties in an professional and transparent manner.

You will have noticed the comments from "seview-ga".He has identified
the problem - I refer you to the link from his answer to us - which is
self explanatory as to the cause of our problem, once you read and
analyse the content:

http://groups.google.co.uk/groups?q=Ocra+%2B+google&hl=en&lr=&ie=UTF-8&oe=UTF-8&selm=b62297d2.0201041343.630cd7d7%40posting.google.com&rnum=7

The irony of the conclusion - which I studied and assimilated - with a
glazed stare of amazement on my face is that the very company
"seview-ga" recommended in his comments dated 21 Apr 2004 16:26 PDT,
is Spannerworks.co.uk and this is the company that was highly
recommended to us - and was engaged by us in good faith - and is
apparently still well regarded by "seview-ga" for him to have
recommended the company in his recent comments, despite the extremely
critical messages that are posted by various users and referred to in
the article available through the above mentioned link.

Quote:

"Maybe also look at Spannerworks.co.uk or any of the other 'usual
suspects' over here."

Unquote.

We now need to go back to our original question and find a competent
professional who can rectify these problems - that have been caused
and subsequently undertaken without our knowledge and consent.

We are not computer specialists in any sense of the word, have acted
in good faith at all times, and have been the victim of an SEO who is
apparently not working to acceptable professional standards.

Is it possible to inform the relevant department of Google that we
have been the unknowing victim of unethical professional behaviour, so
they can rectify the situation as we are obviously being penalised for
something we knew nothing about and by a company still enjoying the
confidence of your colleague "seview-ga" which obviously cannot be
correct and is contrary to natural justice. Incidentally, we ceased
using the services of this company in the autumn of 2003 and
consequently our rankings have fallen continuously since this time.

This problem is having a significant effect on our business, as we
have striven hard to be an ethical company with a great sense of
community responsibility, despite being a relatively small company
sponsor bright young people from the developing world to attend
universities and further education in the UK and USA. Before the
advent of the Internet (which we were one of the first in our industry
to embrace the technology) we were known as a market leader and have
invested heavily in full serviced offices around the world staffed by
professionally qualified staff, and licensed by the appropriate
regulatory authority in the countries we operate in ? we find that we
are no longer able to present ourselves to prospective clients ? due
to the fact that numerous ?players? who we can see from our
professional knowledge, in many cases represent the unlicensed, the
unregulated end of the market we are in and have extremely high
rankings, so we cannot show or present ourselves alongside these
companies who regulators refer to as ?the grubby end of the market?.
It seems from what we have learnt that SEO?s have a ?grubby end of the
market? too.

It is ironic that our Group CEO met in Palo Alto, CA - when Google was
is in its infancy in the late 1990's - a Senior Partner of ACCEL
PARTNERS - the Palo Alto based Venture Capitalists - and was
recommended to make use of Google as a search engine and being
impressed with what he heard and saw, we went as far as a Group in
promoting Google at our annual Group conference as the search engine
of choice and recommended Google to over 127,000 of our clients
worldwide. We have subsequently always been supportive of Google, and
recommend Google to our clients on a daily basis.

This support is enhanced by spending (for us) a significant amount of
money everyday on Google Adwords.

Whilst we don?t expect any preferential treatment because we spend
money on Google Adwords we do understand and know from almost 30 years
of business experience that successful business relationships ? have
to be two way relationships ? and if one party to the relationship has
acted in good faith, it should be possible for them to explain the
specific circumstances of their case to Google so they can consider
the situation rather than just reply to our query to them ? which was
asking for help ? which said we cannot give advise on any particular
website.

Quite frankly we are in a mess ? not of our doing - and are quite
happy to pay any reasonable professional fees for the matter to be
resolved expeditiously.

I now look forward to the pleasure of hearing from you in reply, and remain,

With high regards

Dharmeshnaik-ga

---

Clarification of Answer by politicalguru-ga on 23 Apr 2004 11:47 PDT

Dear Dharmeshnaik, 

I'm afraid that this proves my original point, that SEOs could
sometimes cause more damage than good.

The good news are, that you don't seem to be penalised by Google. I'll
explain: if Google eliminited you from their index, you would have had
PageRank of 0 (zero), which you don't: your PageRank is 3. This
affrair might have caused a loss in backlinks to your site, which in
turn affected your ranking.

It is possible to contact Google and try to explain the situation, but
I frankly don't think it is necessary (from the reason I stated: if
you had been penalised, you're not anymore). The contact email is
help@google.com .

A small note regarding "...enjoying the confidence of your colleague
"seview-ga" which obviously cannot be correct". Seview is not a Google
Answers Researcher. You could distinguish between my collegues, other
Google Answer Researchers, and other users of this site (any member of
the public could comment, including yourself), because Researchers'
names are highlighted in a blue-link.

I agree with you, as I noted before, that SEOs might have done harm to
your business, including this particular SEO. The three companies I
listed in my previous clarification are all companies that are
considered to be better, not to "goof".

You mentioned a considerable amount of clients, as well as community
based projects you participate in. I know that you mentioned it on the
account of your past good relationships with Google, but I would like
to point to two issues:

- Clients with websites should be encouraged to link to your site, if
they wouldn't feel that this would compromise their privacy.

- Community projects: should be publicised on a web page on your site,
maybe in an "About Us" section, specific to this cause. This webpage
would - naturally - be sent to relevant places, sites that centralise
grant links, educational organisations, etc. You would be backlinked
through this page, in my opinion, pretty fast, by professors and
advisors offering scholarships to their students, career-placement
services in universities, etc.

Very relevant and complete answer!

Good summary. That is all sensible SEO best practice. A couple of
points specifcially about the ocra.com site.

DMOZ have a policy against over submitting. Also from looking at the
category options and site content the only really relevent category is
<http://directory.google.com/Top/Business/Financial_Services/Offshore_Services/?tc=1/>
in which they are listed already.



<quote>
In other words, SEOs do not always help. In your case, I've seen in
the first results of a search for "ocra worldwide"
(<://www.google.com/search?hl=en&ie=UTF-8&oe=UTF-8&q=%22ocra+worldwide%22&btnG=Google+Search>)lots
of junk search-engine,
</quote>

These are mostly Pay Per Click affiliates some of which may be Googles
own adsense affiliates, which although they list the site actually
link via the PPC search engine. Google is just picking up the ad text
so it is not really the SEO's issue here more a Google Algo problem.
These kinds of websites are becoming more and more of an issue and
hopefully Googles pattern matching algos should be able to filter them
soon.


From what I can see technically there are no big issues with the
website, but want you need to focus on is building the PR, mostly
through backlinks from only quality websites. Quality not volume is
the key. A reputable SEO company should be able to locate and qualify
websites worth establishing links from.

dharmeshnaik-ga >
It is a bit strange that for a site of your size and quality the
results are so bad. Looking at actual backlinks on the other search
engines it looks like you've undertaken some less than reputable
backlinking exercise in the past.

Is there something your not telling us?

Thank you for your comments seview-ga.

We agree that it is strange that www.ocra.com is not ranked significantly.

I can assure you that we have no hidden secrets and have been upfront
and transparent in describing our difficulty in obtaining our aim of a
satisfactory ranking.

Do you provide consultancy services or can you recommend a specialist
who can advise us and help us achieve a better ranking. (we would like
to test run suggestions on www.ocra-mauritius.com initially before our
main site www.ocra.com)

seview-ga - You recommended quality backlinks - we agree with your
analysis and would appreciate knowing how this can be achieved at a
reasonable cost and expeditiously as our experience with PR is that
it's very expensive and public relations consultants take time, indeed
considerable time, to form personal relationships - particularly as we
have never met, a PR Consultant since establishing our business since
1975, who has the required pre-requisite of detailed professional
knowledge - in a fast changing regulatory environment to fully
understand our business. Please understand that we are not an
institution but an SME and have to respond to market changes rapidly -
hence our interest in your suggestion of quality backlinks as a
partial solution to our question.

dharmeshnaik-ga > <context>PR not PR</context>. When I refer to PR I
mean Page Rank. This is the foundation of the Google algorithm and one
of the determinants of how a page is ranked IE. in what position
1,2...57 etc. For link building of this nature usually a company will
charge by the hour rather than per link (which intices bulk rather
than quality) and will profile them for you. There may be costs
involved in acquiring links from certain sites but they should inform
you of this and give you the option to pay in as well as keeping you
informed of who they contact.

politicalguru-ga > Sorry but have to disagree on at least one of your
agency recommendations as I wouldn't say Advertising.com have a
historical track record of search marketing at all. They don't even
qualify by the criteria your previously outlined. There are many of
the larger Banner ad firms like them who have leaped on the search
marketing band wagon in the last 16 months because they see $money$ in
it. Doubleclick is about to do the same. I would say avoid this type
company and look to the more focussed Search Marketeers that have been
in the business for longer can offer a balanced PPC / SEO service and
will be able to take a long term view and understanding of the
sutleties of your problem.

Reiterating what politicalguru-ga said look for 3+ years and industry
experience and an understanding of your sector as well.

I would guess that I am on the other side of the pond from
politicalguru-ga's suggestions so I could only recommend the companies
I am aware of in the UK:

I have a leaflet for the Online Finance Forum and one of the main
speakers is an SEM called Neutralize www.neutralize.com who I have
hear are good to deal with.

Maybe also look at Spannerworks.co.uk or any of the other 'usual
suspects' over here.

Ideally find a company you can communicate with and can show an
understanding of your marketplace and how your business operates.

It seems that this is quite an urgent problem for you. If for some
reason the site had a listing problem with Google (without pointing
out the obvious - seeing as you have been on the internet "since 1995"
that is a serious amount of acquired links over 9 years that are
missing, and Google is generally quite supportive of early adopters?)
then it might be a steady crawl back to where you want to be rather
than an instant win. That is just the nature of SEO.

It's a cross between a science and an artform as they say.

If you're looking for a new SEO agency here are some resources to help your search:

Search Engine Marketing Professional Organization (SEMPO)
Professional organization that includes SEO companies and consultants
http://www.sempo.org/

iProspect
Major SEO firm in the NorthEast US that I've seen participate in major
conferences like Search Engine Strategies and Ad:Tech.
http://www.iprospect.com/

Marketing Sherpa
They publish a SEO Buyers Guide which seems like it would be perfect
for your situation.
http://www.sherpastore.com/store/page.cfm/1759

dharmeshnaik-ga 

Perhaps you didn't realise but you definitely do have some historical
issues to over come:

http://groups.google.co.uk/groups?q=Ocra+%2B+google&hl=en&lr=&ie=UTF-8&oe=UTF-8&selm=b62297d2.0201041343.630cd7d7%40posting.google.com&rnum=7

As I said "something smelt funny in Denmark!". Your website was used
by an unscruplous SEO to spam the search engines.

Whomever you are working with to fix this will need to be focusing on 
- safe
- best practice only
- reputation management
and maybe looking at other more diverse ways of getting you listings.

You need to be whiter than white. Don't expect it to be easy.

roselind-ga

What are your comments having read the latest request for
clarification and the various comments - we would appreciate hearing
from you as you were the first person to take an interest in the
difficulties we face - we appreciate your input and now look forward
to the benefit of having your detailed further advice, having
considered the clarifications and the comments, I now look forward
from the pleasure of hearing to your reply and remain

With kind regards

dharmeshnaik-ga

gumby203-ga

It would would not be fair having had the benefit of your input, to
not specifically draw your attention to my detailed and considered
response to politicalguru - which is available for you to view -  and
we would specifically request your frank and honest response - having
recognised and understood the most unfair situation we are in, I now
look forward to the pleasure of hearing from you in reply and remain

With kind regards

dharmeshnaik-ga

http://groups.google.co.uk/groups?hl=en&lr=&ie=UTF-8&oe=UTF-8&frame=right&th=9739deda69e0bd8&seekm=b62297d2.0201041343.630cd7d7%40posting.google.com#s

Have a look at the above URL and the postings......

A dynamic link like http://www.ocra.com/services/eu_vat.asp
will generate low ranking to your site. Indeed, "internet vat" is not
on top ten with Google.

Who is number one? www.hmce.gov.uk/business/tradinginternet/tradinginternet.htm
An optimized static site with more content and better links. Actually
9 of 10 top positions are static pages.

How could you do that? You need to covert the entire site into static
pages and increase accessibility. To increase accessibility search
Google