Hi Computerzen ~
While this is no consolation, others in the travel/accommodation
industry have noticed the same odd results with regard to their sites,
and it is hard to dispute that the results showing in search engine
results pages (SERPs) are hardly the most relevant results for those
search terms.
Since you are still ranking highly on the other search engines (Yahoo,
MSN, etc.) for your search terms (and you are, I checked them); I'd
not worry too much about it and certainly wouldn't make any changes at
this time.
It has been noted that Google is tweaking its results again, that one
of the hardest hit (and making the least sense) is the
travel/accommodations industry, and that after Google's tweaks are
done, your site will probably come back.
Let's be honest, those results showing in Google for such search
queries as "Englewood Florida accommodations" are less than the most
relevant sites to deliver to the searcher, and while your site doesn't
come up in the first four or five pages, on Google, it does on the
others.
Here's what Jill Whalen said about it in her March 24th issue of High
Rankings Advisor:
"I'd wait to see what happens with Google. Your site is
fine, as evidenced by the fact that it's ranking highly
elsewhere. Google is tweaking things right now and their
relevancy is starting to be compromised again. Sit tight,
and your site will probably show up soon enough. I told
this same thing to people a few months ago when the first
nasty Google changes happened, and sure enough, the sites
that didn't touch a thing all came back. (This is assuming
that you feel you've done a good job with your current
site optimization.)"
- http://www.highrankings.com/issue091.htm
She also recommends buying some Google ads to regain missing traffic,
but that is up to you.
I am inclined to agree and think this is one of those "issues" that
will be cleaned up as Google continues to tweak its search engine
algorithms to bring the most relevant results in response to a
searcher's query.
Serenata
Google Answers Researcher |