<The ESL market in Japan.
Overview
According to UK Trade & Investment, the Japanese market for Language
learning is 150 billion yen. Imported products account for 10% of the
market.
http://www.tradepartners.gov.uk/education/japan/profile/overview.shtml
According to Ellis, 13 million people are studying English in Japan.
Every year 5.4 million people in Japan take an English exam.
http://www.ellis.com/company/ir/marketinfo.php
A 2001 government survey found that about 10 million Japanese over the
age of 10 were learning English in their spare time.
http://ojr.org/japan/wireless/1080854640.php
According to a report by Lorna Clarke and Cameron J. Rizos, demand for
English instruction in Japan is strong and is growing. There are four
major groups interested in English instruction: business people,
students, housewives and people intending to visit an English speaking
country.
There are currently 130 private English schools in Japan. The largest
is Nova with approximately 300 branch locations throughout Japan.
http://www.commerce.usask.ca/faculty/links/Japan_CIBS/language_instruction.htm
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Demographics
The Statistics Bureau has demographic information about participation
in English language study. The figures are presented in a number of
tables which gives breakdowns by age, sex, economic activity, average
days of participation, type of employment, number of working hours and
more. An index to the tables can be found at.
http://www.stat.go.jp/english/data/shakai/2001/kodo/zenkoku/study.htm
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Major players
According to UK Trade & Investment, there are no major players amongst
the language learning materials suppliers Even the largest companies
have a market share in single figures.
http://www.tradepartners.gov.uk/education/japan/doingbusiness/doingbusiness.shtml
There is a huge choice of ESL resources in Japan. According to an
article by John R. Malott, Japan?s public television network
broadcasts five English conversation classes daily, bookstores are
filled with rows of English dictionaries, grammar books and test
preparation kits, and there are thousands of private schools teaching
English.
http://www.japaninc.net/online/sc/jul00_sc_eng2.html
According to Auralog.com, Tell me More from Auralog tops the sales
figures for language software (1999).
http://www.auralog.com/us/news_press.html
According to the Weekly Post sales of materials for learning English
are booming in Japan. Magic Listening Inc. has sold 50,000 units of 3
CD English learning kits in the last 18 months. It costs 49,800 yen
($405).
Speed Learning by Espiri Line Inc. has 57,000 users.
http://www.weeklypost.com/020624/020624c.htm
Bera Bera Book Vol 1 ? a book of English phrases based on a television
show has sold one million copies.
http://www.eltnews.com/news/archives/2002_12.shtml
Oxford University Press has a number of best selling books aimed at
the English learning market.
http://www.oupjapan.co.jp/classics/
Shinkenzemi is Japan?s largest home study correspondence course. As of
April 2003 there were 3.7 million students enrolled in their courses.
http://www.benesse.co.jp/IR/english/pdf/annual/2003/ar2003e_0701.pdf
A search on Amazonco.jp for general English language instruction books
generates over 250 pages of results.
http://www.amazon.co.jp/exec/obidos/tg/browse/-/497564/ref=ed_cp_1_8_fg_eng/249-1909182-5849918
DLI Targets Japanese Market with BIEG
Distance Learning Inc. offers online education solutions for the
Japanese ESL market.
http://www.dli.com/about/press/2002/press_bieg.jsp
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Distributors
There are two major book wholesalers in Japan ? Tohan and Nippan Shuppan Hanbai.
Tohan Co., Ltd
The company distributes books through 23,000 bookstores and also
markets computer software, CDs and related products.
6-24 Higashigoken-cho, Shinjuku-ku
Tokyo 162-8710, Japan
Telephone +81-3-3269-6111
Fax +81-3-3235-1337
http://biz.yahoo.com/ic/57/57060.html
Nippan Shuppan Hanbai
This company is the other major distributor book distributor in
Japan. The website is in Japanese.
http://www.nippan.co.jp/
Japan Publication Wholesalers Association.
This site has a members list that includes approximately 70 distributors.
http://www.jaip.gr.jp/jaip/
Members list.
Clicking on the name of the company links to contact details.
http://www.jaip.gr.jp/cgi-jaip/cgirelay/jaip-comei-1?ID=IPPAN
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Associations
Japan Association for Language Teaching.
JALT Central Office
Glorious Tokyo 301
2-32-10 Nishi-Nippori
Arakawa-ku, Tokyo 116
Japan
Fax number is 81-3-3802-7122
http://www.jalt.org/
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<Additional links:>
<Publishing in Japan>
<http://www.pace.or.jp/english/practical%20guide/practical%202000%203-1%20JP%20Industry.htm>
<Publishing related organisations in Japan.>
<http://www.pace.or.jp/english/practical%20guide/practical%202000%203-3d.htm>
<Tokyo International Book Fair>
<http://web.reedexpo.co.jp/tibf/english/info_5.html>
<Directory of Japanese book stores>
<http://www.geocities.com/Athens/4824/jp-misc.htm>
<The Japanese Association for Language Teaching has links to ESL resources.>
<http://www.jalt.org/links/>
<Distance Learning Inc.>
<http://www.dli.com/about/press/2002/press_bieg.jsp>
<Study abroad>
<http://www.hothousemedia.com/ltm/ltmbackissues/oct02web/oct02agencysurvey.html>
<ELT providers>
<http://www.japaninc.net/print.php?articleID=803z>
<According to a study Ms Yasuyo Matsumoto, an associate professor at
Asahikawa University, most Japanese spend six years learning English
at school, yet struggle to communicate competently in the language.
"Japanese teaching of languages has many problem areas, ranging from
classroom interaction and crosscultural differences to teachers'
English language abilities.">
<http://www-pso.adm.monash.edu.au/news/Story.asp?ID=24&SortType=4>
<Search strategy:>
<japan statistics>
<://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&q=japan+statistics>
<spent yen "learning english">
<://www.google.com/search?sourceid=navclient&q=spent+yen+%22learning+english%22>
<"best selling" english course japan>
<://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&q=%22best+selling%22+english+course+japan>
<japan "sales of" esl>
://www.google.com/search?q=japan+%22sales+of%22+esl&hl=en&lr=&ie=UTF-8&oe=UTF-8&start=10&sa=N
<Hope this helps.> |
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