Hello!
Thanks for the question.
<br>
First the bad news - I was not able to find an online marketing plan
for easy download. The good news: there are at least a couple of
books available that should be able to help you do exactly what you
want.
<br>
There are a lot of free sites out there who are more than willing to
show you how to create a marketing plan for your small business. If
you're willing to spend some money, there are some books and even some
programs that can help you create your own as well.
<br>
Books
These two books may just be your best bet overall:<br>
The super studio: the guide to a successful dance studio! / Roberts,
Debbie. c1992
Both Amazon and Barnes and Noble have a listing for this but does not
have one available: http://www.amazon.com/exec/obidos/ASIN/1879260077/qid=1027533997/sr=1-5/ref=sr_1_5/104-7450491-3828728
http://search.barnesandnoble.com/booksearch/isbninquiry.asp?ISBN=1879260077&pdf=y&userid=347X1HJ7KP
<br>
The Ultimate Guide to a Successful Dance Studio: Plus 120 Ideas That
Will Transform Your Life
Roberts, Debbie Louisville, KY: Chicago Spectrum Press, 1999
Amazon has a listing for this but does not have one available:
http://www.amazon.com/exec/obidos/ASIN/1886094586/qid=1027533997/sr=1-6/ref=sr_1_6/104-7450491-3828728
<br>
The dance studio: business managing for aerobics, dance, and
gymnastics teachers. Zima, Marie, 1987.
Both Amazon and Barnes and Noble have a listing for this, but has none
available.
http://www.amazon.com/exec/obidos/ASIN/0899502636/qid%3D1027534138/sr%3D11-1/ref%3Dsr%5F11%5F1/104-7450491-3828728
http://search.barnesandnoble.com/booksearch/isbninquiry.asp?ISBN=0899502636&pdf=y&userid=347X1HJ7KP
<br>
These listings were found at the following URL:
http://www.imcpl.org/ipac-cgi/ipac?tm=sum&ts=master&db=IMCPL&lb=IMCPL&mc=use&bc=web&sd=IMCPL&bd=IMCPL&se=%2Eswdancing+%26%28%2Eswmanagement+%7C+%22%2Eswsmall+%2Eswbusiness%22%2Esw%29&de=dancing+and+%28management+or+%22small+business%22%29
<br>
Some additional items:
White, David R., et al., eds. Poor Dancers Almanac: Managing a Life
and Work in the Performing Arts. Durham, NC: Duke University Press,
1993.
Available at Barnes and Noble in Paperback:
http://search.barnesandnoble.com/booksearch/isbnInquiry.asp?userid=347X1HJ7KP&isbn=0822313197
and Hardcover:
http://search.barnesandnoble.com/booksearch/isbnInquiry.asp?userid=347X1HJ7KP&isbn=0822313057
or at Amazon in Hardcover:
http://www.amazon.com/exec/obidos/ASIN/0822313057/qid=1027534581/sr=1-1/ref=sr_1_1/104-7450491-3828728
<br>
Sample Plans and How-To's<br>
I managed to find an article on "Marketing your K-12 dance program"
which provides some basics for developing the plan, but unfortunately
does not provide a sample.
http://dance-teacher.com/backissues/jun00/k12.shtml <br>
http://dance-teacher.com/backissues/sept00/businessofit.shtml <br>
Here is another general link for "Starting Your Own Studio".
Unfortunately, it does not provide a sample plan either, but does
provide a link to a message board for Studio Owners.
http://www.danceart.com/t3d/startstudio.htm
<br>
An easy-to-read article on marketing your *music* studio may also be
helpful:
http://www.serve.com/marbeth/marketing.html <br>
Here are a couple of starter articles that can also help you figure
out the best way to approach the process:
Guerrilla Tactic's De-Mystifying Marketing Plans, by Debra Kahn
Schofield:
http://gmarketing.com/tactics/weekly_111.html <br>
There is no shortage of generic marketing plans that you might want to
look at that can possibly be of help. One of the most thorough and
straight-forward (and isn't trying to sell you something) is the Small
Business Administration's Marketing Workbook:
http://www.sba.gov/gopher/Business-Development/Business-Initiatives-Education-Training/Marketing-Plan/
<br>
For some specific marketing ideas for your studio, you can check out
these suggestions:
http://www.photolabrep.com/Marketing%20Ideas.htm <br>
Here is a list of some URLs that will bring you straight to the sample
plans:
http://www.businessplansoftware.org/marketing_plan.asp
<br><br>
Marketing Plan software
PaloAltoSoftware ( http://www.paloaltosoftware.com/ ) provides a
program called Marketing Plan Pro ($99.95), designed to help you
create your own plan. It includes "30+" Sample plans, with more being
added often (their site says). While a Dance Studio plan is not among
them, there are several similarly-oriented plans.
<br>
Another program that doesn't appear to have too many templates (they
advertise none) but seems to have a slightly better organization is
Plan Write for Marketing ($129.95)(
http://www.businessplansoftware.org/marketing_plan.asp ). It uses a
"Wizard" format that asks you questions about your company and writes
the document as you progress.
<br>
In the practical day-to-day operation, there is also software
available for helping you with "Dance Studios, Ballet, Jazz, Tap,
Ballroom, Creative Movement..." etc. It's called DaceSOFT and it
bills itself as sort of a Quicken for Dance studios. You can even
download a free demo at http://www.massagesoft.com/dancesft/index.html
<br>
<br>
I'm sorry that I can't just give you a simple URL to go to and
download a Dance Studio Template. I was taken by surprise that there
wasn't more out there.
<br>
Good luck!
Search terms used:
Google: Ballroom Dance Studio Marketing
://www.google.com/search?hl=en&ie=ISO-8859-1&q=Ballroom+Dance+Studio+Marketing<br>
Google: Ballroom Dance Studio Marketing Plans
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&safe=off&q=Ballroom+Dance+Studio+Marketing+Plans<br>
Marketing Plans for Ballroom Dance Studios
://www.google.com/search?hl=en&ie=ISO-8859-1&q=Marketing+Plans+for+Ballroom+Dance+Studios<br>
Marketing Your Dance Studio
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&safe=off&q=Marketing+Your+Dance+Studio<br>
Sherlock Terms used (no urls available):
ballroom marketing plan
ballroom marketing
marketing plan ballroom studio
marketing plans dance |
