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Q: Market Share of Beer Brands sold in the USA ( Answered,   3 Comments )
Question  
Subject: Market Share of Beer Brands sold in the USA
Category: Business and Money > Advertising and Marketing
Asked by: xhabbo-ga
List Price: $10.00
Posted: 26 Jun 2002 09:12 PDT
Expires: 26 Jul 2002 09:12 PDT
Question ID: 33566
I need a list of all beer brands sold in the USA broken down by
Regular and Light with market share for each brand (regular and light)
Answer  
Subject: Re: Market Share of Beer Brands sold in the USA
Answered By: claudietta-ga on 24 Jul 2002 00:34 PDT
 
Dear xhabbo,

Here is the information you requested. Top 20 are the First and Second
Tier.
 
Source: Food Retailing's Top 20 Beer Brands, Food Retailing's Top 20
Beer Brands Supermarket News, page 24, July 08, 2002

Food Retailing's Top 20 Beer Brands
                                                    Case Share
RANK  BRAND                          Case Sales    of Category

   1  BUD LIGHT                      64,699,528           14.7
   2  BUDWEISER                      51,581,404           11.7
   3  MILLER LITE                    33,068,124            7.5
   4  COORS LIGHT                    33,027,034            7.5
   5  NATURAL LIGHT                  21,074,026            4.8
   6  BUSCH                          14,510,963            3.3
   7  MILLER HIGH LIFE               14,357,380            3.3
   8  BUSCH LIGHT                    13,591,454            3.1
   9  CORONA EXTRA                   13,097,103            3.0
  10  MILLER GENUINE DRAFT           12,965,962            2.9
  11  MILWAUKEE'S BEST                8,114,014            1.8
  12  MILWAUKEE'S BEST LIGHT          7,858,523            1.8
  13  MICHELOB LIGHT                  7,069,154            1.6
  14  HEINEKEN                        6,834,634            1.5
  15  KEYSTONE LIGHT                  6,291,396            1.4
  16  NATURAL ICE                     5,701,567            1.3
  17  COORS                           5,498,930            1.2
  18  MILLER ICEHOUSE                 5,002,493            1.1
  19  OLD MILWAUKEE                   4,683,466            1.1
  20  SMIRNOFF ICE                    4,192,502            0.9

                                                  Dollar Share
RANK  BRAND                        Dollar Sales    of Category

   1  BUD LIGHT                  $1,021,696,384           14.5
   2  BUDWEISER                    $816,070,016           11.6
   3  MILLER LITE                  $506,228,032            7.2
   4  COORS LIGHT                  $520,217,152            7.4
   5  NATURAL LIGHT                $241,402,624            3.4
   6  BUSCH                        $173,494,784            2.5
   7  MILLER HIGH LIFE             $165,165,920            2.3
   8  BUSCH LIGHT                  $162,567,232            2.3
   9  CORONA EXTRA                 $318,826,432            4.5
  10  MILLER GENUINE DRAFT         $203,111,584            2.9
  11  MILWAUKEE'S BEST              $81,593,760            1.2
  12  MILWAUKEE'S BEST LIGHT        $77,590,320            1.1
  13  MICHELOB LIGHT               $124,932,912            1.8
  14  HEINEKEN                     $182,767,344            2.6
  15  KEYSTONE LIGHT                $69,491,504            1.0
  16  NATURAL ICE                   $62,624,700            0.9
  17  COORS                         $87,932,784            1.3
  18  MILLER ICEHOUSE               $72,505,368            1.0
  19  OLD MILWAUKEE                 $48,362,956            0.7
  20  SMIRNOFF ICE                 $115,708,688            1.6

Ranking based on total U.S. food-case sales for 52 weeks ended Feb.
24, 2002.


-----------TOP U.S. THIRD-TIER BREWERS----------------------

 2001        2001
                                          PRODUCTION      MARKET
                                               SHARE    SHARE OF
     BREWER                            OF U.S. SALES  U.S. SALES

  1. Boston Beer Co.                           0.64%       0.59%

  2. Latrobe Brewing Co. *                     0.60%       0.55%

  3. D.G. Yuengling & Son @                    0.56%       0.51%

  4. Genesee Brewing Co. *                     0.55%       0.50%

  5. Sierra Nevada Brewing Co.                 0.30%       0.27%

  6. Pittsburgh Brewing Co. *                  0.25%       0.22%

  7. J. Leinenkugel Brewing Co. (2) *          0.19%       0.17%

  8. Matt Brewing Co.                          0.15%       0.14%

  9. Spoetzl Brewery, Inc.                     0.15%       0.14%

 10. New Belgium Brewing Co.                   0.12%       0.11%

 11. Redhook Ale Brewery                       0.12%       0.11%

 12. Pete's Brewing Co. (C) *                  0.08%       0.07%

 13. Widmer Bros. Brewing Co.                  0.07%       0.06%

 14. Pyramid Breweries                         0.06%       0.06%

 15. Joseph Huber Brewing Co.                  0.06%       0.05%

 16. Deschutes Brewing Co.                     0.06%       0.05%

 17. Minnesota Brewing Co.                     0.05%       0.04%

 18. Anchor Brewing Co. *                      0.05%       0.04%

 19. Alaskan Brewing Co.                       0.04%       0.04%

 20. Mass Bay Brewing Co. *                    0.04%       0.03%

 21. Gordon Blersch + (chain)                  0.03%       0.03%

 22. Full Sail Brewing Co.                     0.03%       0.03%

 23. Portland Brewing Co.                      0.03%       0.03%

 24. Mandocino Brewing Co.                     0.03%       0.03%

 25. Boulevard Brewing Co.                     0.03%       0.03%

 26. Summit Brewing Co.                        0.03%       0.02%

 27. Goose Island Brewing Co. *                0.02%       0.02%

 28. Dixle Brewing Co. *                       0.02%       0.02%

 29. Bridgeport Brewing Co.                    0.02%       0.02%

 30. Brooklyn Brewery @                        0.02%       0.02%

 31. Straub Brewing Co.                        0.02%       0.02%

 32. Abita Brewing Co.                         0.02%       0.02%

 33. Jones Brewing Co. *                       0.02%       0.02%

 34. Shipyard Brewery                          0.02%       0.02%

 35. Magic Hat Brewing Co.                     0.02%       0.02%

 36. Frederick Brewing Co.                     0.02%       0.01%

 37. Kalamazoo Brewing Co.                     0.02%       0.01%

 38. Rogue Ales                                0.01%       0.01%

 39. Hops Restaurant/Brewery +(chain)          0.01%       0.01%

 40. Otter Creek Brewing Co.                   0.01%       0.01%

 41. Odell Brewing Co.                         0.01%       0.01%

 42. Pennsylvania Brewing Co. @                0.01%       0.01%

 43. McMenamin's +(chain)                      0.01%       0.01%

 44. Lagunitas Brewing Co.                     0.01%       0.01%

 45. Anderson Valley Brewing Co. +             0.01%       0.01%

 46. Great Lakes Brewing Co.                   0.01%       0.01%

 47. Big Sky Brewing Co.                       0.01%       0.01%

 48. Rockies Brewing Co.                       0.01%       0.01%

 49. North Coast Brewing Co. +                 0.01%       0.01%

 50. Capital Brewery, Inc.                     0.01%       0.01%

 51. Uinta Brewing Co.                         0.01%       0.01%

 52. Stone Brewing Co.                         0.01%       0.01%

 53. Hale's Ales                               0.01%       0.01%

 54. Carolina Beer & Beverage                  0.01%       0.00%

 55. James Page Brewing                        0.01%       0.00%

 56. Victory Brewing Co.                       0.01%       0.00%

 57. Stoudt's Brewing Co.                      0.01%       0.00%

 58. Tabernash/Left Hand Brewing Co.           0.00%       0.00%

 59. Mad River Brewing Co.                     0.00%       0.00%

 60. Lost Coast Brewing Co.                    0.00%       0.00%

 61. Wachusett Brewing Co.                     0.00%       0.00%

 62. Berkshire Brewing Co.                     0.00%       0.00%

 63. Fish Brewing Co.                          0.00%       0.00%

 64. Saint Arnold Brewing Co.                  0.00%       0.00%

 65. Red Oak Brewpub +                         0.00%       0.00%

 66. Great Divide Brewing Co.                  0.00%       0.00%

 67. McMenamin's Edgefield Brewery             0.00%       0.00%

 68. Orchard Street Brewery                    0.00%       0.00%

 69. Yakima Brewing & Malting Co.              0.00%       0.00%

 70. Lakefront Brewery                         0.00%       0.00%

 71. Casco Bay Brewing Co.                     0.00%       0.00%

 72. Buzzards Bay Brewing Co.                  0.00%       0.00%

 73. Bayhawk Ales, Inc.                        0.00%       0.00%

 74. Brewery Ommegang                          0.00%       0.00%

 75. Butte Creek Brewing Co.                   0.00%       0.00%

 76. Bear Republic Brewing Co.                 0.00%       0.00%

 77. Four Peaks Brewing Co.                    0.00%       0.00%

 78. Blue Point Brewing Co.                    0.00%       0.00%

 79. BJ's Brewery +                            0.00%       0.00%

 80. Nimbus Brewing Co.                        0.00%       0.00%

 81. Monte Carlo Brewery +                     0.00%       0.00%

 82. Arcadia Brewing Co.                       0.00%       0.00%

 83. Avery Brewing Co.                         0.00%       0.00%

 84. BJ's Brewing Co.                          0.00%       0.00%

 85. Atlanta Brewing Co.                       0.00%       0.00%

 86. Grand Teton Brewing Co.                   0.00%       0.00%

 87. Marin Brewing Co. +                       0.00%       0.00%

 88. Free State Brewing Co. +                  0.00%       0.00%

 89. Columbus Brewing Co.                      0.00%       0.00%

 90. Allagash Brewing Co.                      0.00%       0.00%

 91. Moose's Tooth Brewing Co.                 0.00%       0.00%

 92. Paper City Brewing Co.                    0.00%       0.00%

 93. Moylan's Brewery +                        0.00%       0.00%

 94. Atlantic Brewing Co.                      0.00%       0.00%

 95. Erie Brewing Co.                          0.00%       0.00%

 96. Coopersmith's Brewing Co. +               0.00%       0.00%

 97. Heartland Brewing Co.                     0.00%       0.00%

 98. Dillon Dam Brewery                        0.00%       0.00%

 99. Boundary Bay Brewing                      0.00%       0.00%

100. Moab Brewing Co. +                        0.00%       0.00%

101. Ithaca Beer Co.                           0.00%       0.00%

102. Custom Brewcrafters, Inc.                 0.00%       0.00%

103. Glacier Brewhouse                         0.00%       0.00%

104. Crystal Brewery +                         0.00%       0.00%

105. Chelsea Brewing Co.                       0.00%       0.00%

106. Cornelius Pass Roadhouse +                0.00%       0.00%

107. Eddle McStiff's +                         0.00%       0.00%

108. BJ's Brewery-Woodland Hills +             0.00%       0.00%

109. Rock Bottom Brewery-Portland              0.00%       0.00%

110. Third Street Ale Works                    0.00%       0.00%

111. BJ's Brewery-Portland +                   0.00%       0.00%

112. Angel City Brewing Co.                    0.00%       0.00%

113. Rohrbach Brewing Co.                      0.00%       0.00%

114. Sierra Blanca Brewing Co.                 0.00%       0.00%

115. West Virginia Brewing Co.                 0.00%       0.00%

116. Gordon Biersch-Atlanta +                  0.00%       0.00%

117. Hoppy Brewing Co.                         0.00%       0.00%

118. Mt. Hood Brewing Co.                      0.00%       0.00%

119. Walnut Brewery +                          0.00%       0.00%

120. Front Street Brewing Co.                  0.00%       0.00%

121. Rock Bottom Brewery-Long Beach +          0.00%       0.00%

122. Rock Bottom Brewery-Seattle +             0.00%       0.00%

123. AleSmith Brewing Co.                      0.00%       0.00%

124. Sioux Falls Brewing Co.                   0.00%       0.00%

125. Tommyknocker Brewery                      0.00%       0.00%

126. Thirsty Bear Brewing Co.                  0.00%       0.00%

127. Triple 7 Brewery +                        0.00%       0.00%

128. Prescott Brewing Co.                      0.00%       0.00%

129. Couer d'Alene Brewing Co.                 0.00%       0.00%

130. Troy Brewing Co. +                        0.00%       0.00%

131. Squatter Pub & Brewery +                  0.00%       0.00%

132. Vermont Pub & Brewery +                   0.00%       0.00%

133. Scuttlebutt Brewing Co.                   0.00%       0.00%

134. Great Beer Co. (C)                        0.00%       0.00%

135. San Francisco Brewing Co. +               0.00%       0.00%

136. Kennebunkport Brewing Co. +               0.00%       0.00%

137. Dad Watson's +                            0.00%       0.00%

138. High Street Pub +                         0.00%       0.00%

139. II Vicino +                               0.00%       0.00%

140. Pelican Pub & Brewery +                   0.00%       0.00%

141. Gordon Biersch-Miami +                    0.00%       0.00%

142. Alcatraz Brewing Co.                      0.00%       0.00%

143. John Barleycom's +                        0.00%       0.00%

144. Oak Hills Brewpub +                       0.00%       0.00%

216. Brew Moon +                               0.00%       0.00%

146. Southend Brewery                          0.00%       0.00%

147. Port Townsend Brewing Co.                 0.00%       0.00%

148. Fulton Pub +                              0.00%       0.00%

149. Thompson Brewery +                        0.00%       0.00%

150. Second Street Brewery +                   0.00%       0.00%

151. Fredericksburg Brewing Co.                0.00%       0.00%

152. Carver Brewing Co.                        0.00%       0.00%

153. Water Street Brewery +                    0.00%       0.00%

154. Americus Brewing Co.                      0.00%       0.00%

155. Hillsdale Brewing Co. +                   0.00%       0.00%

156. Fox River Brewing Co.                     0.00%       0.00%

157. Moonlight Brewing Co.                     0.00%       0.00%

158. Hub City Brewery                          0.00%       0.00%

159. Fox River Brewing Co. #2                  0.00%       0.00%

160. McMenamin's West Linn +                   0.00%       0.00%

161. McMenamin's on the Columbia +             0.00%       0.00%

162. Lighthouse Brewpub +                      0.00%       0.00%

163. McMenamin's Queen Anne +                  0.00%       0.00%

164. Faultline's River City Brewing            0.00%       0.00%

165. Highland Pub & Brewery +                  0.00%       0.00%

166. Downtown Joe's +                          0.00%       0.00%

167. Sun Valley Brewing Co.                    0.00%       0.00%

168. Flossmoor Station Brewing CO.             0.00%       0.00%

169. Maumee Bay Brewing Co.                    0.00%       0.00%

170. Pizza Port +                              0.00%       0.00%

171. Lake Placid Brewery +                     0.00%       0.00%

172. The Bitter End                            0.00%       0.00%

173. Pearl Street Brewery +                    0.00%       0.00%

174. Moon River Brewing Co.                    0.00%       0.00%

175. Bull & Bush Brewery +                     0.00%       0.00%

176. Fitzpatrick's Brewing Co.                 0.00%       0.00%

177. Seven Barrel Brewery +                    0.00%       0.00%

178. Fitger's Brewhosue +                      0.00%       0.00%

179. Berkshire Mountain Brewers +              0.00%       0.00%

180. Sleeping Lady Brewing Co.                 0.00%       0.00%

181. Roseburg, Station +                       0.00%       0.00%

182. Hair of the Dog Brewing Co.               0.00%       0.00%

183. Olde Peninsula Brewpub +                  0.00%       0.00%

184. Stowe City Brewing Co.                    0.00%       0.00%

185. Little Apple Brewing Co.                  0.00%       0.00%

186. BJ's Brewery +                            0.00%       0.00%

187. Ross Valley Brewing Co.                   0.00%       0.00%

188. Firehouse Brewing Co.                     0.00%       0.00%

189. Brandywine Brewing Co.                    0.00%       0.00%

190. Rivers Restaurant Brewery +               0.00%       0.00%

191. Dunedin Brewery                           0.00%       0.00%

192. High Desert Brewing Co.                   0.00%       0.00%

193. Huntington Beach Beer Co. +               0.00%       0.00%

194. Mt. Tallac Brewing Co.                    0.00%       0.00%

195. Cooper's Cave Ale Co.                     0.00%       0.00%

196. Hops Restaurant Brewery-2 +               0.00%       0.00%

197. Homer Brewing Co. +                       0.00%       0.00%

198. Appleton Brewing Co. +                    0.00%       0.00%

199. Boulder Creek Brewing Co.                 0.00%       0.00%

200. Water, Street Brewing Co. +               0.00%       0.00%

201. Hops Restaurant Brewery +                 0.00%       0.00%

202. Titanic Brewing Co.                       0.00%       0.00%

203. Rowland's Calumet Brewing Co.             0.00%       0.00%

204. Hunter-Gatherer Brewing Co.               0.00%       0.00%

205. Willmantic Brewing Co.                    0.00%       0.00%

206. Nantucket Brewing Co.                     0.00%       0.00%

207. Mohegan Sun Brewpub                       0.00%       0.00%

208. Andrew's Brewing Co.                      0.00%       0.00%

209. Panama City Brewery +                     0.00%       0.00%

210. Glen Ellyn Brewing Co.                    0.00%       0.00%

211. Draught House Brewery +                   0.00%       0.00%

212. Diamond Bear Brewing Co. +                0.00%       0.00%

213. Market Street Brewing Co. +               0.00%       0.00%

214. Broken Drum Brewery                       0.00%       0.00%

215. Tuscan Brewing Co., Inc                   0.00%       0.00%

216. Great Waters Brew Pub +                   0.00%       0.00%

217. Gottberg Brewpub +                        0.00%       0.00%

218. R.J. Rocker Brewing Co.                   0.00%       0.00%

219. Skagway Brewing Co.                       0.00%       0.00%

220. Santa Rsoa Bay Brewery                    0.00%       0.00%

221. Milagro Brewing Co.                       0.00%       0.00%

222. Only the Best Brewing Co.                 0.00%       0.00%

223. Crown City Brewing Co. +                  0.00%       0.00%

224. Cheshire Cat Brewpub +                    0.00%       0.00%

225. Destin Brewing (closed, 10/01)            0.00%       0.00%

226. Gentleman Jim's Brewery +                 0.00%       0.00%

227. Rattlesnake Creek Brewing Co.             0.00%       0.00%

228. Central Coast Brewing Co. +               0.00%       0.00%

229. McMenamin's East Vancouver +              0.00%       0.00%

230. McMenamin's Mill Creek +                  0.00%       0.00%

231. Six Arms +                                0.00%       0.00%

232. McMenamin's on Murray +                   0.00%       0.00%

233. Olympic Club +                            0.00%       0.00%

234. Hudepohl-Schoenling Brewing. (C)          0.00%       0.00%

235. August Schell Brewing Co.                 0.00%       0.00%

236. Old Dominion Brewing Co.                  0.00%       0.00%

237. City Brewery                              0.00%       0.00%

238. Mac & Jack's Brewery                      0.00%       0.00%

239. SLO Brewing Co. @                         0.00%       0.00%

240. Utah Brewers Cooperative                  0.00%       0.00%

241. Big Horn Brewing Co. /Ram(chain)          0.00%       0.00%

242. Sprecher Brewing Co.                      0.00%       0.00%

243. New Glarus Brewing Co.                    0.00%       0.00%

244. Firestone-Walker Brewing Co.              0.00%       0.00%

245. Nutfield Brewing Co.                      0.00%       0.00%

246. Atlantic Coast Brewing Co.                0.00%       0.00%

247. Bristol Brewing Co.                       0.00%       0.00%

248. Saint Louis Brewery +                     0.00%       0.00%

249. Mogollon Brewing Co.                      0.00%       0.00%

250. SKA Brewing Co.                           0.00%       0.00%

EDITOR'S NOTE: The chart above is a ranking of the top reporting
third-tier brewers, omitting A-B, Miller, Coors and Pabst. The chart
is
not all inclusive, but does include most major producers. There are
now
approximately 1400 U.S. brewers, the majority pub operations with
average production of 1200 barrels per annum. Those brewers that did
not
report before our deadline but would like inclusion in a future chart
should send 2001-2000 barrelalge figures by e-mail to editor Pete Reid
at pela@breweryage.com. An updated version of this chart will be
published in our next edition.

KEY: * = Modern Brewery Age estimate

+ = brewpub

@ = barrelage includes some contract production

Clarification of Answer by claudietta-ga on 24 Jul 2002 00:37 PDT
---oops, mistakently pressed Post Answer before I finished.

Source for Third Tier: Craft Brew Update, Overview of craft beer
segment, Modern Brewery Age, page S7+, May 13, 2002

I hope this is what you were looking for,

claudietta
Comments  
Subject: Re: Market Share of Beer Brands sold in the USA
From: rebeccam-ga on 26 Jun 2002 10:09 PDT
 
Well, I don't have an answer for you yet, but I found this - pretty
amazing!

2001 GLOBAL BEER REPORT: A WORLDVIEW (February 2002) 

Available in CD or Book format for $4,995, both for $5,395.

( http://www.beveragemarketing.com/globalbeer.htm )
    
"Beer all around. The mergers and acquisitions, the joint ventures and
strategic alliances - all the tactics the leading brewers to use to
extend their global reach are addressed in this report. The report
describes and quantifies the leading brewers' activities in detailed
company profiles. It also provides data on beer production and
consumption by region and country. More than 150 countries are
included. Also contains Beverage Marketing's projections for the
international beer business. "
Subject: Re: Market Share of Beer Brands sold in the USA
From: librarygopher-ga on 26 Jun 2002 10:34 PDT
 
xhabbo-ga-

You've got this question posted twice.  You should delete one so that
you don't get charged twice!

>Librarygopher
Subject: Re: Market Share of Beer Brands sold in the USA
From: netinfoaid-ga on 26 Jun 2002 14:52 PDT
 
Hi,
Hope this partial info is of some help.

Top 10 light beer brands and their market shares can be found here.
http://www.adage.com/page.cms?pageId=689

A report on beer market including including market size and
segmentation can ge purchased here.
http://consumer.mintel.com/sinatra/ci/searchexec/?fulltext=beer&type=reports&list_name=noaccess&exp_rep=U004#noaccessU004

Thanks
Netinfoaid

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