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Q: Beer Brands sold in the USA by Market Share ( Answered,   1 Comment )
Subject: Beer Brands sold in the USA by Market Share
Category: Business and Money > Advertising and Marketing
Asked by: xhabbo-ga
List Price: $20.00
Posted: 26 Jun 2002 09:23 PDT
Expires: 26 Jul 2002 09:23 PDT
Question ID: 33571
Beer Brands broken down by Light(Lite) and regular sold in the USA by
Market Share, with an indication if the brand is only Light, or only
Subject: Re: Beer Brands sold in the USA by Market Share
Answered By: colin-ga on 26 Jun 2002 11:15 PDT
Hello xhabbo:

Well  the USA really consumes a lot of beer. Light beer leads the way.
“In 2000, light beer accounted for 44% of all the malt beverages
consumed in the United States.”


Here are the top ten light beers from Looks like Bud Light
is on top.
Total light beer sales in 2000:  87 million barrels or 2,697,000,000

2000 market share light beer in percent
1 	Bud Light 	           36.8 	
2 	Coors Light 	           19.1 	 
3 	Miller Lite 	           18.5 	
4 	Natural Light 	            9.2 	 
5 	Busch Light 	            6.1 	
6 	Michelob Light 	            3.3 	
7 	Keystone Light 	            2.6 	
8 	Millwaukee’s Best Light     2.3 	 
9 	Old Milwaukee Light 	    0.8 	
10 	Miller Genuine Draft Light  0.7 	
	Total top 10 	           99.4 	



 These figures below are for all beer (light/regular)

Anheuser Busch 				 49.0
Miller Brewing				 20.9

Coors                                    10.8

Stroh's                                   6.8

S & P Industries                          2.3

Genessee                                  0.8

Boston Beer                               0.7

Other                                     8.7

These are 1999 figures from:

Some other interesting links that are related.

 An interesting study done by AC Neilson said:

 “New York, 5 June 2002 - Three of the five fastest growing Food and
Beverage categories in the global marketplace were beverages in 2001,
led overwhelmingly by Prepared Alcoholic Beverages.”

The Bureau of Alcohol,Tobacco and Firearms (ATF) also keeps monthly a

I hope this helps.


Google search terms
Alcoholic beverage industry
”light beer” market share
Subject: Re: Beer Brands sold in the USA by Market Share
From: librarygopher-ga on 26 Jun 2002 11:45 PDT
Good data-filled answer, Colin!

From Brandweek Magazine's Super Brand issue, 2001 data:

Beer, Wine, Liquor:  Care for Some Booze with Your Beer?
*** Chart at bottom of article details Top 10 beer brands.


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