Beer Brands broken down by Light(Lite) and regular sold in the USA by
Market Share, with an indication if the brand is only Light, or only
regular.

Hello xhabbo:

Well  the USA really consumes a lot of beer. Light beer leads the way.
“In 2000, light beer accounted for 44% of all the malt beverages
consumed in the United States.”

From: http://www.realbeer.com/news/articles/news-001597.html

Here are the top ten light beers from adage.com. Looks like Bud Light
is on top.
Total light beer sales in 2000:  87 million barrels or 2,697,000,000
gallons.

“
2000 market share light beer in percent
                                           
1 	Bud Light 	           36.8 	
2 	Coors Light 	           19.1 	 
3 	Miller Lite 	           18.5 	
4 	Natural Light 	            9.2 	 
5 	Busch Light 	            6.1 	
6 	Michelob Light 	            3.3 	
7 	Keystone Light 	            2.6 	
8 	Millwaukee’s Best Light     2.3 	 
9 	Old Milwaukee Light 	    0.8 	
10 	Miller Genuine Draft Light  0.7 	
	Total top 10 	           99.4 	
	

  ”


from:  http://www.adage.com/page.cms?pageId=689



 These figures below are for all beer (light/regular)

                                                            
Anheuser Busch 				 49.0
 
Miller Brewing				 20.9

Coors                                    10.8

Stroh's                                   6.8

S & P Industries                          2.3

Genessee                                  0.8

Boston Beer                               0.7

Other                                     8.7

These are 1999 figures from:


http://www.activemedia-guide.com/beer_mrk.htm



Some other interesting links that are related.


 An interesting study done by AC Neilson said:

 “New York, 5 June 2002 - Three of the five fastest growing Food and
Beverage categories in the global marketplace were beverages in 2001,
led overwhelmingly by Prepared Alcoholic Beverages.”

http://www.acnielsen.com/news/corp/2002/20020605.htm

The Bureau of Alcohol,Tobacco and Firearms (ATF) also keeps monthly a
tally:

http://www.atf.treas.gov/alcohol/stats/01stats/beer_sep01.pdf


http://216.239.37.100/search?q=cache:OKIIOKAxXQ8C:www.dted.state.mn.us/PDFs/beer.pdf+beer+%22market+share%22&hl=en&ie=UTF-8

I hope this helps.


Colin

Google search terms
Alcoholic beverage industry
”light beer” market share

Good data-filled answer, Colin!

From Brandweek Magazine's Super Brand issue, 2001 data:

Beer, Wine, Liquor:  Care for Some Booze with Your Beer?
http://www.brandweek.com/brandweek/features/superbrands/alcohol_01.jsp
*** Chart at bottom of article details Top 10 beer brands.

>Librarygopher