Hi again ~
In answer to your question number 1 ~ I am sure that those "links" are
the postings to other search engines like Cyber City Moms, USA Wahms,
and those type of listings, which are generally regarded as linking
schemes.
Please make no mistake about it, every link counts, it is just that
links within rich content are more valuable than a link from a list of
'resources' or 'links' that sit on a site. And while they may be of
benefit to the subdomains, the one site they really help (if "help" is
the right word) is the I Mom site.
There are a couple of ways you can check links, one is to use the
link:tool, explained here:
- ://www.google.com/help/features.html#link
or you can put the subdomain name in Google's search box and you will
get the opportunity to not only see links, but other sites which
aren't considered as important by Google in the "contain the term"
portion of the return.
In answer to #2 ...
If you saw one of the sites on the right hand under sponsored links,
yes, that is paid advertising on Google using Google's which you can
read about here,
- https://adwords.google.com/select/
The reason none of the sites rank high enough is basically the fact
that I mentioned - 100 or 200 "websites" all with identical content
just won't rank and there is recent evidence those types of sites are
getting penalized by losing search engine results ranking.
Another reason could be that Google's responsibility is to the
searcher who is looking for relevant material to his query. For the
term "work at home" ... there is no real information available on the
site. There is a series of questions ... what if ... etc., but there
is no information about this "opportunity".
Google finds other sites more relevant. And other sites do have more
real information, whether or not those "offers" are legitimate or
something slightly less.
Without real content, a pretty site like 100 or 200 other pretty
sites, but no real relevant content just isn't going to rate as high
as others.
For a long time, unscrupulous webmasters had figured out ways to
'game' the system and give themselves an unfair advantage over other
sites which really should have ranked higher. These included creating
a lot of "affiliate" sites which were identical, and of course, always
had links to the main site; or using various linking schemes or
reciprocal linking ploys to increase their 'importance'.
Google is continually tweaking its algorithms to overcome those, and
has been known to ban them entirely from its index.
In case you're wondering what Google expects, it is first and foremost
to design for your visitor.
I am including important links from Google's site. This information
will help you understand Google's goals and responsibility to the web
searcher (and not the webmaster or site owner).
Webmasters who follow the guidelines and avoid Google's "Thou shalt
nots" usually have no problem getting listed and showing up under the
search terms they desire.
* Google Today (absolutely the best information you
can read about the "how and why" of Google's results
- ://www.google.com/corporate/today.html
* How Do I Get My Site Listed on Google?
- ://www.google.com/webmasters/1.html
* My Web Pages Are Not Currently Listed (a good 'primer'
on how and why Google works so well)
- ://www.google.com/webmasters/2.html
* PageRank Information (covers both Google's PageRank and
SERPS)
- ://www.google.com/webmasters/4.html
* Webmaster Guidelines (contains both the dos and don'ts)
- ://www.google.com/webmasters/guidelines.html
* Google Facts & Fiction (can you buy your way to a
high ranking in Google?)
- ://www.google.com/webmasters/facts.html
* Search Engine Optimizers (some good advice on what to look
for if you're going to hire a Search Engine Optimizer)
- ://www.google.com/webmasters/seo.html
* Frequently Asked Questions (pretty much what it says, but
definitely worth wading through)
- ://www.google.com/webmasters/faq.html
* Remove Content from Google's Index (just in case you feel
a burning need to start all over again)
- ://www.google.com/remove.html
That should give you some idea on how to place well. The combination
includes relevant content which really contains the words and
information about the search terms under which you wish to be found;
links from relevant sites to your own; and good HTML making it easy
for your visitors and search engines to visit and crawl your site.
I hope this helps explain some things,
Serenata
Google Answers Researcher |
