*Source:Steve Swartz,"Basic Bedrooms:How Marriott chnages hotel design
to tap mid-priced markets,"The Wall Street Journal,September 18,1985.
1-How did the changes in the environment and market segments
contribute to changes in Marriott's corporate strategy?
2-How are the Marriott's corporate strategy and marketing strategies interrelated?
3-What is Marriott's mission according to the case?
4-How did Marriott's new strategy influence its corporate culture and organization?
5-What are the types of competition which Marriott's SBUs face?
6-What are the Marriott's SBUs which will be suitable to the
environment and market segments in the Middle East and Gulf
countries??