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Q: the TOY industry ( Answered 5 out of 5 stars,   0 Comments )
Question  
Subject: the TOY industry
Category: Business and Money
Asked by: will_fawcett-ga
List Price: $9.50
Posted: 25 Apr 2004 08:56 PDT
Expires: 25 May 2004 08:56 PDT
Question ID: 335887
What is the value/size of the world or European toy industry? (in terms of sales)
Who are the major players - what are their market shares?
What is the share of LEGO?
Answer  
Subject: Re: the TOY industry
Answered By: bobbie7-ga on 25 Apr 2004 11:55 PDT
Rated:5 out of 5 stars
 
My search returned the following results regarding the global and
European toy industry.

?The European toy industry is innovative and makes a significant
contribution to the creation of employment and wealth. The total toy
market is estimated in 17.3 billion ? at retail prices in 2002, which
total imports amounting to over 9 billion ?. The European toy industry
employs over 100,000 people directly and there are over 2000 companies
operating in the toy and games sector. Most of them are small and
medium sized enterprises. Some of the European regions in which toy
companies are concentrated are the Jura in France, the province of
Alicante in Spain and the Black Forest in Germany. There are toy
industries also in some regions in the enlargement candidate
countries.?

(..)

?The EU toy market has grown 1.4% in 2002. The most important trading
partners remain USA, 22% of exports, and the Far East, 88% of
imports.?

Enterprise
http://europa.eu.int/comm/enterprise/toys/



You will find detailed statistics and tables for the EU Toy Industry
at the following webpage.
http://europa.eu.int/comm/enterprise/toys/stat.htm



Toy Industries of Europe (TIE)
Facts and Figures
July 2003

This is a comprehensive 16 page report regarding the European toy industry.

- Key Figures 
- Imports 
- Exports 
- Trends
- Distribution Channels
Toy Industries of Europe (TIE)
http://www.tietoy.org/folders/tiefactsfigures2003.pdf



Major Players in Global Toy Industry

- Mattel
- LEGO
- Hasbro
- Bandai

?The toy industry across the world is highly fragmented. There are
only 4 very large players who have global operations namely Mattel,
LEGO; Hasbro and Bandai. Bandai of Japan and Mattel have a strategic
alliance worldwide for marketing each other's products.?

India Infoline
http://www.indiainfoline.com/view/1408.html


From Business Week Europe on Yahoo! Finance:

?The two largest manufacturers -- Mattel (MAT) should do $4.9 billion
in sales in 2003 and Hasbro (HAS) $3.1 billion, according to U.S.
Bancorp Piper Jaffray estimates -- are faring better this year.?
http://uk.biz.yahoo.com/031124/244/eesbu.html


?Lego risks losing additional market share in the $55 billion toy
industry to such companies as Mattel and Hasbro in the U.S. and Bandai
in Japan. These are the top three toy companies in descending order
with 2000 revenues ranging from $4.7 billion for Mattel (Barbie) to $2
billion for Bandai (Pokémon).?

Forbes 
http://www.forbes.com/global/2001/1126/064.html



The UK Toy Market - Manufacturer Market Share 

Manufacturer          2001 %            2002 % 
Mattel                10.7              10.9 
Hasbro                10.1               8.5 
Vivid Imaginations     4.8               5.2 
Lego                   2.3               2.9 
Character Options      2.0               2.6 
Tomy                   2.2               2.2 
Zapf                   1.5               1.7 
Smoby                  1.8               1.7 
Halsall                1.2               1.6 
Bandai                 1.6               1.5 

http://www.mailorderexpress.com/media/factsandfigures1.html



?The global toy industry is big business -- $60 billion big. It is
dominated by two publicly held US toy makers: Mattel and Hasbro .
Japan's Bandai Co. and Sanrio , as well as Denmark's venerable LEGO
Company are also big players, each with sales of more than $1 billion
annually?

http://biz.yahoo.com/ic/prof/44.html
http://biz.yahoo.com/ic/profile/lrtoys_1207.html




Mattel
Sales 2003 $4,960.1 (millions)
http://www.hoovers.com/mattel/--ID__10966--/free-co-factsheet.xhtml


Hasbro
Sales 2003  $3,138.7 (millions)
http://www.hoovers.com/hasbro/--ID__12007--/free-co-factsheet.xhtml


Bandai
Sales 2003 $2,043.9 (millions)
http://www.hoovers.com/bandai/--ID__53666--/free-co-factsheet.xhtml

Lego
Sales 2002 $1,612.2 (millions)
http://www.hoovers.com/lego/--ID__42877--/free-co-factsheet.xhtml


STATISTICS 
World Toy Facts and Figures 2001  
http://www.toy-icti.org/publications/wtf&f_2001/01.html



Search criteria:
?European Toy Industry?
Market share Lego Mattel Hasbro
"international OR global toy industry" "market share" Hasbro Mattel Lego
Global toy industry



I hope you find this information useful!

Best regards,
Bobbie7
will_fawcett-ga rated this answer:5 out of 5 stars
excellent and thorough

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