Hello, mjf99-ga@
I have compiled the following information and statistics relative to
your questions. The subjects are very broad, especially as they
pertain to global usage. Therefore, I tried to keep the information
within some workable parameters.
GENERAL OVERVIEW OF INTERNET USAGE BY COUNTRY AND LANGUAGE
==========================================================
Worldwide Internet Population 2004: 945 million (Computer Industry Almanac)
http://www.clickz.com/stats/big_picture/geographics/article.php/5911_151151
See chart breakdown by country:
United Kingdom:
---------------
Population 59.8 million
Internet Users 34.11 million (according to Computer Industry Almanac)
===
From Global Reach:
Internet usage statistics by Language (as of March 2004)
http://www.glreach.com/globstats/index.php3
*********************************
GLOBAL GROWTH OF INTERNET USAGE
*********************************
From Internet Stats:
See Internet growth statistics from 1995 -2004:
http://www.internetworldstats.com/emarketing.htm
=
From Internet World Stats:
"INTERNET USAGE STATISTICS - The Big Picture. Internet Usage and
Population for 233 Countries and Regions."
http://www.internetworldstats.com/stats.htm
(Click on each World Region for country breakdowns)
For UK statistics:
http://www.internetworldstats.com/stats4.htm#eu
==
See Growth Chart for Global Internet Subscribers by Region, 2001-2007
http://www4.gartner.com/DisplayDocument?doc_cd=115902
Extract info and see article links
==
"Measuring Globalization: Economic Reversals, Foward Momentum." A.T.
Kearney/FOREIGN POLICY Globalization Index (March/April 2004)
http://www.foreignpolicy.com/story/cms.php?story_id=2493
"The fourth annual A.T. Kearney/FOREIGN POLICY Globalization Index
reveals that even as the world economy slowed, Internet growth in poor
countries and increased cross-border travel deepened global links. In
last year?s index, Ireland and Switzerland topped our ranking of
political, economic, personal, and technological globalization in 62
countries. Find out who?s up, who?s down, and who?s the most global of
them all this year."
Click on each country for Internet Statistics (includes other statistics as well)
*******************************
GROWTH OF SPORTS WEBSITES USAGE
*******************************
"Revenues from advertising, ticket and merchandising will make sports
Websites among the most profitable Internet ventures by 2005." (NUA
Internet Survey, 2000)
"Adspend on sports sites will exceed £3.75bn a year by 2005." (Screen
Digest Journal, 2000)
From "Content Analysis of Sports Websites," by John Paynter
http://66.102.7.104/search?q=cache:HJPDFEF2dxYJ:www.code.auckland.ac.nz/e-comWorkshop/2003/SportsWebsites.ppt+%22content+analysis+of+sports+websites:&hl=en
(If this "cached" link does not transfer when I post my answer, simply
copy the link into your browser to bring up the article.)
==
"U.S. professional sport websites globally experienced a 5.93%
increase in Internet usage mid 2000, and revenues from advertising,
ticket and merchandising will make sports websites among the most
profitable Internet ventures by 2005 (Netratings 2000; NUA 2000).
From "CASE STUDY - SUPER 12s RUGBY UNION: COMPARING THE INFORMATION
CONTENT AND INFOTAINMENT USAGE IN AUSTRALIAN, NEW ZEALAND AND SOUTH
AFRICAN SUPER 12s WEBSITES. (November 2001)
http://66.102.7.104/search?q=cache:V7Z7B7ImOuUJ:www.code.auckland.ac.nz/e-comWorkshop/work%255C1_Tri_Nation_Case_Study2.doc+statistics+usage+%22sports+websites%22&hl=en
(If this "cached" link does not transfer when I post my answer, simply
copy the link into your browser to bring up the article.)
==
Up to 5.5 million customer base for UK portfolio of Sports sites:
"Online gaming group UKbetting has boosted its portfolio of sports
websites by clinching a £2 million deal for loss-making Rivals Digital
Media. UKbetting, whose portfolio of branded sites includes TEAMtalk
and sportinglife, said the takeover would add 1.5 million users to its
current customer base of four million each month."
"UKbetting buys up Rivals." The Scotsman.com (Dec. 30, 2003)
http://business.scotsman.com/topics.cfm?tid=839&id=1421762003
==
"Sports are big business. So let?s then concentrate as sports in the
light of the ever-changing Internet. According to Marketing Week, "The
US spent $399 million last year on Internet sports sponsorship. The
sector accounts for 17.4 percent of total online sponsorship spending,
valued at $2.6 billion." Sports are big business, and online, they are
becoming one of the major players. They will help to shape the look of
the Internet in the future because of their online market share; and
sports marketing firms are already a leading player in the
understanding and incorporating of new technology."
"One of the main sources of online traffic to sports websites is
fantasy leagues. Fantasy leagues are leagues, which allow players to
choose a favorite team or player, and to gain points based on their
performance in games....
"In addition to merchandising, television, equipment and endorsement
rights, professional sports now are able to sell their on-line rights
for exorbitant sums of money. The NFL recently inked a five-year deal
with AOL Time Warner Inc., SportsLine.com, and Viacom Inc. for $350
million. On-line rights for a league provide the companies who buy
those rights with the exclusive ability to post updates, news, game
and player information and even real-time broadcasts. These services
are becoming more than just extras for the fans of these sports
though. In an age when American sports, and most notably, the
marketing of those sports are going global, the Internet is often the
only source for fans to get statistics and updates on scores. While
newspapers are deft at covering the innermost workings of the local
team, information about a team outside of one?s own city is often
times hard to come by or even non-existent. The Internet has allowed
people to keep in touch with the teams and players they identify with
wherever in the world they might find themselves."
"An area in which the Internet has allowed companies more freedom is
the selling of tickets online. The modern consumer is beginning to
expect companies to sell their products online, and the sports fan is
no different. With the nature of sport lending itself to people
traveling great distances to see a specific team, athlete, or event,
online ticket brokerage is now a necessity in the sports world. Online
ticket selling has also allowed corporate America to become a part of
the sports scene by guaranteeing certain select seats for the
corporate customer."
"Perhaps the most important service that online sports provide to the
sports fan is the ability of the fan to access never-before-heard-of
amounts of statistics. Before the Internet, the time it would take to
drive to the library would have taken longer than it would take to
memorize the year-by-year batting averages of Babe Ruth. Sports fans
that have always struggled to find statistics for their favorite
athlete or team can now punch in a specific website and find a
plethora of oftentimes minute information about every detail
imaginable. This allows the zealous fan to compare yesteryear?s
players to today?s superstars by the numbers, and helps to create
additional Internet traffic at the same time."
Read more...
"ON-LINE SPORTS: WINNING ON THE WEB," by Sean A. Scotney
http://www.speech.sir.com/academics/gibbs/students/busn6080-su-2001/scotney.html
==
Growth in Fantasy Sports Sites
-------------------------------
"Fantasy football, where owners draft teams of players, and compete
using those player's statistics from the real games, has become a
surprisingly big business. According to Greg Ambrosius, the president
of the Fantasy Sports Trade Association, there are at least 10 million
fantasy football players in the United States, and they spend an
average of $120 apiece each year on that hobby. A lot of that money is
going to sites on the Web catering to the fantasy gamer."
"The big players in the fantasy sports market are sites such as
Sportsline.com, Yahoo! and ESPN. Their focus is getting leagues to buy
commissioner services, in which the site does all of the statistical
number crunching that lets players know who's winning their league."
"In 2002, Sportsline generated about $11 million in revenue from all
of their fantasy sports products, not including the advertising
revenue from those pages. The lion's share of that revenue came from
fantasy football, where Sportsline's 850,000 players in 65,000 leagues
ponied up $9 million. Subscription revenue is projected to be about 30
percent of their business this year."
"But beyond the big sports sites, there are other companies who have
found a niche, and a good business, in the world of fantasy football.
The most common of these are sites which sell news, information and
analysis to fantasy football players."
"John Hansen, the owner of Fantasyguru.com, began writing about
fantasy football in 1994, in a print newsletter. "I basically
proclaimed myself an expert," he recalled. As the Web took off in the
mid-'90s, so did Hansen's career: He was the first fantasy football
writer to appear on ESPN.com."
"By 1997, he had moved his newsletter online, and today he's got over
10,000 subscribers paying $29.95 a season for draft previews, player
rankings and five reports a week. Aside from a few part-time
employees, Hansen is doing it all himself -- and he's thriving."
...
"These small operations have done what many have found impossible to
do online -- make a living selling content. That success might have to
do with the climate in the fantasy industry as a whole."
"A lot of smaller companies were helped when the big companies went to
a pay model for the commissioner services," said Dave Hersh, vice
president of Fantasy Sports at Sportsline.com. "If you're a
mom-and-pop guy, and you have a newsletter that you charge $20 a year
for, if you can get a couple of thousand people buying it, you've got
a nice little business there."
"All of these businesses, big and small, have been growing for several
years, with no slowdown in sight. Right now, the big players and the
small sites seem happy to co-exist, with the larger sites focusing on
services, and the mom-and-pop operations focusing on information and
competitive advantage."
"Most people in a fantasy league, if they really want to win, they
realize that everyone sees the content on the big sites," Hansen said.
"They're looking for a secret weapon to win their league, and small
guys like me can be that weapon."
From "Divvying Up the Pigskin Pie," by Mark McClusky. Wired News.
(Jul. 24, 2003)
http://www.wired.com/news/culture/0,1284,59706,00.html?tw=wn_story_related
**************************************
GROWTH OF ONLINE PURCHASES - ECOMMERCE
**************************************
Worldwide eCommerce Growth 2000-2004 (by selected countries)
http://glreach.com/eng/ed/art/2004.ecommerce.php3
United Kingdom
2000 - $17.2
2001 - $38.5
2002 - $83.2
2003 - $165.6
2004 - $288.8
==
Rise of online shopping in Britain
==================================
"Internet shopping could account for more than ten per cent of all
retail sales by the end of this year, according to a new report.
Online industry body IMRG said online sales hit a record £1.3 billion
in December 2003, up from £1.2bn in November and 70 per cent higher
than the previous year."
* James Roper, IMRG?s chief executive, said: "Britain is leading the
world in internet shopping - small traders are really punching above
their weight online."
"Online sales hit new high." Scotsman.com (January 19, 2004)
http://business.scotsman.com/topics.cfm?tid=839&id=66192004
Brits find US online site a better deal
=======================================
"The internet is opening up bargains for British shoppers on an
unprecedented scale following the sudden collapse in the value of the
American dollar. Consumers are becoming wise to the massive bargains
available on US websites? with everything from electronic goods and
clothes, to golf clubs and books, significantly cheaper than the
lowest UK prices."
Read more...
"Dollar's doldrum is a net winner," by Frank O'Donnell and Jonathan
Prynn. The Scotsman.com (January 13, 2004)
http://business.scotsman.com/topics.cfm?tid=839&id=41492004
==
"Consumers in Europe are beginning to rival Americans in their
Internet spending habits, reports ZDNet. According to a new study by
RoperASW and AOL Time Warner, Europeans spent on average EUR430 online
between August and October 2002. This compares with an average spend
of EUR543 per head in the US over the same period.
* The research reveals that 45 percent European online consumers are
expected to buy more products online in the coming years, compared to
41 percent of American consumers."
From "Europeans spending more online." ZDNET (Mar 04 2003)
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905358734&rel=true
==
Abstract of a fee-based article:
"Worldwide Net commerce -- both B2B and B2C -- will hit $6.8 trillion
in 2004. North America represents a majority of this trade, but its
dominance will fade, as some Asian-Pacific and Western European
countries hit hypergrowth over the next two years."
From "Global eCommerce Approaches Hypergrowth." Forrester Research.
http://www.forrester.com/ER/Research/Brief/Excerpt/0,1317,9229,00.html
==
Read "Europe eCommerce: B2B & B2C - Executive Summary." Emarketer. (2002)
http://www.info-edge.com/samples/EM-2067sam.pdf
Read "ERetailing Evolution." Retail Foward (2002)
http://www.aciworldwide.com/pdfs/aci_trends_ecommerce7.pdf
(A bit outdated but still worth reading)
**************************************
GROWTH OF SUBSCRIPTION-BASED WEBSITES
**************************************
Subscription-based Sports Websites
----------------------------------
A report from the Digital Sports Forum (2003)
"Merrill Brown was the first of two keynote speakers at the forum.
There was nothing really that interesting or shocking in his speech.
His main point was that we are at an inflection point in the world of
video content where the medium becomes financially viable.
In terms of his opinion about what fans will pay for:
* Access to games they would miss
* Access to game not available in their market
* Enriched experience
* Fans will not pay for repurposed content
From "This Digital Sporting Life - A report from the Digital Sports
Forum, held yesterday in New York City," by Damian Roskill.
PaidContent.org
http://www.paidcontent.org/stories/dsf1.html
GROWTH OF OTHER SUBCRIPTION-BASED WEBSITES
==========================================
United States: Abstract of Market Reports:
"A new study carried out by the Online Publishers Association
guesstimates that some 1,700 websites are at present charging its
users for content (Statistics of Porn and gambling sites were
excluded). The study revealed that consumers spent $675 million for
online contents in 2001 which is almost double of what they spent in
2000. And during the first quarter of the year 2002, web users spent
over some $300 million for online contents giving a 155% increase over
the same quarter of the year 2000."
"The trend indicates that many of the portals irrespective of their
B2B, B2C, or P2P nature are quite ambitious of increasing their
subscription based revenues as advertising is no more a dependable
source of revenue. The market of subscription based business is
growing rapidly. 12.4 million U.S. consumers paid for online content
in the first quarter of 2002 -- 5.3 million more than the same period
of the year 2001. Moreover the average spending per person increased
46 percent in the first quarter of 2002 compared to the same period of
the year 2001."
From "US Market: Subscription Based Websites." Online Media Metrix (2002)
http://www.mindbranch.com/listing/product/R471-0003.html
PAID ONLINE CONTENT SALES BY CATEGORY (FIRST QUARTER 2002 AND 2003 COMPARISONS)
===============================================================================
US Data
*Dollar Sales in Millions 2002 2003
Personals/Dating $121.5 $214.3
Business/Investment $139.0 $168.9
Entertainment/Lifestyle $110.2 $102.5
Research $ 50.3 $ 47.3
Community-made Directories $ 44.2 $ 46.3
Personal Growth $ 20.8 $ 41.4
General News $ 34.5 $ 39.2
Games $ 35.9 $ 34.8
Credit Help $ 20.6 $ 20.4
Greeting Cards $ 18.3 $ 18.8
Sports $ 13.9 $ 14.4
"Paid Content Paying Off," by Robyn Greenspan. Clickz.com (September 24, 2003)
http://www.clickz.com/stats/markets/retailing/article.php/6061_3082081
==
UK Men:
"Male Internet users in Britain are twice as likely to pay for online
content than females, reports Silicon.com. This is according to a new
survey conducted by BT Openworld.
"The study found that more than 50 percent of male respondents
currently buy some kind of online content, compared to just 26 percent
of females."
"Around 34 percent of men surveyed had bought downloadable music,
while 24 percent had paid to access business research, company reports
or industry analysis."
"The survey indicates that men between the ages of 20 and 30 are the
most likely to purchase online content, with 75 percent having done so
in the last year."
"Nearly two-thirds of British women said they would be happier to buy
online if they didn?t have to pass on their credit card details, the
study found."
From "UK men more likely to pay for online content." Silicon.com (Aug 13 2002)
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905358260&rel=true
==
"Consumer spending on paid Internet content will reach USD2 billion in
2003, reports InternetNews. According to a new study from Jupiter
Research, the paid content market will grow 30 percent compared to
2002. The company forecasts that the paid content market will grow at
an annual rate of more than 20 percent until 2007, when it will be
worth USD5.4 billion.
* Jupiter Research predicts that syndication revenues for consumer
content will reach USD1.4 billion in 2007.
"Paid content market set to grow." Internet News. (March 2003)
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905358749&rel=true
******************************
RANKINGS ON SOCCER WEBSITES
*******************************
Rankings (including soccer sites) from Persian football: (includes
worldwide sites) http://www.persianfootball.com/news/editorial/EpZVFFAppyahqNdsIU.shtml
Actual Rankings:
http://scripts.trafficranking.com/scripts/trafficranking/report_category.aspx?topicid=11695
Five most visited Soccer Websites in New Zealand
--------------------------------------------------
1. Wellington Soccer Assn www.soccer.org.nz -
2. The Courtenay Arms Football Club www.soccer.org.nz/nzsoccer/thearms -
3. Federation Auckland Manukau Soccer www.soccer2.org.nz -
4. The Ultimate New Zealand Soccer Website www.ultimatenzsoccer.com -
5. Pandasport www.pandasport.co.nz -
From Alexa: http://www.alexa.com/browse/categories?catid=30654
==
Alexa ranking of Soccer Websites - US/UK (Forum discussion
http://www.ussocceruk.com/USsoccerUK_Forum/thread-view.asp?threadid=465&start=1
==
I don't know how much help the following site will be, but please take a look:
http://www.wsoccer.com/topranking.htm
==
Expensive Reports that you don't want to pay for!!!
"Hitwise UK Internet Report: Online Sport - Football - Soccer
Industry." Published by HitWise. (2002) Only $750.!!
http://www.mindbranch.com/catalog/product.jsp?code=R411-0511&psrc=gsitemap
About the report:
http://www.mindbranch.com/listing/product/R411-0511.html
Also see:
"Hitwise Australia Internet Report: Online Sport - Football - Soccer
Industry." (2002)
http://www.mindbranch.com/listing/product/R411-0126.html
General Information on Soccer Websites:
========================================
(I am not sure if this article relates specifically to Singapore)
"Sports-related websites are one of the many online sectors actively
tracked by NetValue. A year ago, visitors to soccer-related sites
constituted only 38 per cent of the visitors to sports sectors;
however, with the World Cup hype, soccer fans form almost two-thirds
of the unique visitors to the sports sector, making up about 65 per
cent of the visitorship to sports-related sites."
See Profile of Visitors:
http://www.getforme.com/previous2002/previous240502_SoccerFeverSpreadsToCyberspace_more.htm
"The World Cup Euphoria Propels Traffic To Sports Sites - Increasing
Stickiness at Soccer Sites - Executives Dominate the Soccer Sites."
(May 2002)
http://www.getforme.com/previous2002/previous240502_SoccerFeverSpreadsToCyberspace.htm
*********************************************
ONLINE ADVERTISING VERSUS TRADITIONAL MEDIA
*********************************************
An older article worth reading;
"An analysis of Internet Advertising and Online Advertising; Why
Internet is an effective Branding and Advertising Tool?
http://www.internet-advertising-ia.com/
=
Read "Economics of Online Advertising," by Linda Chang Siao Ching, Tay
Hak Peng & Dominic Yeo Tien Ee. National University of Singapore.
http://www.scholars.nus.edu.sg/sep/students/onladv/p1.html
Traditional media Versus online medium:
* Mass market Versus niche market
* Internet technology
* Targetability
* Tracking
* Deliverability and flexibility
* Interactivity
=
Read "Online Advertising Effectiveness: Rex Briggs Speaks - Exclusive
Interview with Rex Briggs, Principal, Marketing Evolution." Avant
Marketer
http://www.avantmarketer.com/rexbriggs.shtml
==
Read "Online versus Offline Sales & Marketing & ROI Differences."
Mednet Media. (July 19, 2000)
http://www.mednetmedia.com/pdfs/onlineversuso.pdf
==
Read "Online ad outlook brightens," by Stefanie Olsen. CNET NEWS. (
April 21, 2003)http://news.com.com/2100-1024-997369.html
"More and more, traditional advertisers are cooing over digital
media--a sound that's music to the ears of Web publishers still
stricken by the dot-com bust. McDonald's joined the chorus last week,
saying that it plans to devote more money to digital marketing, quite
possibly at the expense of the millions of dollars it spends on TV
commercials. One of the 20 biggest advertisers in the United States,
the fast-food chain said it's aiming to reach the growing number of
its customers who are cozying up to the computer rather than to the TV
screen--particularly the younger generations."
"As an advertiser, we need to find ways to reach those consumers by
increasing online advertising or through our partnerships with Nascar
and the NBA," said Bill Whitman, a McDonald's spokesman.
"McDonald's is just the latest major advertiser to step up its
rhetoric about the Web. Half of the top 20 online advertisers in 2002
were Fortune 500 companies--up from about two in 2000---including
Amazon.com, Estee Lauder, SBC Communications, General Motors and
Barnes & Noble, according to market researcher Nielsen NetRatings."
Read more....
**************
MISCELLANEOUS
**************
Global Advertising Spending
============================
See "Global Adspend Heats Up; Internet to See Benefit," by Robyn
Greenspan. Clickz News. (April 23, 2004)
http://www.clickz.com/news/article.php/3345041
"Led by the U.S., ZenithOptimedia projects the global ad spend on
major media (including newspapers, magazines, television, radio,
cinema, outdoor, and Internet) to reach $259.14 million in 2004 and
grow to $278.18 million in 2006. The U.S. will account for $155.27
million in 2004, followed by Europe (France, Germany, Italy, Spain,
the UK) at $63.29 million; Japan at $34.29 million; and Canada at
$6.27 million.
"The Internet will play a strong role in the advertising rebound,
particularly in the U.S., the UK, and France. ZenithOptimedia
supported the findings from PricewaterhouseCoopers and the Interactive
Advertising Bureau that paid search would be integral to the recovery
for the U.S. The company expects 8 percent growth in Internet ad
spending in the U.S. in 2004."
"The Internet fares even better in the U.K., as ZenithOptimedia
forecasts a 16.9 percent increase in 2004, with outdoor (8.9 percent)
and radio (7.2 percent) as the only other standout forms of media.
Forecasts for France put television, radio, and the Internet to be the
only media worthy of attention."
Growth of Wireless LAN in Europe
---------------------------------
"Fast access to the Internet, at speeds 100 times greater than over a
GSM phone, will soon be a reality for mobile workers, according to a
new report, Public Wireless LAN Access: Market Forecasts, from
Analysys, a global advisor on telecoms and new media.Public wireless
local area network (WLAN) services enable users to connect laptops and
PDAs to their Internet service providers (ISP) or company intranets at
speeds of up to 11Mbit/s. According to the report's author, Ross Pow,
such services are now becoming available at airports, hotels and cafes
in countries such as Austria, Germany, Norway and Sweden."
"Analysis forecasts that the appeal of these services means that by
2006, there will be over 20 million users of public WLAN services in
Europe, generating over EUR3 billion of revenues for public WLAN
operators. Today, there are between 10 000 and 20 000 active WLAN
users, the majority of whom are in the USA.
"20 million European wireless LAN users by 2006." mTravel (November 2001)
http://www.m-travel.com/11129.shtml
=====
I hope this information is helpful. If I can narrow it down a bit
more, let me know. This is such a broad subject, it was hard to keep
the information within some workable parameters.
As always, if you need additional clarification, let me know and I
will be happy to help if I can.
umiat
Search Strategy
global internet growth
global internet growth 2004
global internet usage
UK internet usage
statistics usage "sports websites"
internet growth of "sports websites"
paying for online sports sites
visitors to sports websites
Most visited soccer websites
global growth in subscription-based websites
demographics AND subscription-based websites
b2c global ecommerce growth 2004
online advertising versus traditional |
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