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Q: Interactive Toys / Gaming and Market Research Related ( Answered,   1 Comment )
Question  
Subject: Interactive Toys / Gaming and Market Research Related
Category: Reference, Education and News > Teaching and Research
Asked by: candoman888-ga
List Price: $10.00
Posted: 26 Jun 2002 11:05 PDT
Expires: 26 Jul 2002 11:05 PDT
Question ID: 33629
I am very much needing market reserach information relating to Smart
Toys and Interactive Games that teach little children.  I need to have
market data on how these toys are ebing used and what the total market
size is related to these catagories.
Answer  
Subject: Re: Interactive Toys / Gaming and Market Research Related
Answered By: libronaut-ga on 26 Jun 2002 11:35 PDT
 
Dear Candoman,

I believe I've found some useful information for you. Although
analysts' reports about individual sectors are usually costly, I've
found some articles online to get you going, as well as some resources
for further work.

Articles: 
Getting Smart on Smart Toys
http://www.childrenssoftware.com/gettingsmart.html
This is a guide to "spotting the winners and the losers" when it comes
to smart toys - what's likely to sell, what the market is doing.

Tech Toys need to Get Smart
http://www.wired.com/news/culture/0,1284,41450,00.html
A more editorial slant, criticizing the toys themselves but making
optimistic predictions.

Toys in a World of their Own
http://www.csmonitor.com/2002/0506/p12s01-wmcn.html
A dispatch from the International Toy Fair via the Christian Science
Monitor.

2002 CES report
http://popularmechanics.com/technology/computers/2002/1/2002_ces_wrapup/
From Popular Mechanics, this is an article about the 2002 Consumer
Electronics show.

I found these using google, and search terms like "smart toys" "market
size" "market research" and always 2002, since there was a great deal
of old research on this available from the late 1990s.

As for more straight-up market research, try some of these:

KnowThis.Com
http://www.knowthis.com/groups/orgs.htm
This is a portal site for marketing research organizations -- if you
decide you want custom research performed this might be a good place
to start.

Investext Research Bank Web
http://www.investext.com/NASApp/RBApp/jsp/content/TFSHome2.jsp
Investext is an excellent, though expensive, source of analysts'
reports.

BizMiner
http://www.bizminer.com/market_research.asp
For $99, this company will provide a market research report on
electronic toys.

Finally, if you know of a nearby university with a business school,
you might consider visiting their library. While policies for
unaffiliated users change wildly, they might let you use some of their
networked databases, and may have some about market demographics.

I hope this is helpful. If you have any further questions, please
don't hesitate to ask for a clarification.

Thanks
Libronaut
Comments  
Subject: Re: Interactive Toys / Gaming and Market Research Related
From: googly-ga on 27 Jun 2002 02:45 PDT
 
The following link takes you to an exhaustive collection of resources
about smart toys.

( http://www.technocopia.com/toys-19990707-otherst.html )

 This industry association link will give you industry statistics
including figures of interactive/smart toys.

( http://www.toy-tia.org/industry/statistics/index.html )


 And just in case you need the worldwide toy industry status, refer to
the
 link below.

( http://www.toy-tia.org/industry/statistics/wtff_mar01.pdf )




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 googly ga

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