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Q: What guildlines am I violating that is causing my listing to be so low? ( Answered,   3 Comments )
Subject: What guildlines am I violating that is causing my listing to be so low?
Category: Business and Money > Small Businesses
Asked by: unique16-ga
List Price: $10.00
Posted: 29 Apr 2004 07:04 PDT
Expires: 29 May 2004 07:04 PDT
Question ID: 338190
My site is rated extremely low on the
google search engine.  At one time it was listed in the top 10.  I
guessing that something in the code is violating guildlines that is
causing it to be lowered.  I fear that something that I'm doing it
making it appear to be over optimized.  I would like to know what I
need to correct in the coding to be listed again under the search
"texas security officers."

Request for Question Clarification by denco-ga on 29 Apr 2004 17:33 PDT
Howdy unique16-ga,

Did you change hosting companies or server equipment around the time that
you started slipping in the ratings?

Looking Forward, denco-ga - Google Answers Researcher
Subject: Re: What guildlines am I violating that is causing my listing to be so low?
Answered By: serenata-ga on 01 May 2004 00:25 PDT
Hi Unique16 ~

There are a lot of reasons and influences that can cause a page to
move around in search engine results page rank with Google, some of
which are easy enough to diagnose (such as the site being unavailable
during a crawl) to others which can be bad design (HTML) or that
others pages ranking better because Google determines their
information is more relevant.

There are also a few things that can get you banned or dropped from
Google entirely, and one of those is duplicate sites.

Here's what Google says about it in their "Quality Guidelines -
Specific recommendations",

     "* Don't create multiple pages, subdomains, or domains
        with substantially duplicate content.
      * Avoid "doorway" pages created just for search engines,
        or other "cookie cutter" approaches such as affiliate
        programs with little or no original content."
   - ://

A search brought up the second URL you mentioned below, that being, as opposed to the domain you refer to in
your question.

Those two sites with identical content can definitely "result in
permanent removal from our [Google's] index..."
   - ://

Please understand, too, that Google will not comment on why they
remove a page - and they may not reinstate a domain when the problem
is fixed.

I can understand having two domains to cover the different search
terms, but you really should permanently redirect one of those domains
to the other - and promote the site which is actually online.

To leave sites with duplicate content up is asking for removal from
the Google's index.

After you have taken care of the problem of duplicate content, you may
want to peruse the following information regarding the balance of
content, good user-friendly design, and the importance of links to
your site.

I am including important links from Google's site. This information
will help you understand Google's goals and responsibility to the web
searcher (and not the webmaster or site owner).

Webmasters who follow the guidelines and avoid Google's "Thou shalt
nots" usually have no problem getting listed and showing up under the
search terms they desire.

   * Google Today (absolutely the best information you
     can read about the "how and why" of Google's results
     - ://

   * How Do I Get My Site Listed on Google?
     - ://

   * My Web Pages Are Not Currently Listed (a good 'primer'
     on how and why Google works so well)
     - ://

   * PageRank Information (covers both Google's PageRank and
     - ://

   * Webmaster Guidelines (contains both the dos and don'ts)
     - ://

   * Google Facts & Fiction (can  you buy your way to a
     high ranking in Google?)
     - ://

   * Search Engine Optimizers (some good advice on what to look
     for if you're going to hire a Search Engine Optimizer)
     - ://

   * Frequently Asked Questions (pretty much what it says, but
     definitely worth wading through)
     - ://

   * Remove Content from Google's Index (just in case you feel
     a burning need to start all over again)
     - ://

Other Sources of Information

There is also good information from many of the top search engine
optimization experts, such as

   * Detlev Johnson, Search Engine Guide

   * Danny Sullivan, Search Engine Watch

   * Jill Whalen, High Rankings

   * Shari Thurow, Web Pro News (and quoted all over the Internet)

who all have columns or newsletters to which you can subscribe and
keep abreast of the best way to use good content for better
positioning in search engine results.

In addition, Webmaster World - - has
discussion boards on most of the search engines. While some of the
discussions are anecdotal and/or questions for information, there is
usually enough discussion to keep abreast of what seems to be

There is an entire section devoted to Google at:

It never hurts to keep track of the discussions; but remember, trying
to optimize for search engines only is like trying to hit a moving
target. You'll notice among the more experienced contributors to the
discussions - plus the SEO experts listed above - that there really is
no substitute for content, relevant links and good HTML.

There is too much recent evidence that those who don't follow Google's
general guidelines are getting 'penalized' by either a huge drop in
search engine results ranking or by being dropped from Google's index

Any momentary increase in rank by not following those guidelines is
merely that - momentary, as Google works to bring the searcher the
most relevant results to his search inquiry.

Search terms ~

I relied on bookmarked resources and references I use daily to answer
this question - plus whatever updated information that may appear in
search engine discussion boards, etc.

Hope this helps,

Google Answers Researcher
Subject: Re: What guildlines am I violating that is causing my listing to be so low?
From: saviod-ga on 30 Apr 2004 05:21 PDT
The reason that most websites go down in the google rankings is due to
new more up to date websites coming up in the same category as yours.
Also you need to continously ensure that other sites add links to your
websites so your site ranks higher.

The most common reason for you to go down in the search engine
listings is because of changing your keywords used in the metatags or
your site being offline when the spider crawls the web for your

Hope this helps, if it doesn't I am quite sure someone else will help
you get a better reply
Subject: Re: What guildlines am I violating that is causing my listing to be so low?
From: politicalguru-ga on 30 Apr 2004 06:04 PDT
I have not seen any quality sites who link to yours. Are there any?
Subject: Re: What guildlines am I violating that is causing my listing to be so low?
From: unique16-ga on 30 Apr 2004 06:44 PDT
I have not switched servers or host.  I did change some information,
alt tags, etc... on my site to maximize it.  My site is linked to
about 15 other very small sites.  I have several companies with
websites.  Most of them are listed very high on Yahoo.  I use overture
to get top listings for my sites.

However, my problem is with google.  I can only guess that something
is knocking me down in my coding.  Here are some other sites that list
high on Yahoo and barely on Google.

Marriage Boot Camp
Divorce Seminar
Texas Security Guards

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