Hello Tpucin-ga,
Ipsos BookTrends estimated that American consumers bought about 145
million used books in 2002 for sales of about $533 million. The used
book market is growing dramatically each year with over 30 million
books sold on Amazon alone.
I've organized a digest of links to articles, studies and reports with
short excerpts from each one related to what you listed in your
question.
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Industry Interview
By Maryellen Kennedy Duckett
?Ipsos BookTrends has been tracking the book industry and providing
consumer purchase information for nearly 20 years. Reports are
compiled from information gathered from a panel of 16,000 nationally
representative households who maintain daily purchase diaries for
Ipsos.?
Barrie Rappaport, a leading industry expert in consumer purchase
trends within the book publishing states:
?Our research indicates that 10% of U.S. households bought at least
one used book between April and December 2002. Projecting purchase
trends for the full year, Ipsos BookTrends estimated that American
consumers bought about 145 million used books in 2002 for sales of
about $533 million. Used books accounted for roughly 13% of unit
volume and 5% of dollars spent on trade books, excluding children?s
books.?
?Nearly one-third of book buying households purchased both a new and a
used book during the last nine months of 2002 and among used book
buyers, one out of every three book purchases was for a used book. In
addition, most used books were bought in person, not via the Internet
or mail.?
?Another piece of data of interest is that consumer spending for books
intended for children under the age of 14 increased 10% during the
first 6 months of 2003.?
Bargain Book News:December 2003
http://www.imakenews.com/bargainbooknews/e_article000207878.cfm?x=a2qd91t,aSbBhbf
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?The used book industry accounts for $533 million in sales annually,
which represents 13% of the total book sales. It is estimated that
used book sales could cause a $1.5 billion loss in new book sales.
Used textbooks are easily obtained online through sites such as
Amazon. These losses pose a real threat to textbook publishers.
E-books with digital rights protection and preset expiration dates
would not be able to find their way into the used book market. The
lower cost of production of these books can mean a lower initial price
for the consumer while retaining sufficient profit for the publisher
and eliminating the threat of competition from the used book market.
(Nawotka, 2003)?
Source:
California State University Monterey Bay
E-Marketing Plan for ITresources
November 7, 2003
Despoina Anesti, David Hansen, Hung-Chang Chen
http://www.mikechen.net/downloads/csumb/640_emrktg.pdf
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In April 2002, Ipsos began to track more consumer data on the
purchases of used books.
?The typical used book buyer is very similar to a new book buyer, the
study reported, although a larger number of lower-income consumers
purchase used books. The dominant age of a used-book buyer is also the
same as a new book buyer: 40- to 60-plus years. The price of a used
book is about 50 to 60 percent less than a new book.?
?Overall, used bookstores captured a 5 percent market share in 2002,
which is almost double from the previous year. Consumers purchased 110
million book units and spent nearly $400 million in 2002. This is 13
percent of all book units and 5 percent of consumer dollars. Heavy
book purchasers have a higher propensity to buy used books than light
book buyers do. In fact, 15 percent of all heavy book buyer purchases
are used books. Leisure reading (fiction) is the most popular used
book followed by mystery, romance, and science fiction.?
?There appears to be four key retail channels for used books: used
bookstores, independent bookstores, the Internet, and "charity" sales
events, the study found. Also, approximately two-thirds of used book
purchases are impulse buys.?
Bookweb.org: News
http://news.bookweb.org/news/1873.html
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Growth of the Used Book Market
==============================
From Book Hunter Press: The report titled? The Expansion of the Used Book Market?
An analysis and overview of the used book market in the United States
from 1993-2002
?Since our initial report in 1999, the used book market has continued
to grow, both in terms of the number of dealers and the number and
dollar volume of sales. The industry has continued to change and
evolve in response to the growing role of the Internet as a vehicle
for selling used books.?
Please refer to Table I in this report.
?The total number of used book dealers continued to grow during 2002,
reaching a total of 7,198 dealers. Over the past decade, there has
been a 20% increase in the number of dealers.?
IOBA Standard.
http://www.ioba.org/newsletter/V10/susansiegel.php
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Here is a link to the full study of the used book market on the Book
Hunter Press website (2003 update):
http://www.bookhunterpress.com/index.cgi/survey.html
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Current Trends in the Used Book Market
?Taking into account all the additions, deletions and dealer category
changes that have taken place over the past 10 years, the bottom line
reflects a steadily increasing number of used book dealers, and
perhaps even more important, a steady stream of new brick and mortar
shops.?
?Between 1993-1996 and 1997-2000 there was an 18% increase in the
total number of dealers and, over the same time period, a 13% in the
number of open shops.?
?Between 2000 and the first quarter of 2002, while the overall number
of dealers has continued to increase, with the exception of New
England which continues to show a net GAIN in open shops, there has
been a slight (4%) decrease in the number of open shops.?
IOBA
http://www.ioba.org/newsletter/V7/BkHunterPress.html
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Used Book Market Growing Rapidly
By Edward Nawotka
?According to Barrie Rappaport, (..) the rise in used book sales can
be attributed to the changing demographic of the general book buyer,
who is less affluent and educated than before and less likely to buy
books in large quantities. The Internet and ease with which customers
can track down titles online have contributed to the spike in sales.?
?New research presented by Ipsos Book Trends indicates that one out of
every 10 book buyers bought a used book in the last nine months. The
data was presented at a BEA panel entitled "The Used Book Market: Fact
or Fiction?" and was based on a sampling of 16,000 households. One of
the few growing areas of the retail book business, used books now
account for about $533 million in sales annually?13% of overall book
units sold and 5% of total revenue?and could lead to as much as $1.5
billion lost in new sales. The heaviest book buyers, the study found,
buy more than one-third of their books used, and a third of all
households that bought a new book also bought a used one in the
nine-month period.?
Edward Nawotka. June 2003
http://print.google.com/print/doc?articleid=VZWrmyRMjE7
Used Book Market Growing Rapidly
By Edward Nawotka -- 6/9/2003
The complete text of this article is available only to subscribers.
You may sign up for a FREE trial.
http://publishersweekly.reviewsnews.com/index.asp?layout=article&articleid=CA303789
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From am Alibris Case Study by James Maguire:
August 22, 2003
?Estimates of the size of the online used book market vary widely,
from $500 million to $1 billion annually. Forrester research says the
online used book market will double in size by 2007.?
Ecommerce: Trends
http://ecommerce.internet.com/news/insights/trends/article/0,,10417_3067701,00.html
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National Association of College Stores
FAQ on Used Books
?Used books accounted for $1.6 billion in college store sales during
the 2001- 2002 academic year and made up about 15% of all college
store sales (28.5% of all course material sales), according to NACS?
2003 Industry Financial Report. Many stores believe that given
students? demand for used books these percentages would be higher if
more used books were available.?
2004, National Association of College Stores
http://www.nacs.org/common/research/faq_usedbooks.pdf
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?The used book market is growing dramatically each year with over 30
million books sold on Amazon alone. Profit margins are typically 20%
-30%.?
http://entrepreneurs.about.com/cs/homebusiness/a/sellbooksonline.htm
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Trends in Publishing - Used Books
?While there has always been segments of the market in which used
books were a factor, college textbooks and antiquarian are tow
examples, the average consumer did not have a ready source for used
books. (Of course libraries and churches have held used book sales for
a long time. These, however tended to be once a year or occasional
sales.) Amazon.com two or so years ago began offering used books on
its site as an alternative to the new edition. Within a short period
of time used books accounted for 15% of Amazon?s book sales. Until
recently there has been no formal research into the extent of the used
book market other than Amazon?s sales figures and the fact that used
book stores where the fastest growing category of American Bookseller
Association membership.?
(..)
?The Ipsos data also supports the idea that used books are
increasingly important to independent booksellers, with those stores
accounting for about 27 percent of used book sales (exceeded only by
dedicated used bookstores, which are another type of independent,
accounting for about 37 percent of sales). ?
Clarion University: Frank Daly - 2003
http://eagle.clarion.edu/~faculty/vavrek/frankdaly.htm
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An interesting article at the IOBA website:
The Future of Used Bookselling - An Observation
By: Erwin H. Bush
http://www.ioba.org/newsletter/V10/eb.php
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?The market share growth rate of used-book stores outpaced all other
market categories with a 50 percent increase to 5 percent,
warehouse/price clubs and mass merchandisers have a combined 12.7
percent market share, and the Internet has reached 8.1 percent.?
American Booksellers Association: Bookselling This Week
http://news.bookweb.org/news/1782.html
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Search criteria:
U.S. " Used Book Market" million OR billion
U.S. " Used Book Market" million trends
site:www.publishers.org " Used Books " OR "used book"
site:www.bookwire.com " Used Books " OR "used book"
"Used Book Market" growth
"Used Book Market" growth million
"growth * * Used Book Market"
I hope you find this information helpful!
Best regards,
Bobbie7 |
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