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Q: Auto dealerships in the Greater Bay Area (CA) ( Answered,   1 Comment )
Question  
Subject: Auto dealerships in the Greater Bay Area (CA)
Category: Reference, Education and News > General Reference
Asked by: jb-ga
List Price: $50.00
Posted: 24 Apr 2002 13:46 PDT
Expires: 01 May 2002 13:46 PDT
Question ID: 3418
I need a list of all auto dealerships (including mailing address) in the 
Greater Bay Area.  Montery CA to Sonnoma CA from the west coast to as far east 
as Fairfield / Modesto Area.  Can you help?
Answer  
Subject: Re: Auto dealerships in the Greater Bay Area (CA)
Answered By: katwoman-ga on 24 Apr 2002 17:31 PDT
 
Hi jb, 

Absolutely!  Here are the pros and cons of some approaches you can take to get 
a list of Greater Bay Area auto dealerships:

1) Hire a data consolidation firm to compile the list for you 
Pro: Someone else does the legwork 
Con: It can be expensive

2) Get the list from a professional association 
Pro: Someone else does the legwork
Con: You may have to pay and/or join the organization to get the information

3) Get the list from Internet Yellow Pages
Pro: The information is available
Con: The information may not be comprehensive and it's in a format that makes 
it difficult to use 
(Note: I've put together a list of Yellow Page links for you, all you have to 
do is click on them to find the name and address of the dealerships in each 
city. The problem with this approach, of course, is that it's time consuming 
for you to wade through the links.)

Here's what you'll need to do for each of these approaches:

1) DATA CONSOLIDATION
I researched some of the companies listed on Google's Marketing category page 
and found two that can quickly and easily provide the information you're 
looking for:

InfoUSA
http://www.infousa.com
They sell business and sales leads mailing lists and sales and marketing 
directories. Prices start at $180

Zapdata.com
http://zapleads.zapdata.com/servlet/iMarketServlet?APIID=5
I went through the process of constructing a sample list based on the criteria 
you gave in your question. The first 25 leads are free and are delivered to you 
by email within 24 hours. (You'll have to register to use the site. 
Registration is free.) They'll also format the data for you in an Excel 
spreadsheet if you'd like.
http://zapleads.zapdata.com/servlet/iMarketServlet?APIID=81&tname=samplecsv1

I entered these criteria for the sample list:

Locations:  States - California

Metro Areas: 
Bakersfield, CA
Chico-Paradise, CA
Fresno, CA
Merced, CA
Modesto, CA
Oakland, CA
Redding, CA
Sacramento, CA
Salinas, CA
San Francisco, CA
San Jose, CA
Santa Barbara-Santa Maria-Lompoc, CA
Santa Cruz-Watsonville, CA
Santa Rosa, CA
Stockton-Lodi, CA
Vallejo-Fairfield-Napa, CA
Visalia-Tulare-Porterville, CA

Industries: SIC Codes -- 5511; 5521; 5551; 5561; 5571; 5599 
Demographics:  No selections
Specialty Data: No selections
Job Functions: No selections

This was an *extremely* broad search that covered six industries and lots of 
metro areas. As a result, the final list produced 11,693 leads.  The cost they 
gave for this list was $1,283.48. The price depends on the type of data you 
want and the number of results, so the final price will more than likely be 
significantly lower.  


As you search for the data, you may find that you'll need the SIC Codes. 

Here's what each of the codes are and what they represent:

          5511. New and Used Car Dealers 
          5521. Used Car Dealers  
          5551. Boat Dealers 
          5561. Recreational Vehicle Dealers 
          5571. Motorcycle Dealers 
          5599. Automotive Dealers, Nec

You can find links to more SIC Codes using the term
sic codebook 
on Google
://www.google.com/search?q=sic+codebook

You can also search for 
business to business leads
://www.google.com/search?q=business+to+business+leads
on Google, but I found the Marketing category in the Google directory to be 
more useful.
http://directory.google.com/Top/Business/Opportunities/Inventions/Services/Marke
ting/?tc=1

2) PROFESSIONAL ASSOCIATIONS
I searched for 
california automobile dealers association
://www.google.com/search?hl=en&q=california+automobile+dealers+association
and came up with these organizations that may be able to help you:

National Automobile Dealers Association
For franchised new car and truck dealers
http://www.nada.org/
http://www.nada.org/Content/NavigationMenu/MediaCenter/NADAData/NADAData.htm

Here's the contact information for the local NADA chapter:

Silicon Valley Auto Dealers Association
Mr. Stephen Smith
Executive Director
333 W. Santa Clara St., Suite 712
San Jose, CA 95113
(408) 979-9568
e-mail: svadasmith@aol.com

(There are other chapters listed here
http://www.nada.org/Content/NavigationMenu/MediaCenter/StateandMetroAssociations
/StateandMetroList.htm
however, I didn't see any contact information for Monterey Bay Area)

American International Automobile Dealers Association
http://www.aiada.org/
The AIADA represents over 10,000 international automobile franchises

Independent Automobile Dealers Association of California 
http://www.iadac.org/
The IADAC is for any licensed California Vehicle Dealer. It covers all classes 
of DMV dealer licensees, such as used, new, retail, wholesale, leasing, and 
brokers.

You can contact them directly at:
3800 Auburn Blvd. Ste. B 
Sacramento, CA 95821
(916) 483-1587 

California Motor Car Dealers Association 
http://www.cmcda.com/
Their site has a dealership search, but it'll probably be somewhat tedious for 
you to get the information that you want.


3) INTERNET YELLOW PAGES
Here are links to Monterey Bay Area and San Francisco Bay Area dealerships:

San Francisco Bay Area
http://yp.yahoo.com/py/ypResults.py?
Pyt=Typ`&city=San+Francisco&state=CA&country=us&slt=37.774200&sln=-
122.417068&cs=4&tab=B2C&stx=29018270&stp=y&desc=All+Car+Dealers&offset=0&FBoffse
t=4

Monterey Bay Area
http://yp.yahoo.com/py/ypResults.py?
&&city=Monterey&state=CA&country=us&slt=36.598969&sln=-
121.893646&cs=4&stp=y&stx=29018270

Click on "Beyond San Francisco" and "Beyond Monterey" to get more listings. 

You can also click on "Dealers" at the top of the page to get additional 
listings for motorcycle, RV, truck and other dealers.
Top > Automotive > Dealers > All Car Dealers


To compile this list, I went to Yahoo!, typed in 
california bay area
http://search.yahoo.com/bin/search?p=california+bay+area
clicked on the metro list for each of the appropriate bay area listings and 
typed in 
automotive dealers 
in the Local Yellow Pages box


Lastly, this site purports to have an index of 26,000 dealerships across the 
US, however, I had trouble with their registration process and could not look 
at the data.

Dealers World
http://www.dealersworld.com/index2.htm

Hope this helps,
Katwoman

Clarification of Answer by katwoman-ga on 25 Apr 2002 14:05 PDT
Hi again jb,

I have a couple of more things to add:

1) This morning I received the free zapdata file of the first 25 leads
for the sample list that I constructed yesterday. After looking at the
file, which I requested in Excel format, I think it will be perfect
for your needs. The data was incredibly detailed and went way beyond
contact and address information.  According to another email I
received from zapdata, "Quick Data Services requests have a minimum
order of $500.  With this
in mind, I suggest using our Prospect Lists feature to build this
list.
Prospect Lists allows you to build a list based on your desired 
criteria, and price is based on a per lead basis."

You can put together your a customized list at   
http://www.zapdata.com/QDS/ 
or you can contact zapdata at 
qds@zapdata.com or 800-590-0065

2) I also received a username and password for Dealers World and was
able to look at the data. Based on what you're looking for, I doubt
this site will be useful. The information is organized by make and by
state, so it won't be detailed enough for your needs.

Katwoman
Comments  
Subject: Re: Auto dealerships in the Greater Bay Area (CA)
From: wsiab-ga on 06 Nov 2004 23:51 PST
 
Contact the RVDA for this list (www.rvda.org) as this is the industry
association for RV dealers.  They publish an annual directory with all
your requested information including points of contact.
John Lester
johnl@RVingWorld.com
RVing World
www.RVingWorld.com

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