Dear dman:
Thank you for your question. I have found a few resources that I
believe answers your question.
According to an article entitled "From Sweatshop to Hip Hop" from
Arc.org, Marian Salzman, the founding director of Chiat/Day, said the
following about the demographics of rap music listeners:
"A typical gangsta rap listener is a 14-year-old white boy from the
suburbs. An in-your-face attitude is a marketing hook that screams
authentic." - Marian Salzman
Source: http://www.arc.org/C_Lines/CLArchive/story5_2_02.html
According to Charles Aaron of Spin Magazine, 71% of rap listers are in
fact white:
"Demographically, there's no mystery; the terms majority and minority
are busily playing musical chairs. Between 1970 and 1990, the white
population in the United States dropped almost 10 percent, while the
black population rose slightly, the Hispanic population doubled, and
the population of Asians and other nonwhites tripled. The nonwhite
middle class is now a substantial suburban presence. Despite pressure
to choose "black" or "white," Americans identify themselves more and
more as mixed-race or biracial. Hip-hop, during this period, has
mirrored the country's multicultural shift, becoming a pitched battle
of race and identity. Emerging as the radical (re)vision of pop-rock
that punk never managed, hip-hop is the crucial cultural influence for
Generation X and beyond. The music-industry numbers are undeniable.
According to a SoundScan study, 71 percent of rap music is purchased
by white consumers..."
Source: http://eas.scdsb.on.ca/courses/oac/essays/blacklikethem.htm
Finally, according to a VoiceAmerica media kit, the below are the
demographic information for hip hop music listeners on their stations:
Age:
12-34 97%
35 + 3%
Sex:
Female 42%
Male 58%
Average Income:
100K + 1%
60K - 100K 5%
40K - 60K 32%
less than 40K 62%
Residence:
Owns 22%
Rents 63%
Average Family:
1 or 2 40%
3 or 4 30%
5 or more 20%
Marital Status:
Married 30%
Single 70%
Education:
Graduate School 25%
College Graduate 64%
Source: http://216.239.33.100/search?q=cache:7WGy5YlzwNAC:www.voiceamerica.com/mediakit/snmg_mk.pdf++rap+OR+%22hip+hop%22+%22listener+demographics%22&hl=en&ie=UTF-8
Google Search Strategy:
radio hip-hop OR rap demographics gangsta OR gangster
://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF8&q=radio+hip-hop+OR+rap+demographics+gangsta+OR+gangster&btnG=Google+Search
I hope this was the information you were looking for! If you need any
clarifications, please don't hesitate to ask. I would be more than
happy to assist you further.
Best Regards,
blader-ga |
