Im doing a major market research assessment on why Australians choose
to fly Qantas and what type of image does Qantas convey (eg. via
advertising campaigns) and does this affect why Australians choose to
fly with Qantas. I have conducted questionnaires on the topic however
I am finding it hard to find secondary data and statistics on Qantas
itself. Can you help me?

Surely, it is mainly about visibility?

Everyone in Oz will know Qantas and its presence will be continually
reinforced through national ad campaigns.

Also, Qantas probably addresses the most popular routes used by the
good people of Oz.

Well, there's the quotation from the movie "Rain Man":
http://www.imdb.com/title/tt0095953/quotes

Because of the fresh food? 
<http://www.sfgate.com/cgi-bin/article.cgi?file=/g/archive/2004/05/06/frogsalad.DTL>

Of international airlines serving Australia, Qantas dominates
advertising-wise - especially because they are the most popular
domestic airline. So I guess is it economy of scale, that they can
advertise their domestic service, but that brand visibility boosts
their international service.

Also, consider that a first-time traveller, a first-time flyer, might
be more inclined to trust the local airline. I'm a Kiwi, and I first
flew with, and continue to fly with, Air NZ.

Robert ...

I never knew that you were a Kiwi!

I suppose that you know what the English cricketers of Yesteryear said about NZ?

They said that if they were shipwrecked 20 yards off the coast of NZ ...




















They would swim to Australia.

The answer is safety. Australians are well aware that until  fairly
recently  only Qantas and SwissAir( maybe one other) amongst the
worlds major airlines that have been in the air many decades, were
completely accident and death free,i.e not a single life lost, no
severe injuries and no damage through accidents in flight to any
plane. Then SwissAir lost one or two hundred lives and that left
Qantas only. I travel Garuda- Indonesia. Safety record not that
terrific but no major accidents for a long time and service is great.
Busines class must rate as worlds best as they  put me in old defunct
first class cabin still operating as first class service but paid as
business class. Only 20 or so first class positions so have to be a
frequent flyer I suspect to get a first class seat on b/class although
no-one has adequately explained why they put me or any one else in
first class. Pilots and air crew mostly muslim as are passengers so I
also have in back of my mind that plane would be  last to be targetted
by Muslim extremists.


I also