Hi, thanks for the interesting question. I have started with an
overview of the market, then provide some product information and
conclude with some literature on the educational psychology of
learning toys geared towards young children. I hope this meets your
needs.
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This market report provides the figure closest to your specifications.
The industry is estimated at $20 billion. (United States)
MarketLooks: The U.S. Infant, Toddler and Preschool Market
http://www.marketresearch.com/map/prod/218399.html
"This report analyzes the $20-billion infant/toddler/preschool market.
It provides comprehensive coverage of four product categories:
clothing (apparel and footwear), baby care supplies (diapers, skincare
and toiletries, and baby feeding accessories), juvenile furniture and
nursery accessories, and toys. Included are data on market size and
growth (retail sales estimates for the 1995-1999 period and forecasts
through 2005) and consumer demographics. Assessment of the competitive
situation includes profiles of major marketers and retailers."
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These reports are more focused on baby care products, largely disposable.
MarketLooks: The U.S. Market for Baby Care Supplies
2003
http://www.marketresearch.com/map/prod/871529.html
"In a data-intensive yet compact new format, this Packaged Facts
report analyses the $6.8 billion market for babycare supplies."
The U.S. Market for Infant, Toddler, and Preschool Products: Vols. 1-3, 2nd Edition
http://www.marketresearch.com/map/prod/834131.html
"The multi-billion market for infant, toddler and preschool products
represents one of the most dynamic and resurging segments of the
consumer goods industry."
The Baby Care Market
http://www.marketresearch.com/map/prod/143400.html
"This study from Packaged Facts presents a comprehensive examination
of the $5-billion baby care market."
Baby care market report 2002 (United States)
http://www.sharedservicesnetwork.com/binary-data/IQPC_CONFEVENT/pdf_file/3129.pdf
"Between 2001 and 2006 the market for organic, fortified and specialty
baby products will increase from $88 million to $3 billion. The
standard and mass markets, in comparison, will decrease in value from
$4 billion to $2 billion."
The US Disposable Baby Products Market (abstract)
http://www.mindbranch.com/listing/product/R560-0147.html
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Children's educational products market
Overview of the market from Business.com
http://www.business.com/directory/retail_and_consumer_services/toys_and_games/educational/
Educational Toys: Too Much Too Soon?
http://www.toydirectory.com/monthly/oct2003/Educational_PP.asp
LeapFrog's leaden quarter
advertisement
By Herb Greenberg 2/14/2004
http://moneycentral.msn.com/content/P74937.asp
on LeapFrog Baby
http://biz.yahoo.com/prnews/040503/sfm127_1.html
Children's Educational CD-ROM Market
http://www.marketresearch.com/map/prod/125747.html
The State Of Children's Software Evaluation--
Yesterday, Today And In The 21st Century
http://www.childrenssoftware.com/evaluation.html
Children's media market
http://www.toydirectory.com/monthly/Sept2003/Childrensmedia_Overview.asp
http://www.gift-crazy.com/Shopping/Children/Educational/
http://www.linkfinding.com/Shopping/Children/Educational/
Early Childhood
http://www.edex.com.au/lego/news/index.cfm?action=newsdetail&newsitem=020401
The Educational Software Market (abstract)
June 2002
http://www.mindbranch.com/listing/product/R560-0053.html
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Outside of the United States
in China:
http://www.thisismoney.com/20040315/nm75707.html
http://www.marketresearch.com/map/prod/850792.html
Hispanic:
http://www.hispanicbusiness.com/news/newsbyid.asp?id=12905
Europe
The Under-5s Market
http://www.marketresearch.com/map/prod/433154.html
"The under-5s market experienced growth of 30% between 1991 and 1996
to achieve a market value of £2.4bn."
UK
UK Baby care 2003
http://www.marketresearch.com/map/prod/903412.html
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Product Overview:
Good overview of the products marketed for babies and young children online
http://www.momsmarketonline.com/children.html
http://babyproducts.about.com/
http://www.mothersnature.com/market/
http://baby.in-the-market.com/
Consumer reports on baby products
http://babyproducts.about.com/cs/bookmusicmovie/a/consumerreports.htm
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Education/ Child Psychology and Educational Toys:
This is a very interesting article on the impact that early childhood
learning products have on development; (I have included some excerpts
below)
"The Baby Einstein line of videos, DVDs, flash cards, software, books,
CDs, and educational toys has captured the attention of many infant
households. After two years under the Disney label, 27% of kids own at
least one of the brand videos, according to a recent Henry J. Kaiser
Family Foundation survey of more than 1,000 parents."
"This week alone, Amazon.com's top toy sellers include teaching
materials such as the LeapStart Learning Table, Bake-A-Shape Sorter,
Learning Drum, and Hug and Learn Baby Tad.
Some of these may simply be souped-up variations of old gadgets or
based on the latest technological wizardry. Nonetheless, today's
electronic and educational gizmos and programs are getting a lot of
kid and parent attention."
<<This week alone, Amazon.com's top toy sellers include teaching
materials such as the LeapStart Learning Table, Bake-A-Shape Sorter,
Learning Drum, and Hug and Learn Baby Tad.
Some of these may simply be souped-up variations of old gadgets or
based on the latest technological wizardry. Nonetheless, today's
electronic and educational gizmos and programs are getting a lot of
kid and parent attention.>>
Turning Baby Into Baby Einstein
Do educational products for babies really give babies an advantage?
By Dulce Zamora
http://my.webmd.com/content/Article/76/90304.htm
Here is a psychological study on early childhood education and the internet;
Education models on the internet
http://www.idc.iitb.ac.in/projects/student/1998_00/pd_amit/amit_sp.htm
on "The Mozart Effect"
http://babyproducts.about.com/cs/musicandmovies/a/mozart.htm
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Google Search Terms Used
"baby products" market
://www.google.com/search?q=%22baby+products%22+market&btnG=Search&hl=en&lr=&ie=UTF-8&safe=off
"educational products" "market report"
://www.google.com/search?q=%22educational+products%22+%22market+report%22&btnG=Search&hl=en&lr=&ie=UTF-8&safe=off
"educational products" children psychology
://www.google.com/search?q=%22educational+products%22+children+psychology&hl=en&lr=&ie=UTF-8&safe=off&start=10&sa=N
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Thanks again for the question. I hope this helps. Let me know if you
need any clarification.
Regards,
Anthony (adiloren-ga) |
