I am looking for two current (done in the last two years) studies done
by a credible school or research organization that proves the
effectiveness (for marketing) of using a multimedia presentation
delivered on a CD-ROM.  Each of the two studies shoud be from a
different source.

For example:  I have seen one study quoted (done by the Wharton
School of Business) stating that 70% of people receiving a
marketing CD-ROM in the mail will view it, and 60% will act on it.  I
can't locate the original study, but this is the type of study I need.
 If this study could be found, it would count as one study.  I need
the complete studies, or links to the studies, and not just a summary.

---

Clarification of Question by robbjacobs-ga on 22 May 2004 11:02 PDT

To simplify this request, I will settle for one STRONG study (instead
of the two as originally requested).  It still needs to be current,
from a recognized source, and prove the effectiveness of CD-ROM
marketing.  List price remains at $12.00.