We are building a pricing database that will charge our customers for
consumer leads.  All consumer categories will be covered, using the
Print Measurement Bureau categories. For example, what is a Mortgage
lead worth, a lead for a new car.  Rather than provide the answers
yourself, I'm looking for web-accessible sources.

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Request for Question Clarification by nancylynn-ga on 15 May 2004 08:06 PDT

Hi:

I've been working on your question and I think the best I can do is find a
few more sites like:

Myers Internet:
http://www.myersinternet.com/products/loanapp/feeschedule.html
which tracks average value of insurance products leads.

Unfortunately, I haven't yet found a service that tracks the value of
leads for the full range of PMB's categories.

So, I can look for some more sites like Myers (I'm not optimistic, at
this point, that they're what you'd could call "abundant"), and for
some good sites of your soon-to-be competitors, so you can get an idea
of what the going market price is in various categories.

I can also hunt for marketing advice articles that can help you in
setting up your business.

Would that be sufficient? 

Regards,
nancylynn-ga

Do the research as if you were the one buying leads. Approach websites
that claim to sell leads. Beware some are scams and only give info you
could get on anyone from your local voter registar(addy/ph
number/party affiliation.)

Nice Comment j3nn1f3rp-ga - I agree.

Competitor pricing may be the best approach.

-Ken