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Q: JD Powers Web Site Evaluation Study ( No Answer,   0 Comments )
Question  
Subject: JD Powers Web Site Evaluation Study
Category: Business and Money > Advertising and Marketing
Asked by: alee1234-ga
List Price: $10.00
Posted: 14 May 2004 13:03 PDT
Expires: 19 May 2004 07:32 PDT
Question ID: 346467
Please define the "1000-point Scale" used for JD Powers Manufacturer
Web Site Evaluation Study.  I would like to know what makes up this
system so to understand how to improve a site's rating.

Please refer to this document: http://www.jdpa.com/pdf/2003167.pdf

Clarification of Question by alee1234-ga on 14 May 2004 13:15 PDT
Specifically I would like to components that make up the 1000 point
system in as much detail as possible.

If possible I would like more detail then just "Usability - 20%",
"Brand Awareness - 20%", etc...

Things like "Ability for a user to locate a vehicle quickly - 20%",
etc.. are what I am looking for.

Reference to official documents from JD Powers describing this system
would be ideal.

Clarification of Question by alee1234-ga on 14 May 2004 13:15 PDT
Mis Type:
Specifically I would like TO components that make up the 1000 point
system in as much detail as possible.

Should read
Specifically, I would like THE components that make up the 1000 point
system in as much detail as possible.
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