Hi,
I need detailed industry trends for Natural foods in the United States
(not organic food).  What I'm looking for is something like this:
http://www.ota.com/organic/mt/business.html?PHPSESSID=7099c389c1a6fb930b687856bf3150e3
only for natural foods, not organics.

Attached are two studies to get you started.  One from McGill
(Canadad) and one from the Food Marketing Institute.

http://www.agrenv.mcgill.ca/agrecon/ecoagr/misc/e3164.htm

http://www.fmi.org/media/bg/natural_organic_foods.pdf.

Please note, the prices and the example page you mentioned are quite
reasonable for Industry Studies.

thanks library dude... how did you find those studies?  just curious
as to your research techniques.

I did a search for trends or statistics in the United States and chose
sources I would use in my professional life (MLS and eight years
experience).  Unlike my professional life, however, I stopped as soon
as I saw the two sources with which I am familiar, but they may be out
of date.

The question you asked really does require the purchase of an industry
study, which would be in the $500+ range.