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Q: Market size for 65 and older ( Answered 5 out of 5 stars,   0 Comments )
Subject: Market size for 65 and older
Category: Family and Home > Seniors
Asked by: rifraf4u-ga
List Price: $10.00
Posted: 21 May 2004 04:40 PDT
Expires: 20 Jun 2004 04:40 PDT
Question ID: 349879
What size is the USA market for ages 65 and up measured by households?
What percentage of this market already has broadband?
What USA regions has the largest concentrations of this market?
Subject: Re: Market size for 65 and older
Answered By: czh-ga on 21 May 2004 15:01 PDT
Rated:5 out of 5 stars
Hello rifraf4u-ga,

This was a very interesting project since there is lots of census
information available to give you the numbers for your first and third
questions. There are also lots of market reports available on Internet
and broadband usage which is segmented by age and other demographic

The information available can provide you with a complete picture for
the questions you asked but the original reports don?t always
categorize the information the same way you do. I?ve grouped what I
found into your topic headings and I feel confident that you will be
able to get a complete picture of the market you?re researching.
Please don?t hesitate to ask for clarification if any of this is

Wishing you well for your project.

~ czh ~

The 65 Years and Older Population: 2000
Census 2000 Brief

***** This 8-page document gives you the statistics for your first and
third question.

Census 2000 Supplementary Survey Profile United States
Nonfamily households 
65 years and over 

***** See also the tables for each State.

Population 65 Years and Over by Age, 1990 and 2000
Persons 65 Years Old and Over?Characteristics by Sex, 1980?2000

The Harris PollŪ #3, January 14, 2004
More Than One-Third of Internet Users Now Have Broadband
146 million (69%) adults in U.S. are now online; 37% of them have
broadband connections

Broadband access increases sharply 
By far the most striking change in this new Harris Interactive
research is the big increase in those with broadband connections. Less
than two years ago, only 22% of adults online had broadband (including
ISDN, cable, ADSL/DSC, T1 and T3 lines) connections. By
November/December 2002, this had increased to 27%. It is now up to
37%, or more than one-third, of all those online.

The demographic profile of Internet users looks more like the country as a whole 
As Internet penetration rises, the demographic profile of Internet
users looks more like that of the nation as a whole. It is still true
that more young than older people, and more affluent than low-income
people, are online. But 7% of those online are now over 65 (compared
to 15% of all adults who are over 65), 40% of those online (compared
to 47% of all adults) did not go to college and 15% have incomes of
less than $25,000 (compared to 19% of adults).

Broadband Penetration on the Upswing: 
55% of Adult Internet Users Have Broadband at Home or Work
April 19, 2004

***** This is a 10-page report that discusses the current trends and
conditions in broadband adoption. It does not address the 65+
demographic but gives you an excellent overview of up-to-date
information about broadband adoption and use. Other reports indicate
that other demographic factors (income, geographic location) may be
more important in broadband use than age.

Older Americans and the Internet
March 25, 2004

***** This is a 22-page report that gives you very detailed and
up-to-date insights into Internet use by seniors. It will be
especially useful for gaining insights into how to market to this

Suddenly Senior
Everything you ever wanted to know about the online senior market

10 Places of 100,000 or More Population with the Highest Proportion of
Their Population 65 and Over, 2000

The 65 Years and Older Population: 2000
Census 2000 Brief

***** This 8-page document gives you the statistics for your first and
third question.

Census 2000 Data on the Aging

Summary Table of Age Characteristics of the Older Population for the
United States and for States:  2000 [see also: Excel spreadsheet
Profile of General Demographic Characteristics for the United States:  2000
Profile of General Demographic Characteristics for the United States: 
2000 with 1990 data
Compiled by the Administration on Aging from Table DP-1

Profile of General Demographic Characteristics, 2000
Households,1 Families, and Married Couples, 1890?2002
Households by Type, 1980?2002

Our Mission 
The Pew Internet & American Life Project will create and fund
original, academic-quality research that explores the impact of the
Internet on children, families, communities, the work place, schools,
health care and civic/political life. The Project aims to be an
authoritative source for timely information on the Internet's growth
and societal impact, through research that is scrupulously impartial.

***** This site is an excellent resource. I?ve included several of
their reports but you might want to visit this site to look for
additional relevant information for your project.

Consumption of Information Goods and Services in the United States: 
There is a trendsetting technology elite in the U.S. who chart the
course for the use of information goods and services
November 23, 2003

***** This is a 39-page report that uses a segmentation model to give
you insights into who are the technology consumers in the US. While
not directly related to your  categories, this study might give you
some insights into the audience you?re trying to reach.

America's Online Pursuits: The changing picture of who's online and what they do
December 22, 2003

Report Navigation:
Front Page
Summary of Findings
Table of Contents << You are here
Web Use and Communication Activities
Information Utility Activities
Financial and Transaction Activities
Hobby and Entertainment Activities

***** This is a 101-page report that gives will give you an expanded
view of how Americans are using the Internet. The Appendix has an
excellent bibliography that will lead you to demographic source


census over 65
census over 65 broadband
demographics over 65
rifraf4u-ga rated this answer:5 out of 5 stars
Thanks for all of the links!

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