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Q: Looking for third party ad server / software to organize online ad campaigns ( No Answer,   2 Comments )
Question  
Subject: Looking for third party ad server / software to organize online ad campaigns
Category: Business and Money > Advertising and Marketing
Asked by: wizardofyendor-ga
List Price: $20.00
Posted: 27 May 2004 19:31 PDT
Expires: 26 Jun 2004 19:31 PDT
Question ID: 352995
My company is currently ramping up its internet advertising spend, and
is buying about 450 million impressions per month.  We are looking for
software and/or a service provider that does some or all of the
following:

- Serves up the actual ad creative (obviously that would mean dealing
with a third party ad server)

- Allows us to automatically rotate and optimize creative within a
particular campaign

- Has a system for uploading and organizing creative

- Has detailed tracking and reporting (including advanced tracking
like conversion rates)

- Ideally, lets us track spend.

We already use Google AdWords and Google image ads.  These are not
general solutions. I?m looking specifically for a generalized ad
management and/or ad serving solution that can be used for all of my
other campaigns.

I'm also not looking for ad networks.  I already have my campaigns in
place on multiple publisher sites, and need a way to organize these
existing campaigns better.

A good answer will:

-          List the different software packages available.
-          List the different third party ad serving solutions.
-          Give a brief summary of the features of each solution, and
pros and cons.
-          Give some idea of how advertisers like the different solutions.

A great answer will also give some idea of the relative cost of these
solutions, which in the case of service providers is often not
disclosed until you sit through a demo.
Answer  
There is no answer at this time.

Comments  
Subject: Re: Looking for third party ad server / software to organize online ad campaigns
From: sanjivswarup-ga on 02 Jun 2004 18:29 PDT
 
www.rightmedia.com
Subject: Re: Looking for third party ad server / software to organize online ad campaigns
From: online4now-ga on 13 Jun 2004 15:32 PDT
 
Company : Ad Server Solutions 

http://www.adservingsolutions.com



------------------------------------------------------
Features of Ad Server Solutions Ad Management Software
------------------------------------------------------

-Supported Operating Systems and Databases : Operating systems:
Windows NT,  Linux, Any Unix, Sun Solaris, FreeBSD, PPC Linux,
WebLogic, BSD, Windows 2000, BSDI, Cobalt RaQ just to name a few.

-Databases: MySql, MS SQL 8, Ms Access, Oracle, IBM DB2, Instant DB,
Informix just to name a few. They the only company offer 2 different
Platforms: Perl and Java Servlet

------------------------
Ad Delivery and Tracking
------------------------
-Deliver and track all rich media advertisements, (Flash, Java, HTML)
GIF, JPEG, and PNG advertisements of any size, text links, pop ups,
pop unders, and more.

-Define unique attributes for ads such as width, height, image border,
alternate text, target frame, text link under url, weight and more for
all your ads.

-Display text links under all your advertisements 

-Customizable ad sizes and formats 

-Built in anti-caching functions 

-Deliver and track more advanced rich media formats such as Java
Applets, Macromedia Flash, RotatingText, SSI and Non-SSI capabilities,
Shockwave,  Audio, Video, Perl,  PHP formats, Mpeg, Avi, Pop ups, Pop
Unders and more.

-Easily rotate your paid ad banners, plus, integrate free and fee
based Ad Network codes like AdQuantum, Engage, AdForce,  Flycast,
Doubleclick, Burst Media, bCentral, and Link Exchange. (These are
examples and will work with any code on the web.)

-Define unique attributes for Pop Ups and Pop Unders such as url,
image url, dependant, directories, height, hotkeys, image border,
location, Menubar, inner height, inner width, outer height, outer
width, resizable, Screen X, Screen Y, scrollbars, status, Title bar,
tool bar, Zlock and more.

--------------
Administration 
--------------

-List of Advertisers with possibility to login to an account 
-List of Publishers with possibility to login to an account 
-Easy message sending to advertisers and publishers 
-Registration interface (Ad Network Module) 
-Banner authorization screen 
-Display priority control 
-Ability to set default ads  
-Customizable default campaigns 
-Fraud monitoring and protection for each Zone and Region 
-List of Online Users 
-Database Access via web Interface 
-Administrator can set any advertiser or other publisher's account to 
specific settings.
-Tools for adding and modifying the system's settings

--------------------
Software Flexibility
--------------------

-Unlimited number of web sites in one account or campaign 
-Manage and serve advertisements to an unlimited number of web sites
without purchasing additional licenses
-No limits on the number of campaigns or ads running simultaneously 
-Possibility to disable certain banners, ads, campaigns and more. 
-Advanced weighting system allows for precision delivery of campaigns 
-Unlimited number of Zones and Regions on one Web site 
-Advanced status system allows for ads, campaigns and accounts to
easily be turned on and off at any time.
-Run your own Ad Network like DoubleClick, LinkShare, Engage and
others with the (Ad Network Module).

----------
Targeting
----------

-The ability of selecting your target audience is conducted by
defining -Targeting settings. These Target groups are then applied to
campaigns and ads.
-Geographical targeting 
-Unlimited number of Target Groups in one account 
-Possibility to indicate sites where ads should be displayed 
-Ability to Exclude sites or competitors 
-Competition Exclusion (Block specific IP's, Domains, Browsers,
Operating Systems, Countries, competitors, etc)

Targeting Settings: 
-Regions 
-Date Range 
-Time of the day 
-Day of the week 
-Ability to evenly distribute Impressions and Click Thrus throughout a
defined date range
-Ability to evenly distribute Impressions and Click Thrus throughout a
defined number of ad displays
-Keyword targeting for integration of search results 
-Country targeting ability allows you to effectively deliver your
advertisements to visitors in specific geographical locations with
ease.
-Operating System 

------------------------
Statistics and Reporting
------------------------
 
-Powerful statistics reporting for administrators, advertisers, and
publishers delivered in real time.
-Ad Server Solutions provides detailed online statistic reports.
Reports are generated for different time periods, accounts and the
detailed list below.
-The ability to receive detailed statistic reports by email. 
-Advertiser accounts allow your advertisers to login and view their
statistics reports in real time.
-Publisher accounts allow your publishers to login to view their
statistics in real time or generate ad codes to display ads on their
web sites.
-Impressions 
-Click Thrus 
-Unique Visitors 
-CTR 
-Summary by Accounts 
-Summary by Campaign 
-Summary by Campaign, Banner Ad 
-Summary by Campaign, Text Ad 
-Summary by Campaign, Pop Ad 
-Summary by Campaign, Region 
-Summary by Banner Ad 
-Summary by Text Ad 
-Summary by Pop Ad 
-Summary by Region  
-Summary by Zone 
-Summary by Date  
-Summary by Browser 
-Summary by Operating System 
-Summary by Account, Unique   
-Summary by Campaign, Unique 
-Summary by Campaign, Banner Ad, Unique 
-Summary by Campaign, Text Ad, Unique 
-Summary by Campaign, Pop Ad, Unique 
-Summary by Campaign, Region, Unique 
-Summary by Banner Ad, Unique 
-Summary by Text Ad, Unique 
-Summary by Pop Ad, Unique 
-Summary by Region, Unique 
-Summary by Zone, Unique 
-Summary by Date, Unique 
-Summary by Browser, Unique 
-Summary by Operating System, Unique
-Constantly adding new targeting methods. Send Feedback.

-Web Browser 
-IP Address 
-Hostname 
-Public target groups - commonly used targeting settings, defined by
Administrator.

Here is the demo link :
http://www.adservingsolutions.com/perl_demo/cgi-bin/logon.cgi
User Name=admin    
Password=demo


--------------------------------------------------------------

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