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Q: Links ( Answered 5 out of 5 stars,   0 Comments )
Question  
Subject: Links
Category: Business and Money > Small Businesses
Asked by: 1equip-ga
List Price: $20.00
Posted: 31 May 2004 17:05 PDT
Expires: 30 Jun 2004 17:05 PDT
Question ID: 354463
I have spent some considerable time setting up links from suitable
associated websites over the last 5 months to help improve our page
rank but still get no record of these when I serch through
link:www.equipofficefurniture.com.au. Can you please advise if there
are ways to get links "recognise" by Google
Answer  
Subject: Re: Links
Answered By: aceresearcher-ga on 01 Jun 2004 21:42 PDT
Rated:5 out of 5 stars
 
Hello again! I'm delighted to see that you've asked another Question!

First, I want to mention that, because the Google searching and
indexing algorithms are secret and proprietary, nothing can be stated
"for sure" and "for every single link". The information that is
"known" has been developed by persistent webmasters who spend most of
their time studying Google Search Results and tweaking web pages to
see what effect their changes have on Page Rank and Search Engine
Results Ranking. Therefore, this information is purely speculative
(although there appears to be some real degree of accuracy to a lot of
it).

Because of Google's secrecy, it is not known for absolute certain, but
the general consensus among experienced webmasters who have
extensively studied Google's "backward links" function pretty much
agree that the link: function will only return pages with a Rank of 4
or higher:
      
From Senior Forum Member "Birdman" at WebmasterWorld:      
"It is thought that Google only shows backlinks from pages that have a
pr4 or higher."
http://www.webmasterworld.com/forum3/7309.htm

Bear in mind that the Page Rank which matters is the Page Rank of the
page which *contains the link to your site*, not the PR of the site's
Home Page. There is not a lot that you can do to affect the linking
page's PR. The best you can do is get your site link put on a page
that already has a PR4 or higher.


However, there is one good way to pull up a list of a *LOT* more sites
that contain your URL than just those returned by a Google "link to"
search.

If you enter your URL into the Google search text box and click
"Google Search", something like this usually comes up:

------------------------------------------------------
Showing web page information for www.equipofficefurniture.com.au   

Equip Office Furniture : : 2004
equip office furniture. 

Google can show you the following information for this URL:

Show Google's cache of www.equipofficefurniture.com.au 
Find web pages that are similar to www.equipofficefurniture.com.au 
Find web pages that link to www.equipofficefurniture.com.au 
Find web pages that contain the term "www.equipofficefurniture.com.au" <<---
------------------------------------------------------
://www.google.com/search?q=www.equipofficefurniture.com.au


As you're probably aware, clicking on "link to" in the
next-to-the-bottom line will provide the Search Results for a "link:"
command with the URL string you entered -- showing only those pages
with a high-enough ranking to be included (in this case, Google
returns "Results 1 - 1 of 1").
://www.google.com/search?q=link:vAMnWhIuXxgJ:www.equipofficefurniture.com.au/

******
But...
******
... if you click on "contain the term" in the last line, you should
get a list of ALL the web pages Google has indexed that include the
URL string you entered (in this case, Google returns "Results 1 - 10
of about 58").
://www.google.com/search?&sa=G&q=%22%2Bwww.equipofficefurniture.com.au%22


Now, something odd that I have discovered is that if you enter in the
Google Search text box the "link:" command with no space before the
URL, you get the same results as in the "link to" list above:

link:www.equipofficefurniture.com.au
://www.google.com/search?q=link%3Awww.equipofficefurniture.com.au&filter=0


*However*, if you enter in the Google Search text box the "link:"
command *with* a space before the URL, you usually get a list with
more URLs than the "link to" list, but fewer URLs than the "contain
the term" list.

link: www.equipofficefurniture.com.au
://www.google.com/search?q=link%3A+www.equipofficefurniture.com.au&filter=0

Note that for your URL, these sites have Page Rank anywhere from 0 to
2, and that some of the pages appear to no longer be in existence. As
far as I know, Google has never explained this little quirk. If you
use the "link:" command, you will want to be sure to *not* include a
space before the URL.


Before Rating my Answer, if you have any Questions about the above
information, please post a Request for Clarification, and I will be
glad to see what I can do for you.


I hope that this Answer provides exactly the information you were seeking!

Regards,

aceresearcher

Request for Answer Clarification by 1equip-ga on 02 Jun 2004 20:34 PDT
10/10 answer ! Many Thanks. All this work is obviously designed to
improve our page rank which is a long long way from number one. In
fact I have never been able to find Equip in a Google serch for office
furniture in Australia ( this may have improved with the Yahoo
listing, but I still can't find it ). Is there a way to easily find
out what number the site is ranked at without having to go through
each page.

Clarification of Answer by aceresearcher-ga on 03 Jun 2004 13:48 PDT
Thank you for the excellent 5-star rating and the generous tip!

<< Is there a way to easily find out what number the site is ranked at
without having to go through each page? >>
There do exist such programs; however, I do **NOT** recommend using
them, and here's why:

When you check page rank for a given page, you will have to do so by
specifying a set of key words, such as "office equipment" Australia .
But chances are good that if you want to check each page on your site,
you would want to do so based on what's contained on that page (for
instance:  ergonomic chairs Australia ). If you set up an automatic
program to check *all* the pages for *all* the sets of keywords in
which you are interested, you are going to be hitting Google with
massive, rapid-fire searches. And the Great And Powerful GoogleOz does
*not* like users sucking processing time on its servers in that way.
Doing something like this could get your own computer's IP address
banned from any access to Google at all!

Never mind the fact that many webmasters obsessively check their
Search Results Rankings several times each day -- that's just a
baaaaad idea.

My personal recommendation is that you develop a few sets of what you
feel are the most important search keyword combinations, and check
just your home page ranking *once a month*. Anything more is just an
exercise in futility and frustration -- a waste of time that would be
better spent on updating your website, developing your Customer base,
or spending time with your family and friends.

You can check your ranking using this handly little utility from
GoogleRankings.com:
http://www.googlerankings.com/index.php

Remember, too, that there is no point in including in your checks
keywords if they don't appear in the text of your home page; if they
are that important, they should be included somewhere in the text of
your page (in sentences that make sense; it is believed that the
Googlebot has been programmed to detect keyword spamming consisting of
long lists of keywords simply placed on a page). The more important a
keyword is, the closer it should appear to the top of your page.

Best Wishes,

ace

Clarification of Answer by aceresearcher-ga on 03 Jun 2004 13:52 PDT
By the way, I highly recommend that you get rid of that content-less
doorway page (Google discourages these, and it may cause your site to
be ignored or ranked less favorably).

The
http://www.equipofficefurniture.com.au/2004_pages/00.00_intro.html
page is what should come up when someone accesses the URL
http://http://www.equipofficefurniture.com.au

ace

Request for Answer Clarification by 1equip-ga on 03 Jun 2004 16:19 PDT
Hi Ace, Many thought provoking responses yet again. Just one more
point of clarification on this before I log my next question - do you
know how I can get a rank result just for Google.com.au which has a
button "Pages from Australia" which is all I am really interested in.
I can't get a ranking from Google Rankings at this sstage as we
obviously fall outside the top 1000.
Thanks,
1Equip

Clarification of Answer by aceresearcher-ga on 03 Jun 2004 19:12 PDT
Before you worry about finding your rank on Google.com.au, I'd like
you to take a look at the results of running the
http://www.equipofficefurniture.com.au/2004_pages/00.00_intro.html
page (on the assumption that you are going to move that page to
http://www.equipofficefurniture.com.au )
into Search Engine World's Keyword Density Analyzer:
( http://www.searchengineworld.com/cgi-bin/kwda.cgi )

Single Words
------------
Total Words: 15 
Occurrences : 57 
Count Word Density 
11 office     19.3% 
 7 furniture  12.28% 
 6 equip      10.53% 
 6 quote      10.53% 
 4 portfolio   7.02% 
 3 menu        5.26% 
 3 product     5.26% 
 3 view        5.26% 
 2 accessories 3.51% 
 2 choose      3.51% 
 2 filing      3.51% 
 2 group       3.51% 
 2 hand        3.51% 
 2 left        3.51% 
 2 request     3.51%
 
2 Word Phrases: 10
------------------
Occurrences : 27 
Count Word Density 
 5 office furniture  18.52% 
 4 quote portfolio   14.81% 
 3 equip office      11.11% 
 3 furniture office  11.11% 
 2 hand menu          7.41% 
 2 left hand          7.41% 
 2 office accessories 7.41% 
 2 product group      7.41% 
 2 quote request      7.41% 
 2 view quote         7.41% 

3 Word Phrases: 3 
------------------
Occurrences : 7 
Count Word Density 
3 equip office furniture  42.86% 
2 left hand menu          28.57% 
2 office furniture office 28.57% 


While having .au in your URL will help you in terms of placement in
Google.com.au, notice that the word "Australia" never appears on your
most important page (and neither does the word equipment)! I urge you
to consider putting something like:
"Serving all of Australia with the finest office furniture and equipment!
We ship to New South Wales, Victoria, Queensland, Northern Territory,
Southern Australia, Western Australia, and Tasmania"
on your page, and include the word Australia several times in the text
(where it makes sense) on this page.

Then, change your <title> and <meta> tags:
(what you list as your page TITLE is what shows up in the capsule
description in a page of Google search results)
<title>Equip Office Furniture Australia - office furnishings and equipment</title>
<META NAME="Title" CONTENT="Equip Office Furniture Australia - office
furnishings and equipment">
<META NAME="Subject" CONTENT="Office Furniture">
<META NAME="Keywords" CONTENT="Australia, office furniture,
Australian, New South Wales, Victoria, Queensland, Northern Territory,
Southern Australia, Western Australia, Tasmania, office, furniture,
Equip, Equip Office Furniture, office equipment, office chairs, desks,
filing cabinets, workstations, office accessories, office products">

Get rid of the images you use for your menu tabs and replace them with
actual text tabs (the Googlebot can't read pictures of words).

These things might help your position in Search Results significantly.

Once you've made the changes to your site, resubmit it at the Google
Australia Submit URL:
://www.google.com.au/addurl.html

I did a quick search and was unable to find a free tool like
googlerankings.com where you can check your site's ranking just on
www.google.com.au . If this is something you'd really like to have,
you might consider posting a separate Question for research to find
one.

Regards,

ace

Request for Answer Clarification by 1equip-ga on 03 Jun 2004 20:09 PDT
Hi Ace, 
If we were able to agree a suitable fee, could you make the changes
basically as you've suggested. There would have to be a couple of
adjustments as we don't supply office "equipment" per se, and can not
currently deliver Australia wide, but basically just into the Sydney
market.
As a secondary step, I've been considering getting rid of the whole
"quote request" format altogether as we are more a "total office
solutions provider"  with 5 sales reps "on the road" than a retail
outlet. Our basic company philosophy is that "We provide total office
solutions, and we can come to you - Sydney metro".
  If we can get the Sydney market right, and the website is a key
element in my opinion, our third step would possibly be to modify the
site again to be able to sell Aust wide from our Sydney base.
But back to basics - I'm not sure what the first step entails, but am
interested to see if we can reach a suitable agreement. You can always
use the "contact us" option in the website if that makes it easier but
I don't want to contravene any Google rules.
Regards,
1Equip

Clarification of Answer by aceresearcher-ga on 03 Jun 2004 20:24 PDT
Can I call you by a first name or nickname? It drives me crazy, trying
to call you "1equip"!!!

Thanks for your kind offer.

According to our Terms of Service, Researchers are not permitted to
contact Customers outside of Google Answers (although many Researchers
run their own Researching and Website Design businesses on the side).

If posting html code changes on Google Answers would be acceptable to
you, I would certainly be able and willing to do that.

I would need to know specifically what changes you want made, and in
what sort of time frame you would require the changes to be completed,
as I do have some other demands on my time and I would not be willing
to commit to a deadline if I could not follow through on it timewise.

Thanks,

ace

Request for Answer Clarification by 1equip-ga on 03 Jun 2004 20:42 PDT
Hi Ace,
My name is Kym - male. Unfortunately I don't think I know enough about
websites,  the internet, software or computers etc to make the
necessary changes. What if I contacted you rather than the other way
around. The timeframe is not tight as this is a "work in progress" and
I'm trying to learn along the way as well.
Regards,
Kym

Clarification of Answer by aceresearcher-ga on 03 Jun 2004 20:53 PDT
Okay, Kym, let's see what we can do...

I need to ask:

- who created your web pages, you or someone else?
- using what program?
- who does your website hosting?
- do you have the ability to load new pages to your webhost's server?

Request for Answer Clarification by 1equip-ga on 03 Jun 2004 22:29 PDT
Hi Ace,
Great news. Give me a couple of days to get my act together and pull
in the necessary information. It's late Friday afternoon and I should
be back to you Tuesday at the latest.

Regards,
Kym

Request for Answer Clarification by 1equip-ga on 17 Jun 2004 00:32 PDT
Hi Ace,
I haven't fogotten you but we only bought the business last December
and I am still trying to get the additional information you require on
the website. What I can tell you is that the website was designed by a
3rd party, and has been modified for the last couple of years by a
company called Loyalty in Sydney - www.loyaltyaust.com.au. I asked
Loyalty about removing the "Browse" page which they went ahead and did
without my OK. But from what I understand it won't do us much good
anyway as the menu tabs on no only this page but  every other product
page are all images - so is the goal reasonably  achievable ? Our
website hosting is done by a company called Faredge
-www.faredge.com.au. Will respond again as soon as I have it.
By the way, where are you based.
Regards,
Kym

Clarification of Answer by aceresearcher-ga on 21 Jun 2004 10:03 PDT
<< But from what I understand it won't do us much good anyway as the
menu tabs on no only this page but every other product page are all
images - so is the goal reasonably achievable? >>

Whether the goal is achievable depends on:

1) Whether your website designer is willing (and actually knows how
to) redesign your menus to be text (many web designers simply use
webdesign software to create websites and have no idea how to actually
program in HTML).

2) How much they insist on charging you for that service. (If their
contract with you also guaranteed a search-engine-optimized website,
you may have grounds for expecting them to do it for free;
image-driven menus are **NOT** search-engine-optimized.)

3) Whether you have a maintenance contract with them which requires
that *they* maintain your site, or whether you can hire someone else
to do it for you.

ace

Request for Answer Clarification by 1equip-ga on 30 Jun 2004 19:56 PDT
Hi Ace,
The remaining information is as follows. Loyalty created the web pages
using Dreamweaver, Fireworks and Photoshop " plus other regular
cosding." We don't have access to the site so I imagine this makes the
task virtually impossible to complete remotely.
Regards,
Kym

Clarification of Answer by aceresearcher-ga on 01 Jul 2004 11:44 PDT
<< Loyalty created the web pages using Dreamweaver, Fireworks and
Photoshop "plus other regular coding." We don't have access to the
site so I imagine this makes the task virtually impossible to complete
remotely. >>

Does/did your contract with Loyalty:
1) specify that your site would be Search Engine Optimized (SEO)?
2) specify one-time creation of the site,
   or ongoing maintenance of it as well?
3) specify that you have ownership of the site once it is developed, 
   or that they retain ownership of the code and images,
   and you lose your rights to it if you terminate 
   your maintenance agreement with them?
1equip-ga rated this answer:5 out of 5 stars and gave an additional tip of: $5.00
Spot on and to the point with some excellent tips along the way.

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