I would like to explore becoming a speaker on the subject of business
to business marketing strategy. What is the scope for an opportunity
like this?

Thanks

Max

Hmmmm... and why are you qualified to speak on this topic if you
cannot justify your own marketplace?  Sorry... had to ask. LOL! I
imagine many others asked the same question, and that's why you didn't
get an answer.

I would say that the opportunity is significant provided you are
willing to work in a large geographic area (or travel), and that you
can put significant dollars towards promoting yourself. Having an
agent helps tremendously, as does having a published book or having
proprietary material that you've developed and can offer that is
unique from other speakers. Aligning yourself with one of the content
houses that sponsor speaker bureaus is also a plus.

There's definitely a need out there, and the engagements go to the
ones that provide solid content, a verifiable track record (proof's in
the puddin') , and are available at a fee that sponsors can afford --
typically $1500 per 7-hour day (and up slightly depending on
audience.)

You might also want to consider in-house training... going to a
business and training their marketing department for a fee (typically
around $350-$500 per person per 2-day engagement.)

You must have print or electronic materials for the course content,
and a website and email address are a must -- but being a marketing
professional, you probably know that already, right?

Good luck.

Thanks. Makes me wonder why you're trying to pretend to be qualified
to answer business questions here when you aren't even familar with
the concept of market research which is what I was trying to do! LOL

I'll go through your comments to see if there's any merit.

Kind regards

Max

We are always looking to individuals with ideas to discuss our side of
the B2B environment.  What is your area of expertise?  we're at
www.nethawk.net