Hi there webtraff-ga,
With the resurgence of Internet Marketing, online ad networks are
increasingly becoming popular once more to advertisers. The following
is a list of major networks along with their reach and capabilities.
As you are interested in an enormous amount of traffic, the ones with
the most volumes/history have been examined in detail, while the
smaller ones have been mentioned in the end.
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24/7 Real Media
http://www.247realmedia.com
Their publishers are primarily high-volume sites; Their network
contains 750 sites, approximately 50 of which are large sites. In
terms of traffic, they serve over 9 billion impressions monthly
(number of unique visitors are undisclosed)
Their pricing methods include CPM (Cost Per Thousand Impressions), CPC
(Cost Per Click), CPA (Cost per Action) ads.
http://www.247realmedia.com/
Adtegrity
http://www.adtegrity.com/
Adtegrity serves apprixmately 600 million impressions through their
publishers websites and targeted emails lists. The network has
approximately 34 million uniques, and has doubled in size in the past
9 months. They have 5 channels within their networks: Entertainment,
Women's Oriented, Business, Technology, and International. Adtegrity
primarily focus on sites that have large number of (one to ten
million) page views with upward trends in view and unique visits.
You are allowed to advertise in all banner sizes that have been
approved by the Internet Advertising Bureau. (www.iab.net). More
specifically, 468s, Skyscrapers, Pops (all sizes), text links, etc.
They haved stated that they will work with all campaign payment models
including CPM, CPC, and CPA.
BURST!
http://www.burstmedia.com
BURST! network contains about 2,000 specialty-content websites through
477 content channels. They deliver approximately 2 billion monthly
advertising impressions, and reach one-in-four people on the Internet
(source: comScore Media Metrix)
It is one of the older extant online ad networks and a survivor of the
past several years' string of bankruptcies and fusions. Burst Media
would deliver a dependable and quality traffic to your website.
They allow you to advertise in the following media formats:
468x60, 728x90, 120x600 and 160x600 skyscrapers, optional
interstitial, capped pop-up and pop-unders
Their pricing methods are mostly CPM, while PPC (price per click) is
available for some campaigns.
Tribal Fusion
http://www.tribalfusion.com/
In their words "Tribal Fusion is a Site Representation Company and
Online Ad Network focused on high quality sites with targeted content
and significant reach. We represent over 500 sites and serve 1.6
billion monthly impressions that reach over 65 million users each
month.?
Upon further research, I've found that they have 700 Sites on their
network with 4.5 billion monthly impressions, and 74 million unique
users per month.
The overall CPM levels are consistently higher than many of the
competing ad networks. However, most advertisers are willing to pay
this premium due to the overall high quality of site content and
visitor traffic, as well as the low-risk testing and optimization
options available. An advertiser can launch a test flight for as low
as $25 ? far less than the $1,000 minimum buy required by many
competitors.
Media formats supported are 728x90, 336x280, 468x60, some skyscrapers,
optional interstitial, capped pop-up and pop-unders
Fastclick Online Advertising
http://www.fastclick.com/
The network features: standard and Leaderboard banners with fair CPM
and CPC rates, 300x250 and 180x150 rectangles, 120x600 and 160x600
skyscrapers, 300x600 half page ads, capped high-CPM onFocus popunders
and InVue ads.
It is well known for its perfect record on accurate and on-time
payment with one of the fastest turnaround time on the web towards its
publishers.
For the advertisers' benefit, they have a very strict quality control
and review process sites must undergo in order to achieve acceptance
to the network. Sites are continually audited to ensure that all
purchased impressions are valid and appropriate.
The Fastclick Ad Network reaches over 68 million unique Internet users
each month through 6,200 active sites. Most of these sites are small
publishers, with a few large ones as well.
ValueClick
http://www.valueclick.com/
At one point Valueclick shared a the top position among ad networks,
with over 30,000 publishers generating nearly 4 billion monthly
impressions. Recently, the network now offers 6,000 publishers, 120
million unique users worldwide and 3 billion ad impressions served per
month.
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Other Major Ad Networks:
Advertising.com
http://www.advertising.com
They have yet to contact me back with a specific amount of
traffic/reach their network has, but rest assured Advertising.com is
one of, if not the largest ad network in the industry. Their network
includes major publishers as Network includes Associated Press,
Billboard.com, eUniverse, and KnightRidder.
Kanoodle.com ContextTarget
http://www.kanoodle.com/
Pricing method: PPC auction
Network/Reach: Sites include MSNBC.com, CBSMarketWatch.com and TheMotleyFool.com
Google AdSense
https://www.google.com/adsense/
Google announced its expansion last month of its AdSense contextual ad
offering. Google has added .GIF and .JPG banner capabilities with
thousands of small- to mid- sized publishers and a few large ones.
For Consideration:
Overture
http://www.overture.com
Overture is not an ad network, but a service provider for
sponsored-search, enabling advertisers to bid for search results
placement on specific keywords relevant to their business.
Their reach is estimated to be 80% of US internet users, with more
than 100,000 advertisers. A partial list of their leading
distribution partners/sites include -
Yahoo!
MSN
InfoSpace
CNN.com, SI.com, CNNMoney.com
WSJ Online
Also noteworthy is the behavioral marketing player Tacoda that is
currently building its own ad network to compete for search revenue.
Their new network, AudienceMatch, will mimic the popular models of
Google (Adsense) and OVerture (ContentMatch) but targeting by behavior
rather than by context.
These networks are capable of providing you with enough web traffic to
reach an overwhelming majority of the US internet users. All the
networks/services listed are reputable/reliable and have a solid track
record with its' publishers and advertisers.
If you would like clarification on any part of the answer, please feel
free to request clarification before rating the answer.
Best regards,
Tox-ga
Google search strategy:
Google Web Search: combination of ad network(s), internet advertising,
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