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Subject:
OEM computer hardware brand labels
Category: Computers Asked by: harijs-ga List Price: $2.00 |
Posted:
08 Jun 2004 13:09 PDT
Expires: 08 Jul 2004 13:09 PDT Question ID: 358316 |
If I want to attach the brand label of my company to computer hardware OEM products I sell - e.g. like Compaq labeled OEM Logitech mice as Compaq mice, Maxtor hard drives as Compaq hard drives, and Matrox video cards as the Compaq's QVision 2000+ video card - do I need to have a contract with the OEM manufacturer, do I need to fullfill the requirements of some licence, or can I just start placing stickers on the OEM hardware stating "such-and-such small computer shop"? |
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There is no answer at this time. |
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Subject:
Re: OEM computer hardware brand labels
From: ipfan-ga on 08 Jun 2004 13:40 PDT |
Under trademark law you are free to resell another company's products, using their trademarks and branding, without a license. So, you could buy 1,000 Logitech mice and advertise them as Logitech mice without a trademark license. What you are proposing, however, is co-branding, and that is different. Because you are placing your brand onto the other company?s product along with their brand, there is a possibility that it will be looked upon as a form of source confusion by consumers. i.e., they will not know who is making the product for sure. Moreover, the manufacturer may object to your co-branding because it creates the appearance that they are sponsoring or endorsing your product line. So, you should approach the manufacturer(s) about a co-branding agreement. Am I wrong in assuming that the manufacturer's brand will also appear on the products, or is this a private label deal where only your brand will appear? |
Subject:
Re: OEM computer hardware brand labels
From: lifejustice-ga on 21 Jun 2004 15:44 PDT |
Yes. In order to become an OEM dealer or change an OEM device, you need to arrange to become a distributer for the particular company that you are buying OEM devices from. Companies require an OEM contract signed in order to sell as a legimate distributer and to alter any devices. Not only does this contract give you a price break, but it also frees the manufacturer of any burdens or liability on the product that you are reselling. You can contact most companies and ask how to become a business partner/distributer. This way, you will also get better deals on their equipment, and change the item however you need. An example of this is your computer. Did your computer come with Windows already installed? Right Click on "my computer" and go to properties. Near the bottom, it will tell you who gives free support for your windows software. Also, under "Registered to:" The second group of digits will say OEM, telling you that the Windows Software on your computer actually belongs to the Manufacturer of the computer. Microsoft sells "Windows XP" over the shelves. Dell (or your computer manufacturer) can buy microsoft Windows for cheap and change the drivers, or any startup options or the registry. They also agree to support Windows XP, taking the burden off of Microsoft for finding the way that the OEM has changed the software. |
Subject:
Re: OEM computer hardware brand labels
From: harijs-ga on 21 Jun 2004 16:47 PDT |
Thanks a lot for your advice, ipfan and lifejustice, it was just the information I was seeking! |
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