Dell Computers sends out over 200 million catalogs per year.
From the National Center for Database Marketing:
?This session will provide a review of Dell?s Customer Acquisition
database marketing efforts. Built on a database that contains most of
the households in the U.S., Dell?s database marketing efforts drive
over 200 million catalogs per year. By maintaining marketing history
and demographics, the analytics and database content have been
continuously improved, driving simultaneous increases in both response
and circulation.?
The National Center for Database Marketing : 2004
http://ncdmwinter.com/thurs_dec_4/
Dell Computers sends some 12 million catalogs to small businesses.
?Dell has told solution providers it doesn't intend to target their
customers, although it sends some 12 million catalogs to small
businesses and advertises to them as well.?
Google Cache
http://64.233.161.104/search?q=cache:GKIex7-U9wQJ:vb.channelsupersearch.com/news/var/37260.asp+Dell++%22million+OR+billion+catalogs+%22&hl=en
?Dell has told solution providers it doesn't intend to target their
customers, even though it sends about 12 million catalogs to small
businesses and advertises to them as well.?
Var Business
http://www.varbusiness.com/sections/news/dailyarchives.jhtml?articleId=18838272&_requestid=68517
In 2000 Dell Computers sent out 120 million catalogs.
According to Stephen M. Kearney, Senior Vice President, Corporate and
Business Development of the United States Postal Service at the
Electronic Billing 2000 Conference in 2000: ?Dell computer mails over
40 million catalogs a quarter.?
Post Insight
http://www.postinsight.pb.com/go.cfm?file=KearneyE_Pay2pdf.pdf
Dell computer was the top catalog publisher in 2001 and 2002
Dell Computer Corp. sales ($ millions)
Catalog Sales 2002 $35,404.0
Catalog Sales 2001 $31,168.0
Retail Traffic
http://retailtrafficmag.com/ar/marketing_big_bigger/
Search criteria:
Dell ?million catalogs?
I hope you find this helpful!
Best regards,
Bobbie7 |
