Am I right in thinking that with adbobe framemaker 7.0, you can take a
.pdf file by importing it, and then convert it to .html for upload to
your website, so that when someone browsing your site reads the doc,
(s)he reads the doc in html form ie he does not have to open adobe
reader to see the contents?

I am not aware that Framemaker can do this. 

YOu can submit the document in this site and get the html file for it. 
http://www.adobe.com/products/acrobat/access_simple_form.html


If you are interested in free software, this one claims to convert pdf to html
http://www.pdf995.com/download.html

Yes, thankyou, thankyou. That is EXACTLY the answer I wanted - saves
me spending hours and hours on Framemaker Tryout Download, only to
find out it cant do that. And seems like your free sites are
magnificent. Thanks a lot and payment of $5.00 to you is well worth
it. Where do I say to Google 'quite happy with answer'?

Will probably be asking more questions later - look out for me please

Thanks a lot

leetim, 
I am not a google researcher. So you cannot leave a feedback for me.

If you need more information on free products regarding 'pdf to html',
please use "pdf to html" "free download" as keywords in google also
try different variations.

Regards,
aInnovate