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Q: Magazine failure rate ( Answered,   0 Comments )
Question  
Subject: Magazine failure rate
Category: Business and Money
Asked by: chmiller-ga
List Price: $5.00
Posted: 11 Jun 2004 06:28 PDT
Expires: 11 Jul 2004 06:28 PDT
Question ID: 359645
I need statistics from a reliable source on the failure rate of new magzines.
Also helpful would be examples of magazines that have failed recently.
Answer  
Subject: Re: Magazine failure rate
Answered By: thx1138-ga on 11 Jun 2004 08:30 PDT
 
Hello chmiller and thank you for your question.

According to Samir A Husni (Acting chair and professor of journalism
at the University of Mississippi) 60% of magazines fail in their first
year, 80% fail by their fourth year, and 90% fail by their tenth year.

See:

"But although 60 percent of new magazines never make it through their
first year, the climate for start-ups is better now than it has been
for several years, said Samir A. Husni, a journalism professor at the
University of Mississippi who publishes an annual guide to magazines."
http://www.grammy.com/features/2003/1203_tracksmagazine.aspx

"Sixty percent of new magazines fail in the first year, Husni said.
Eighty percent are gone by their fourth year and 90 percent are dead
after a decade, he said."
http://www.mentalfloss.com/press_birminghamnews2.htm

"And according to Dr. Samir Husni, a journalism professor at the
University of Mississippi who is one of the nation's leading magazine
experts, sixty percent of new magazines fail in the first year(2). But
in 2001, the environment was even tougher -- a nationwide recession,
the "dot com" bust, a terrorism attack, and a plummeting stock market
were all detriments to starting any new business, much less a
magazine."
http://articles.findarticles.com/p/articles/mi_m4PRN/is_2004_March_1/ai_113760778

From the University of Mississippi website
"SAMIR A HUSNI
JOURNALISM
ACTING CHAIR AND PROFESSOR OF JOURNALISM
231 FARLEY
UNIVERSITY, MS 38677 
hsamir@olemiss.edu
+16629155502
employee, faculty"
https://secure.olemiss.edu/services/directory_index.html

===============================================================================

Some recently failed magazines:

Rosie O'Donnell's magazine "Rosie"

"Short said in the interview O'Donnell said that information she
shared with Carpenter, with whom she shares adopted children, was used
against her in a court battle over her failed magazine, Rosie."
http://morningsun.net/stories/022704/loc_20040227018.shtml

"How should freelance writers go about pitching Shout?
[Ed. note: Shout magazine folded in February 2003.]"
http://www.mediabistro.com/content/archives/02/12/31/

"Talk magazine only folded in January 2002 ? a p.r. bonanza that rated
international"
http://foliomag.com/mag/marketing_glossies_awards/

"The American Lawyer magazine"
"Founded in 1997, the magazine folded in September 2001."
http://www.browndailyherald.com/stories.asp?storyID=2099.

Thank you for your question, and if you need any clarification of my
answer, do not hesitate to ask before rating my answer.

(For more failed magazines, see my search strategy below)

Very best regards

THX1138

Search strategy included:
"the magazine failed OR folded in" 
://www.google.com/search?q=+%22+the+magazine+failed+OR+folded+in+%22+&hl=en&lr=&ie=UTF-8&as_qdr=all&start=20&sa=N
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