Google Answers Logo
View Question
Q: Magazine failure rate ( Answered,   0 Comments )
Subject: Magazine failure rate
Category: Business and Money
Asked by: chmiller-ga
List Price: $5.00
Posted: 11 Jun 2004 06:28 PDT
Expires: 11 Jul 2004 06:28 PDT
Question ID: 359645
I need statistics from a reliable source on the failure rate of new magzines.
Also helpful would be examples of magazines that have failed recently.
Subject: Re: Magazine failure rate
Answered By: thx1138-ga on 11 Jun 2004 08:30 PDT
Hello chmiller and thank you for your question.

According to Samir A Husni (Acting chair and professor of journalism
at the University of Mississippi) 60% of magazines fail in their first
year, 80% fail by their fourth year, and 90% fail by their tenth year.


"But although 60 percent of new magazines never make it through their
first year, the climate for start-ups is better now than it has been
for several years, said Samir A. Husni, a journalism professor at the
University of Mississippi who publishes an annual guide to magazines."

"Sixty percent of new magazines fail in the first year, Husni said.
Eighty percent are gone by their fourth year and 90 percent are dead
after a decade, he said."

"And according to Dr. Samir Husni, a journalism professor at the
University of Mississippi who is one of the nation's leading magazine
experts, sixty percent of new magazines fail in the first year(2). But
in 2001, the environment was even tougher -- a nationwide recession,
the "dot com" bust, a terrorism attack, and a plummeting stock market
were all detriments to starting any new business, much less a

From the University of Mississippi website
employee, faculty"


Some recently failed magazines:

Rosie O'Donnell's magazine "Rosie"

"Short said in the interview O'Donnell said that information she
shared with Carpenter, with whom she shares adopted children, was used
against her in a court battle over her failed magazine, Rosie."

"How should freelance writers go about pitching Shout?
[Ed. note: Shout magazine folded in February 2003.]"

"Talk magazine only folded in January 2002 ? a p.r. bonanza that rated

"The American Lawyer magazine"
"Founded in 1997, the magazine folded in September 2001."

Thank you for your question, and if you need any clarification of my
answer, do not hesitate to ask before rating my answer.

(For more failed magazines, see my search strategy below)

Very best regards


Search strategy included:
"the magazine failed OR folded in" 
There are no comments at this time.

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  

Google Home - Answers FAQ - Terms of Service - Privacy Policy