ginagal --
You have asked a very specific question, and I am pleased to be able
to give you a very specific answer.
As of June 2003 (the most recent information available), 53.7% of
basic cable subscribers subscribed to one or more premium services (of
which HBO is the most popular choice among many alternatives).
I derived this information from the Federal Communications Commission
document that can be cited as follows:
"Tenth Annual Report, Annual Assessment of the Status of Competition
in the Market for the Delivery of Video Programming," MB Docket No.
O3-172, Released January 28, 2004, Table 1, p. 17, and Table 2, p. 19.
I derived the percentage you requested from the following numbers from
those cited tables:
There were 65.9 million basic cable subscribers (i.e., all cable
subscribers) as of June 2003 (Table 1 cited above).
There were 35.4 million subscribers who also subscribed to one or more
premium services (Table 2 cited above).
35.4 million is 53.7% of 65.9 million.
I had some trouble finding a working link to the text of the document,
because the links to the document at the FCC's website are not
functioning at the moment (for me, at least). I did find a copy of
the document cached by Google in HTML format, and here is a link to
it:
FCC: Tenth Annual Report
http://tinyurl.com/2t4j5
This version loses some of the original formatting in the tables
containing the information (on pages 17 and 19, as cited above), but
it is still readable.
For future reference, here is a link to the FCC's Web page that
purports to link to the document in PDF or Word formats (but which, as
I said, wouldn't do so for me today):
FCC: Mass Media Bureau Reports
http://www.fcc.gov/mb/csrptpg.html
Search Strategy:
I first unsuccessfully tried several Google searches such as this one:
cable "percent of" "to premium"
://www.google.com/search?q=cable+%22percent+of%22++%22to+premium%22&hl=en&lr=&ie=UTF-8&safe=off&start=20&sa=N
Since I am familiar with the FCC's annual reports on the "video
marketplace," I then went to its website, and quickly discovered that
the link to the most recent report didn't work. I then found the most
recent annual report that had a working link at the FCC's site (the
Eighth) and I found that the statistic you are seeking (as of 2001)
was derivable there.
Assuming that the Commission reports the same categories of
information from year to year, I then resumed the search for an
accessible copy of the Tenth Annual Report. I found the cached copy
(in accessible HTML format), using the following Google search:
"tenth annual report" assessment video
://www.google.com/search?q=%22tenth+annual++report%22++assessment+video&hl=en&lr=&ie=UTF-8&safe=off&start=10&sa=N
I
I am confident that this is exactly the information you are seeking.
If anything is unclear, please ask for clarification before rating the
answer.
markj-ga |
