Hello tornell-ga,
This turned out to be a tougher search assignment than I expected. It
was fairly easy to find highly ranked executive development program
listings from Business Week and the Financial Times. I used these as
the major guide to finding open enrollment executive development
programs that offered marketing oriented courses with special emphasis
on business-to-business marketing. I was surprised to find that many
of these highly rated schools didn?t offer much in the way of
marketing oriented courses or programs. Many of them emphasized
general leadership development while also offering specialized areas
of emphasis in finance, human resources, general management, various
other topics as well as marketing. I?ve included the full lists so
that you can continue your explorations beyond the top twelve
selections I?ve made for you.
The final list I?ve put together concentrates on the executive
development programs that offer marketing courses. In each case I
selected the course that looks like it would best meet your
requirements but I also included the links to the pages that offered
an overview of the general program and the marketing curriculum. I
especially had a hard time finding UK institutions that emphasized
marketing. For one of the UK selections I substituted INSEAD because
it is very highly rated and offers programs not just in France but
worldwide.
(NOTE: Although Harvard Business School should be included on this
list I've skipped it because all of the programs that might be of
interest have been completed for 2004 and have not yet been scheduled
for 2005.)
I hope this list will help you find the executive development program
that best meets your needs. Wishing you success for your future
education.
~ czh ~
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RANKINGS OF BEST EXECUTIVE DEVELOPMENT PROGRAMS
===============================================
http://www.businessweek.com/bschools/03/exec_ed_rank.htm/
http://yahoo.businessweek.com/magazine/content/03_42/b3854704.htm
OCTOBER 20, 2003
BusinessWeek ?20 Best Executive Education Programs? for Open Enrollment:
1 Harvard ? Cambridge, MA
2 Pennsylvania (Wharton) ? Philadelphia, PA
3 Michigan ? Ann Arbor, MI
4 Center for Creative Leadership ? Greensboro, NC
5 INSEAD ? France/Singapore
6 Stanford ? Palo Alto, CA
7 Columbia ? New York, NY
6 IMD ? Lausanne, Switzerland
9 Northwestern (Kellogg) ? Evanston, IL
10 London Business School ? London, UK
11 Virginia (Darden) ? Charlottesville, VA
12 Chicago ? Chicago, IL
13 Thunderbird ? Glendale, AZ
14 American Management Association (MANY LOCATIONS)
15 Case Western Reserve (Weatherhead) ? Cleveland, OH
16 MIT (Sloan) ? Cambridge, MA
17 Duke (Fuqua) ? Durham, NC
18 IESE ? Barcelona, Spain
19 NYU (Stern) ? New York, NY
20 UNC (Kehan-Flagler) ? Chapel Hill, NC
BusinessWeek ?Best Executive Education Programs? ? Non-US (UK listings)
Ashridge
Cranfield
Henley
London Business School
Manchester
-------------------------------------------------
http://specials.ft.com/spdocs/exed1.pdf
Financial Times Open enrolment programme provider rankings 2003 (pdf format)
http://rankings.ft.com/rankings/openProgrammes/rankings.html
Financial Times -- Executive education rankings 2004 - Open programmes
(Edited to show US and UK schools only)
Rank in 2004 School name Country
1 Harvard Business School USA
2 Duke University: Fuqua USA
2 Northwestern University: Kellogg USA
4 University of Virginia: Darden USA
5 Columbia Business School USA
5 University of Pennsylvania: Wharton USA
7 Centre for Creative Leadership USA
9 University of Chicago GSB USA
10 Stanford University GSB USA
12 University of Michigan USA
16 Dartmouth College: Tuck USA
16 Babson Executive Education USA
18 Thunderbird: Garvin USA
20 UCLA: Anderson USA
21 London Business School UK
24 UNC: Kenan-Flagler USA
26 Cranfield School of Management UK
28 MIT: Sloan USA
29 University of Wisconsin-Madison USA
31 Ashridge UK
34 UC Berkeley: Haas USA
36 Henley Management College UK
==================================================
UNITED STATES -- EXECUTIVE DEVELOPMENT - MARKETING
==================================================
1)
University/Institution, Location, Reputation
Wharton School -- University of Pennsylvania
Philadelphia - Steinberg Conference Center
#2 Business Week list
#5 Financial Times list
-------------
Course/Program Title and Description
Essentials of Marketing (5 days)
Essentials of Marketing provides you with the core concepts and
strategic perspectives of marketing. In 5 intensive days, the program
delivers the equivalent of the general marketing curriculum of most
MBA programs. This program helps you understand and apply the basic
techniques of marketing, including segmenting and targeting customers,
understanding the decision-making processes of your customers, using
lifetime customer value in marketing planning, developing a unique
brand, managing a product line, understanding distribution channels,
and making effective advertising decisions.
-------------
Course Dates
Nov 7-Nov 12, 2004 -- $7,450
-------------
URL and Contact Information
http://execed.wharton.upenn.edu/course.cfm?Program=EMK
Application Information
For more information about this program please contact a Course Consultant:
800.255.3932, extension 1408 (U.S. and Canada)
215.898.1776, extension 1408 (worldwide)
215.898.2064 (fax)
execed@wharton.upenn.edu (e-mail)
http://execed.wharton.upenn.edu/course_listing.cfm
See additional course listings.
-------------------------------------------------
2)
University/Institution, Location, Reputation
Columbia Business School
New York, NY
#7 on Business Week list
#5 Financial Times list
-------------
Course/Program Title and Description
Competitive Strategy for Business Markets (5 days)
Competitive Strategy for Business Markets explores the creation of
competitive advantage within business to business markets. The program
focuses on developing strategy and implementation programs for success
based on a solid market, and leveraging customer and competitor
insight. You will acquire the tools and frameworks to gain this
insight, develop strategy, and operate successfully in B2B markets. In
addition to highly interactive lectures and discussion sessions, you
will learn through a powerful action-learning environment using a
complex business market simulation, INDUSTRAT. Within the simulation,
participants make the equivalent of seven years of marketing strategy
decisions as you compete against four other firms. A prior version of
this program was known as Competitive Marketing Strategy.
-------------
Course Dates
2004 Session -- November 29-December 3 -- $7,500
2005 Sessions -- May 15-20, October 23-28 -- $7,500
-------------
URL and Contact Information
http://www0.gsb.columbia.edu/execed/open/programs/csbm.cfm
Click on links to Apply Now or Request Information
http://www0.gsb.columbia.edu/execed/open/bytopic.cfm#marketing
See additional courses that might be of interest
-------------------------------------------------
3)
University/Institution, Location, Reputation
Kellogg School of Management, Northwestern University
Evanston, IL
#9 Business Week list
#2 Financial Times list
-------------
Course/Program Title and Description
Business Marketing Strategy (5 days)
Learn the techniques for analyzing and building effective
business-to-business marketing strategies, and take away the tools to
implement them in your company. Senior faculty members from the
Kellogg School of Management?s marketing department lead this
intensive five-day seminar which explores the fundamentals and
leading-edge developments in the world of business-to-business
marketing. Topics covered in discussions, case studies, and exercises
include targeting market segments and positioning market offerings,
partnering and working relationships, building customer value models,
effective management of reseller channels, and constructing responsive
pricing strategies and tactics. The program provides exceptional
opportunities for broadening your perspective and exchanging marketing
ideas with an international group of peers, and analyzing the
marketing strategies of your own firm.
-------------
Course Length and/or Dates
July 18-23, 2004 -- $7,500
October 10-15, 2004 -- $7,500
-------------
URL and Contact Information
http://www.kellogg.northwestern.edu/execed/course/bustobus/bust_000.htm
Apply Online or Download Print Application
http://www.kellogg.northwestern.edu/execed/programs/topic.htm
See list of about a dozen Marketing and Sales Programs
-------------------------------------------------
4)
University/Institution, Location, Reputation
Darden Graduate School of Business Administration
University of Virginia, Charlottesville, VA
#11 Business Week list
#4 Financial Times list
-------------
Course/Program Title and Description
Designing Strategies for the Business Marketplace (5 days)
The complexity of the business-to-business marketplace requires
executives with general management, general marketing, or relevant
marketing responsibility to master the design and implementation of an
integrated business marketing plan. Sessions emphasize leading-edge
thinking, provide tools to apply these concepts, and highlight
techniques to analyze and build effective business marketing
strategies. Moreover, we explore new business models that have emerged
with the rise of e-commerce and the use of the Internet.
-------------
Course Dates
October 11-15, 2004 $5,900
-------------
URL and Contact Information
http://www.darden.virginia.edu/exed/programs/index.aspx?stage=sem&id=22
For more information or to register for this program
Contact us by email at Darden_Exed@Virginia.edu
or call (877) 833-3974 (U.S. and Canada) or (434) 924-3000 (Worldwide)
http://www.darden.virginia.edu/exed/programs/index.aspx?stage=cat&id=3
See list of additional programs
-------------------------------------------------
5)
University/Institution, Location, Reputation
The University of Chicago School of Business
Chicago, IL
#12 Business Week list
#9 Financial Times list
-------------
Course/Program Title and Description
Strategic Thinking For Changing Markets (3 days)
Difficult times require drastic measures. Traditional strategies,
branding, product differentiation, and lower costs are increasingly
losing their effectiveness in a world of global competition, rapid
copying of technologies and products, and relentless cost cutting.
This program presents a radically different approach to thinking
about, designing, and implementing strategies in today?s complex,
hypercompetitive markets.
-------------
Course Dates
November 3-5, 2004 -- $3,975.00
-------------
URL and Contact Information
http://www.chicagoexec.net/chicago.nsf/Program?OpenView&count=500&id=34
For More Information Contact:
THE UNIVERSITY OF CHICAGO GRADUATE SCHOOL OF BUSINESS
450 N. Cityfront Plaza Drive Chicago, IL 60611-4316 http://www.chicagoexec.net
Contact Us Online
Charles Schmidt
Associate Director of Executive Education
Phone: (312) 464-8732
Fax: (312) 464-8731
E-Mail: charles.schmidt@gsb.uchicago.edu
http://www.chicagoexec.net/chicago.nsf/EventsCat?OpenView&Count=1000
See list of additional programs
-------------------------------------------------
6)
University/Institution, Location, Reputation
American Management Association (many locations)
#14 Business Week list
-------------
Course/Program Title and Description
AMA's Advanced Course in Strategic Marketing (3 days / 1.8 CEUs)
Discover cutting-edge strategic marketing models?and their real-world
applications?to improve the success ratio of marketing activities.
Find new, advanced approaches to maximize the benefits of Internet and
e-commerce technology. Learn how to increase the spending rate of
current customers and cost effectively acquire new ones?and how to
integrate your marketing mix elements with corporate-wide goals and
strategies.
-------------
Course Dates
Check online schedules for dates and locations
AMA Members $1,695 / Nonmembers $1,895
-------------
URL and Contact Information
http://www.amanet.org/seminars/seminar.cfm?ID=1581&Cat=212&org=Sem
Register Online or
Call 1-800-262-9699 or your AMA account representative.
E-mail customerservice@amanet.org
Fax or Mail Text Registration Form
http://www.amanet.org/seminars/category.cfm?cat=212&org=Sem
See list for additional marketing programs
-------------------------------------------------
7)
University/Institution, Location, Reputation
Kenan-Flagler Business School
University of North Carolina at Chapel Hill, NC
#20 Business Week list
#24 Financial Times list
-------------
Course/Program Title and Description
Value Management Series (4 days)
The Value Management Series is useful for managers who are struggling
with strategic issues in the marketing context. It is particularly
important for managers who understand the tactical aspects of
marketing but are struggling with the ?big picture.? The series will
provide frameworks and tools that help managers build strong customer
relationships, manage and blunt competition, understand the
marketing-finance interface, and design and implement a comprehensive
marketing strategy for the firm.
The Value Management Series contains four one-day seminars, structured
to provide knowledge on specific topics; and for those who attend the
entire series, an overall understanding of the value management
process.
-------------
Course Dates
Sep 27-30, 2004
Series Tuition: $3,700
Individual Seminar Tuition: $1,300
-------------
URL and Contact Information
http://www.kenan-flagler.unc.edu/Programs/execEd/openEnrollment/mmi.cfm
Contact unc_exec@unc.edu
-------------------------------------------------
8)
University/Institution, Location, Reputation
Carlson School of Management
University of Minnesota
Minneapolis, MN
-------------
Course/Program Title and Description
Strategic Marketing Program (3 days)
Enhancing customer value, managing strategic alliances, developing a
global customer-based strategy, and growing mature brands-these are
topics of critical importance for experienced managers with
significant marketing responsibilities. The Strategic Marketing
Program explores the most current developments in these areas from
both the research and field perspectives. The program is designed to
enhance the ability of experienced managers to develop and implement
strategies that strengthen customer value and accelerate company
growth.
-------------
Course Dates
November 1-3, 2004
May 2-4, 2005
$2,500
-------------
URL and Contact Information
http://www.carlsonschool.umn.edu/Page1570.aspx
Sign up online or use the following contacts:
Phone: 612-624-2545 or 800-388-3863
E-mail: edc@carlsonschool.umn.edu
Fax: 612-626-9264
==================================================
UNITED KINGDOM -- EXECUTIVE DEVELOPMENT - MARKETING
==================================================
1)
University/Institution, Location, Reputation
London Business School
#10 Business Week list
#21 Financial Times list
-------------
Course/Program Title and Description
Market Driving Strategies
Designed to re-invigorate strategic marketing thinking, Market Driving
Strategies moves beyond the current logic of market driven companies
such as "the customer is king" and "relationship marketing". Although
listening to your customers is important, this programme explains how
you can also educate them to understand the leap in benefits you are
offering; driving the market forward rather than letting it drive you.
Breakthrough innovations require and environment that encourages
experimentation, tolerates mistakes and gives inspirational ideas time
to develop. This programme will help you and your company seek out
vision, see opportunities where others to not and unleash market
driving innovations that can be the source of sustainable competitive
advantage for your company.
-------------
Course Dates
27 June ? 2 July 2004 -- £4,950*
14 ? 19 November 2004 -- £4,950*
-------------
URL and Contact Information
http://www.london.edu/execed/Open_Enrolment_Programmes/Strategy_Programmes/Market_Driving_Strategies/market_driving_strategies.html
Follow link to Apply Online
Julia Titford
Client Services
Executive Education
London Business School
Regent's Park
London NW1 4SA
Tel: +44 (0)20 7706 6835
Fax: +44 (0)20 7724 6051
Email: juliatitford@london.edu
http://www.london.edu/execed/Open_Enrolment_Programmes/open_enrolment_programmes.html
See list of additional programs
-------------------------------------------------
2)
University/Institution, Location, Reputation
Cranfield School of Management, Cranfield University
Bedford MK43 0AL United Kingdom
Business Week International list
#26 Financial Times list
-------------
Course/Program Title and Description
Key Skills for World Class Marketing (5 days)
Overview
This programme is designed to cover the major principles, processes
and practices of effective marketing in the fast changing and
competitive business environment.
Managers will be challenged and stimulated in their thinking by
professionals in all aspects of the course. The material is rigorous
and rooted in best practice and research yet highly practical in its
application. Managers will develop insight and understanding into
current marketing issues that will refresh and develop their
understanding, and add to their confidence to bring about change in
their own organisations. New findings from our ?best practice?
research clubs into marketing will be integrated into the programme
content.
-------------
Course Dates
4 October 2004 to 8 October 2004
23 May 2005 to 27 May 2005
31 October 2005 to 4 November 2005
Current fee : £3400 + VAT
From May 2005 : £3490 + VAT
-------------
URL and Contact Information
http://www.som.cranfield.ac.uk/som/executive/course/overview.asp?id=158
For further information contact:
Sandra Marinaro
+ 44 (0) 1234 754817
s.marinaro@cranfield.ac.uk
http://www.som.cranfield.ac.uk/som/executive/search.asp?link=group&group_no=12
See additional course listings.
-------------------------------------------------
3)
University/Institution, Location, Reputation
INSEAD
France/Singapore and other locations worldwide for selected programs
#1 international school -- Forbes issue of 24 September 2003
#5 global -- Business Week issue of 20 October 2003
#7 global for customised programmes, and #11 overall -- Financial
Times issue of 17 May 2004
-------------
Course/Program Title and Description
Market Access: The Management of Marketing Channels (MMC) (5 days)
Effective marketing channels reach buyers, drive the success of
products and services, influence the achievement of cost containment
and can shape the future of entire industries. This specialised
marketing programme shows how channel members cooperate as an
integrated system to beat rivals. Gain long-term strategic advantage
here. Improve your overall channel marketing management
-------------
Course Dates
15-Nov-04 to 19-Nov-04 Fontainebleau -- 7,500 Euros
-------------
URL and Contact Information
http://www.insead.edu/project_management/channel_marketing_management/
http://www.insead.edu/project_management/app/apply_online.cfm
http://www.insead.edu/project_management/oep.cfm
Follow links to appropriate application and information contacts.
http://www.insead.edu/project_management/
See list of additional programs.
-------------------------------------------------
4)
University/Institution, Location, Reputation
The Chartered Institute of Marketing
CIM is the world?s largest professional body of marketing, with 60,000
members in 130 countries. We share a passion for marketing, we lead
the development of professional standards and practice, and we
champion the big issues and new ideas in the marketing world.
http://www.careerdynamo.com/marketing_qualifications.html
There are a number of marketing qualifications available in the UK,
most of which are also accepted across Europe. The courses with the
highest recognition among employers are those from the Chartered
Institute of Marketing (CIM) which offers qualifications at the
certificate, advanced certificate and diploma level; the CAM
(Communications, Advertising and Marketing) Foundation and various
Masters courses in the form of MAs, MScs or marketing-focused MBA
courses.
-------------
Course or Program Title, Length, Description
Why Train with CIM?
Our Track Record: CIM Training is the trainer of choice for some of
the world?s biggest, best-known organisations. We have the best
connections for marketing and use them to develop cutting-edge
material that informs all our courses.
Our Range: We have the widest range of one-day workshops for marketers
available. Topical and constantly evolving - there?s no better way of
building new abilities quickly. Whatever you need...we?ve got it.
-------------
Course Dates
http://www.cim.co.uk/cim/dev/html/couCouCou.cfm
A to Z of Courses
For details, and to make a booking, please click on a course title
from the list below.
Through CIM Academy we offer an extensive range of marketing and sales
qualifications and courses. From introductory level, for junior
marketers, through to advanced, for more experienced marketers.
-------------
URL and Contact Information
http://www.cim.co.uk/cim/dev/html/coucoures.cfm?CatID=all
For advice, contact us: training@cim.co.uk or call us +44 (0) 1628 427200
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