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Subject:
naming a product
Category: Miscellaneous Asked by: spa1-ga List Price: $100.00 |
Posted:
20 Jun 2004 17:10 PDT
Expires: 20 Jul 2004 17:10 PDT Question ID: 363767 |
volla-ga perhaps you want to head this one up. i'm reposting a request to name our food based supplement product/company which will customize vitamins in packs and the primary distibution channel will be doctors, spas, and allied health professionals. the names so far in the running are med-essence.com, and eesentia.com. My request is to focus on the art which comprises... "essence, mystry, bios, earth, and the science/medical which holds the packet, customized, medicine, longevity aspects. i believe especially after reading a link volla sent that the name should carry meaning...it could be a hybrid also...(meaning and sound) but i think it should be grounded in more meaning. i will pay the 100 to whoever can hit this squarely but i will also divvy up the 100 even if we do not score 100% does that make enough sense. i have a good track record with this and hope to get some good leads at least. |
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Subject:
Re: naming a product
Answered By: voila-ga on 20 Jun 2004 18:19 PDT Rated: |
Hiya Steve, Great timing ... I was just putting the finishing touches on my answer. By now, I suppose you've read through quite a bit about the mysteries of product naming. It's a multi-level process usually involving linguists, lawyers, and loopy graphic folks. I'm afraid this is just an initial step on your product sojourn. A while back, I had done some research on the cost of pharmaceutical branding and while there's an extra scientific and linguistic layer of investigation, those figures vary between $50,000 - $250,000. The nutraceutical industry may not have its feet held to the same FDA fire, but I'm sure the naming process is equally competitive and stringent. "The major business isn't picking a particular name, but getting it through the regulatory process. Because of that, it costs about $250, 000 to come up with a major brand name, and then $500,000 to $750,000 to get it registered as a trademark around the world -- a major expense but still only a fraction of the $900 million or so needed to market a new drug. http://www.brandinstitute.com/news1.htm http://www.nurseweek.com/features/97-7/drgname.html After you've prescreened some of these names (and hopefully you'll ask for others' input as well), no doubt you'll have to seek the advice of a knowledgeable trademark attorney for your next product phase. So here's my round of contenders and I hope there's at least one that's a good fit for your product. I've listed the pluses/minuses for each name along with any word or product associations that came to mind and some running commentary. The 'pak/packet' concept was a difficult one to expand or thesaurusize, so it's pretty much used throughout. --Organivite/Organipak.com --OrganiRx.com (organic: simple, healthful, and close to nature) --Omegaoats/Omegaoatpak.com (omega is often associated with 'best' but also has 'end,' 'death,' and 'extreme' connotations; oats might sound too agribiz) Word/Product/Place Associations: (omega) watches, Omega Institute, Rhinebeck, NY- the nation's largest holistic learning center, Omega-3 oil. (oats) highly nutritious grain filled with cholesterol-fighting soluble fiber. Wild Oats - nationwide chain of natural and organic food markets, Quaker Oats, Wild Oats Records - independent Nashville record label, "sow your wild oats" expression. You could also use alpha- which has an alfalfa grain association also. I'm not particularly keen on the double vowel pattern in the name and not all that sure there are even oats *in* your product but it has a generic 'green/grain' appeal. Again, we're flying blind on your product ingredients so we're trying to cover a lot of ground. --Alphaoats/Alphaoatpak.com --Biograin.com from Greek 'bios' meaning 'life.' The Biotal Company has an antimicrobial treatment process for grain, but I don't know if the process is trademarked/patented. http://www.biotal.co.uk/cereals/biograin/biograin.html and there's Bio-Grain bread made by Nutriforce but the domain name is unclaimed. http://www.nutriforce.ca/english/products.htm --Quinoatein.com (quinoa, pronounced keen-wa, called the "supergrain of the future") http://www.quinoa.net --Botanipak.com botanical: drug, medicinal preparation, or similar substance obtained from a plant or plants. --Nuvoceuticals/Nuvopak.com nuvo/new: changed for the better; rejuvenated --Sprigmatics.com (or Sprigmatix.com) (sprig: something leafy + delivery on the automatic) --Gigaherb.com (giga -- one billion; has a tech-ish appeal from "gigabyte" + herb; may connote one very large marijuana cigarette for the aging hippy blunt-ish crowd) --Cellavite.com cell (nourishment) + a (by way of, from) + vitamin; caveat here as Cellvite: Cellfood MultiVitamins already marketed) http://www.samsstore.com/celvit.html --Corcaps.com or Cortabs.com (core + capsules; cor also means 'heart' so if your product contains anything proven to have cardioprotective elements, that would be incorporated in the name) Similar product names: Corzide, Corgard and many other drugs ending in -cor. Replenity.com or RepleniPak.com (F. replenir 'to fill up') I'm rather partial to this one but it might sound too similar to a beauty product, like L´Oréal's Plenitude. There's also a nutritional product called Replenz http://www.nutritionstreet.com/replenz.shtml --SaluTab.coms or SaluPak.com (probably my second choice) salutary/salubrious (favorable to health, wholesome) beneficial; from L. salutaris 'healthful, from salus (gen. salutis) 'good health.' 'Salutary effects' is a standard bit of phrasing in medicine but if might not carry the immediate recognition you're looking for. It works for me and in PharmaWorld there are similar sounding drug formulations: Prevacid SoluTab and Remeron SolTab. --Ultivite.com or Ultipak.com from ultimus 'last, final,' superlative of *ulter* 'beyond' + vitamin --Elemend.com (elements + healing) I like this one, too, but don't know if it's generically tailored enough to your product. --Elemedica.com (organic elements + medicine) --FuturoMed.com from L. futurus 'about to be' With all the problems with our food supply and additives to extend its shelf life, nutrition in pill form may be the wave of the future. Of course, we'll lose a lot of folks in a mass gastronomic suicidal vat of creme brulee if that happens! The Six Feet Under staff is standing by in obsequio domini just in case. --Fiberfuel.com I'm not sure if your product line contains all that much fiber, which is coarse indigestible plant matter that 'fuels' the intestines, but I'm throwing it in anyway. There's also a biodiversity company called Fuel and Fiber. --Sustamed/Sustavite/Sustapak.com from 'sustenance': something, especially food, that sustains life or health. Similar product names: Sustacal and Sustagen, enteral nutrition formulas; check for trademark infringement issues. My guess: You'd probably be toast. --Genuvite.com from L. genuinus 'native, natural' from root of gignere "beget" + vitamin; although it might also sound like a joint supplement -- in particular the knee -- as genu also means 'knee,' i.e., genu varum. Similar product name: Geniherbs http://www.geniherbs.com/home.htm --qdailypak.com from the Latin medical abbreviation q.d., quaque die (every day); qdaily.com is domained (looks to be by a news site) so you'd need to check if this is ownable. You could also capitalize on the 'bene-trend' of 'good feeling' or 'well' like some of these products: Benefiber® , Benecol®, BeneFIX®, Benefit cosmetics, Beneful® dog food, Benefon telemetics, and a variant spelling Benicar®, an antihypertensive. There's a bit of bene-backlash and some figure we've reached a bene-tipping point with this prefix, so there's that. http://www.yourdictionary.com/about/topten2003. --BeneNutria.com --BeneCaps/BenePak.com Then there's the eu- Greek prefix meaning 'well,' 'good,' or in words like euthyroid, eurhythmia, euphonious, eugenics, euphoria. Phonetically, you'd have to domain the 'u' sound as well. --EuTerraPak or UTerraPak.com --Eugrainia.com or Ugrainia.com --AlloPak.com (building on the idea of allopathic medicine) The allopathic (allo means against, path means symptoms) approach would be to oppose the symptoms. Those techniques that strengthen the body?s ability to heal itself are by definition safe, as they don?t interfere with the body?s processes, but help promote health. They use non-toxic products, derived from nature, or such methods as massage or acupressure, which have been used safely for centuries. Vivo/Viva (L. to live, to sustain, support life) --VivoPak/VivaPak.com Vital/Vitality (vital - 'of or manifesting life,' from L. vitalis 'of or belonging to life,' from vita 'life,' related to vivere 'to live.' The sense of 'necessary or important' is from 1619, via the notion of 'essential to life' (1482). Vitality is from 1592; vitals 'organs of the body essential to life' first recorded 1610. --VitaliPak --GroVita or GroVitaPak.com --Cultivite.com --GoVitaPak --Theravite --VitaPran/Viprandia/Viprapak.com (vitamin/life + prandium (L. for 'meal') Similar sounding words: Pandia ("all-bright") was the daughter of Zeus and Selene. She was a (minor) goddess of brightness. Also the name of a search engine. Earth (terra, gaia, geo) --TerraMega.com --TerraEssential.com --GaiaPak or GaiaVite.com --GeoVitaPak.com A few for fun: --wowpak.com wow: to have a strong, usually pleasurable effect on (health). --agrini/agrinipak.com agri- from agriceuticals; sounds like Italian 'greens.' --agrinoo.com noo from plant-derived nootropics "smart drugs" --agricadabra.com 'magic greens' ************* Resources: Etymology Online http://www.etymonline.com Your Thesaurus/Dictionary http://www.yourthesaurus.net Word IQ http://www.wordiq.com Saunders Pharmaceutical Word Book 2004 (offline source) http://www.amazon.com/exec/obidos/tg/detail/-/0721617212/104-8040044-2474317?v=glance Cassell's Latin Dictionary (offline source) http://www.amazon.com/exec/obidos/tg/detail/-/0025225804/104-8040044-2474317?v=glance Greek/Latin Roots http://www.kent.k12.wa.us/KSD/MA/resources/greek_and_latin_roots/transition.html Network Solutions (all names checked for domain availability) http://www.networksolutions.com Let me know if I can be of further help before rating my answer. Best regards, V |
spa1-ga
rated this answer:
volla puts forward a unique combo of hard work and out of the box creativity. very generous with the other researchers as well. joy to work with. |
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Subject:
Re: naming a product
From: sublime1-ga on 20 Jun 2004 17:51 PDT |
I'll toss out a couple of possibilities... Essentialife.com or Essentia-Life.com |
Subject:
Re: naming a product
From: spa1-ga on 21 Jun 2004 05:40 PDT |
volla...the good thing about naming a supplement is that it doesnt go through the same process as a drug. there are no regulatory agencies save for getting it trademarked... your answer as usual was terrific..i have some leads and more ideas but no ka-chungs yet. let me know if you feel like you have done the 100 worth of work and if so i will consider the question answered and then re post it slightly differently to the community. thanks e |
Subject:
Re: naming a product
From: voila-ga on 21 Jun 2004 07:52 PDT |
Hi Steve, That's a difficult one to call. If you're basing it purely on time spent, my research was pretty much an all-Sunday affair. Also it would also include whether you're paying for our creative inspiration and ideas. I went deep into 'language zone' to find addition word stems in which to build a name, so that's all a part of the process. It's good to know that supplement names don't go through the same scientific regulatory process as pharmaceuticals, but the trademark process is very strict unto itself. Could we do this? Pull out a couple names you prefer on this list and if you'd like -vite, grain, mineral, tab, cap, or Rx omitted from the equation and I'll have another go at it. From your choice of LifePak, I'd assumed you wanted something more functional rather than conceptual. Names like Centralis, Nutricity, (both domained) or Biosentia (available) are more evocative and invented words; LifePak or any names ending in -vite are more concrete and functional, so if you could point researchers in a direction that would be extremely helpful. I realize it will be a slam dunk when you hear it, but right now your favorites are LifePak (functional) and Essentia (evocative), so I'm a wee bit confused. As I'm sure realize, it's difficult to capture the multiple features of your product in a very short, memorable, single-word title. Give me a shout and researchers can always offer their ideas in the comments. If anyone hits on a unique idea, you can post a separate question to them. You've proven yourself a man of your word and researchers shouldn't hesitate to work on this particular naming question. In the meantime, I'm put my creativity cap back on and have another crack at this during the upcoming week. Everyone understands the importance of brand in the marketplace, and we'd like nothing more than to fashion that perfect name for your product. Let me know how this works for you and I'll be back in touch, V |
Subject:
Re: naming a product
From: spa1-ga on 21 Jun 2004 09:35 PDT |
volla, you should be confused! the essence of this product crosses both into science and the wonder of life itself so i understand. i am going to leave things where they are for now. i have rated your answer and consider this approach very helpful. i'm going to take a couple of days and sit with everything. I am so impressed with the whole google approach...and yours in particular. thanks and i'll be talking at you again! Steve Ellis |
Subject:
Re: naming a product
From: voila-ga on 21 Jun 2004 11:37 PDT |
Hey Steve, Thanks for the 5 stars and you know I'll keep pitchin' for ya. Here are a few more possibles retrieved from today's brainpan ...bioest.com (or bioesta) -- bio (life) + est (L. for 'to be') and is also a superlative degree suffix tacked on to adjective/adverbs; this is a noun-combine to indicate 'best life.' Association would be to 'est,' the human potential movement from the '70s. The -esta ending makes me think of a 'life fiesta.' Olé! http://skepdic.com/est.html ...primagest.com -- prima (first; important) + gest (from 'ingest' -- to take (food) into the body as nourishment) ...vitalaunch.com -- launch yourself into life with your product. ...viquesta.com -- many companies use ViQuest (several connected with health); none have copyrighted ViQuesta yet. http://www.uhseast.com/1110.cfm ...biocalcia.com -- 'calcia' usually connotes 'calcium' but it has a generic ring to also indicate something complex, i.e., calculus. ...amalgamend.com (not knowing what is exactly in your product, I went with the all-inclusive 'amalgam' concept -- a combination of diverse elements; a mixture -- with the accompanying amenpak -- hallelujah!) ...biomorpha.com ('morphing' is a fairly trendy word so it connotes a life 'reinvention') There is design company who has trademarked the Biomorph interactive desk so I don't know if this is hamstring city. http://www.biomorph.com ...biomorphis.com (this name is also available -- biomorphis: a process of morphological change that occurs continually from conception to death, i.e., from the embryo, to the infant, to the young adult, to the middle aged, to the young old, to the old old, e.g. changes in height and statue due to morphological changes in bones from embryo to the old old. Also, it sounds like 'Morpheus' the god of sleep and dreams ('dream of a good life') and also The Matix guy who hopes to save us all from being turned into a Duracell. ...mesolife -- meso (middle) + life. If you're aiming for the baby boomer market, this one might work. There's also a mesotherapy trend for sports injuries and a beauty treatment along with an anabolic steroid called MesoRx. http://www.mesobeauty.com http://www.meso-rx.com I was toying with the name 'CentraRx' and I happened onto this branding firm who also likes it for a media name. It's interesting they have a $2,000 nonrefundable order fee just to get a peek at some names. Yippers! You might want to take a look around though. http://www.namesale.com/custom_guide.php "Sign and return the Agreement and pay the non-refundable order fee of USD 2,000. This will entitle you to review the Custom Names we've created, but not to use them in any way, nor present them to any third party." My guess is we can keep you way under budget but it may take a GA hive mind to get you there. I hope you can be patient with us during the 'creation' process while keeping your proprietary information private. It's a tall order sometimes. Hang in there with us! *V* |
Subject:
Re: naming a product
From: spa1-ga on 21 Jun 2004 14:48 PDT |
volla your a trip...thank you...i'm going to sit with these names tonight. and thanks to the "hive" best, e |
Subject:
Re: naming a product
From: voila-ga on 22 Jun 2004 11:46 PDT |
I always thought of myself as a Fourth Forgotten Pip but 'trip' works, too. So lemme see what I've got in my crazy lingo bag for you today.... ...biomera.com. Don't know if you have any seaweed in that packet of yours but there's a lot of good stuff coming out of the ocean these days. There's a company called Mera Pharmaceuticals and they have a little mini-health hatchery goin' on. http://www.aquasearch.com/business.htm and there's a biotech firm, Biomira, working on cancer therapeutics. http://www.biomira.com ...salveda.com. Still tryin' to sell you on the sal- (healthy) concept + veda (knowledge) and all the ayurvedic remedy tie-ins. It's on the tres mysterioso side and also sounds a little like 'salvation' which we could all use. Runnin' about 3 quarts low in the creativity department, but I'll try to do some subtle colleague arm-twisting for some fresh insight if none of these make you go ah-ha! Right now I'm still rolling around ideas in my own head. Gotta catch that Midnight Train to Georgia now...woo-woo {insert Pip train whistle move} *V* |
Subject:
Re: naming a product
From: librariankt-ga on 22 Jun 2004 16:30 PDT |
Okay, Voila and Steve, here are my ideas: Supplessence or supplessent. I like the idea of suppleness from supplements - though it also makes me think of suppositories, which is a drawback. Fenical, fenicham, chamech, and so on. These come from taking the first letters of popular supplements/herbs (iron=Fe, NIacin, CALcium, CHAMomile, ECHinacea) and smushing them together. The drawback is that I've not been able to come up with ones that are evocative of nutrition supplements - and Fenical sounds like a weight-loss drug. But it could always be "Chamech Nutritional Packs" or something... Um. Salvessence or Salvessent - I also like the salve* ideas - Salvia is the Latin name for sage, a popular herb (I have at least 4 varieties in my garden). Salve is both a cream that heals and the Latin for "be well". Will keep thinking, too! |
Subject:
Re: naming a product
From: spa1-ga on 22 Jun 2004 17:38 PDT |
to the "hive".....thank you everyone! this culture reminds me of the 60's..hitchiking around trusting folks..its a little hard to get used to. so i'm definately hitching rides of thought here and very appreciative for the time and energy...thanks librariankt and volla of course..i do like were your both going. supplessence is neat and so is biomera...not slam dunks but worthy..very worthy. i'm not there yet but please ease off the pedals and glide for a while. if something knocks you out and i like it i'll lay the money down..outside of that coast with me for a while..k? gracias steve e. |
Subject:
Re: naming a product
From: voila-ga on 23 Jun 2004 06:51 PDT |
Can do. I think doing the right thing is a trans-decade concept but if helping your brother is 60s related, count me as a permanent resident. Lord knows, that decade had much better music! If you need me, I'll be coasting at the Motown Kibbutz. Ring for service and I'll keep an eye on your question. Thanks for playing, LKT. This is a tough one and I liked your salvia idea, too. I've timed out of more than one session on Network Solutions trying to find something original and relevant; {sigh} however, this question is stuck in my head until I help Steve find his 'basketball.' ;-) |
Subject:
Re: naming a product
From: librariankt-ga on 23 Jun 2004 08:00 PDT |
Yes, and then we could do takeoffs on Stevia - an herb that's a natural noncaloric sweetener but which the FDA only allows in the US as a dietary supplement (http://www.stevia.net/ and http://www.stevia.com). Also a fun way to incorporate Steve's name! LKT |
Subject:
Re: naming a product
From: jbf777-ga on 26 Jun 2004 09:50 PDT |
Steve - "replenamin" -- replenish (both the person taking it and the packs themselves) + vitamin? |
Subject:
Re: naming a product
From: spa1-ga on 26 Jun 2004 10:51 PDT |
jbf777...nice to know your still in the pack...replanamin is cool but not "it" i think for now were hanging in with med-essence and possibly eesentia. more later e |
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