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Subject:
Music in commercials
Category: Business and Money > Advertising and Marketing Asked by: rightreverend-ga List Price: $10.00 |
Posted:
20 Jun 2004 21:25 PDT
Expires: 20 Jul 2004 21:25 PDT Question ID: 363827 |
What sort of background and how does a person get a job choosing the music that is used in commercials? |
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There is no answer at this time. |
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Subject:
Re: Music in commercials
From: kriswrite-ga on 21 Jun 2004 05:40 PDT |
Who chooses the music varies. The director certainly has at least some imput, but often the recording engineer does the deed, choosing music from compilations sold for this sort of thing. Kriswrite |
Subject:
Re: Music in commercials
From: politicalguru-ga on 21 Jun 2004 07:16 PDT |
Oh, at least where I come from, there are several other possibilities: - Campaign manager (or someone at the advertising agency). - Sometimes even the marketing manager of the product to be advertised. - And sometimes, the decision is on hiring a musician, and letting them work it out with the creative team. |
Subject:
Re: Music in commercials
From: scribe-ga on 21 Jun 2004 07:48 PDT |
As a former copywriter, I can give you some insight. At the agencies where I worked, it usually fell to the writer who had written the commercial (TV or radio) to get the music done. For background music for lower budget jobs, this would involve listening to music libraries: recorded music licensed for commercial use, available at a fee that depended on the commercial's usage (one market, many markets, etc). For bigger budget jobs, the writer would decide what commercial music production companies to invite to submit a bid for original music, as well as, in many cases, a demo of their idea for the commercial, for a modest fee. In brief, usually it's the agency that decides the music: the writer or the writer/art director team. |
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